Table of Contents
- Issues in the Market
- Key themes
- Definition
- Abbreviations
- Market in Brief
- Steady growth for specialists sector
- Highly competitive marketplace
- Emergence of organic specialists
- More awareness of healthy eating
- Expanding the market
- Consumers will take initiative
- New legislation will affect suppliers more than retailers
- Future for health food specialists
- Industry Insight
- Key points
- Independents losing footfall
- General consumer caution
- Premium products buoyant
- Consumer awareness stimulated
- Any publicity is good publicity
- Celebrities off the boil
- So who uses health food shops?
- When do they turn to health shops?
- Supermarkets strong in food
- Competition has intensified
- Health stores better as advisers
- But not a substitute for the doctor
- Vast array of formulae
- Too much discounting
- New therapies can stimulate interest
- Strained relationships with therapists?
- Internet making inroads
- Major commitment to run websites
- The EU food directive
- Whole Foods Market -- the impact
- Is there a future for independents?
- Internal Market Environment
- Key points
- Social change and celebrity educators
- Suspicion mounts
- Nanny knows best?
- Are health food retailers losing out?
- Organic plays a part
- Healthier lifestyles
- Figure 1: Agreement with selected lifestyle statements on health, by
gender, 2003-07
- Better safe than sorry
- Internet a source of information
- Figure 2: Internet access, Jan 2001-Jan 2008
- Think slim
- Figure 3: Adults who are trying to lose weight most of the time, by
gender, 2000-07
- Ethical consumerism
- Figure 4: Agreement with lifestyle statement ' I buy fair trade when
available' , 2003-07
- Food intolerance and allergies
- Broader Market Environment
- Key points
- Price inflation
- Figure 5: UK: Consumer price index: All goods and food, Dec 2005-Dec
2007
- Figure 6: Trends and projections in UK population, by age, 2003-13
- Growing population
- Growing grey market
- More singletons
- Over-50s take more interest
- Responsibility for the children
- Growing wealth
- Figure 7: PDI and consumer expenditure, at constant 2002 prices, 2003-13
- Busy people but less time
- Figure 8: Time spent on occupation per day in an average week by
full-time workers, 2002 and 2006
- Market in Context
- Key points
- Overall consumer spending
- Figure 9: UK: Consumer spending on selected major goods categories,
2002-06
- High interest in personal care
- Price competition in medical goods
- Figure 10: UK retail sales of vitamins, minerals and supplements and
products that compete with them, 2002-06
- Complementary medicines help consumers take control
- Five-a-day changing habits
- Figure 11: Family purchasing on selected food categories, 2003-06
- Functional and free-from foods popular, and growing
- Figure 12: Estimated UK retail sales* of gluten-free, dairy-free and
other free-from foods, by value, 2002-07
- Skincare
- Prescriptions dent free-from potential
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Sector Size and Forecast
- Key points:
- All retail sales growing
- Figure 13: All retail sales, at current and constant 2002 prices,
2002-07
- Non-specialised food stores
- Figure 14: Retail sales through non-specialist food stores, at current
and constant 2002 prices, 2002-07
- Health stores running out of steam
- Figure 15: Estimated sales and forecast through health food stores, at
current and constant 2003 prices, 2003-13
- Figure 16: Comparison of previous and estimated 5-year real growth of
health food sector
- Future growth in the sector
- Figure 17: Forecast growth of key segments of the health food market,
2007-12
- Factors used in the forecast
- Retail Competitor Analysis
- Key points
- Health food shops face intense competition
- Figure 18: Retail distribution of main health food categories, 2007
- VMS share is large
- Chemists number one choice for medicines
- Slimming not so healthy?
- Figure 19: UK: leading specialist health food retailers, 2007
- Retailer Profiles
- Key points
- Holland & Barrett
- Figure 20: Holland & Barrett background and financial performance,
1997-2007
- Figure 21: Holland & Barrett: Outlet data, 2002-07
- Julian Graves
- Grocery multiples
- Tesco
- Sainsbury' s
- Asda
- Morrisons
- Waitrose
- Marks & Spencer
- Non-specialists
- Chemists
- Boots The Chemists
- Superdrug
- Lloyds Pharmacy
- Independent health food shops
- NAHS
- The Health Store
- Small chain independents
- Rosemary' s Health Foods
- Revital
- Bean Freaks
- Fitzpatrick' s Herbal Health Shop
- Wyedean Wholefoods
- Organic food specialists
- Whole Foods Market (incorporating Fresh & Wild)
- As Nature Intended
- Planet Organic
- Other organic supermarkets
- Alternative medicines
- Dr & Herbs
- Dr China
- Neal' s Yard Remedies
- Culpeper
- Botanica Medica
- Direct sellers
- Online health food retailers
- Healthy Direct/Nature' s Range and Healthspan Direct
- Retailer Advertising and Promotion
- Key points
- Advertisers cut back on spend
- Figure 22: Total health food store advertising spend, 2004-07
- Holland & Barrett get behind its promotions
- Figure 23: Main monitored media advertising spend, by health food
retailer and manufacturer, 2004-07
- Advertising strategy
- Promotional activity
- Holland & Barrett
- Nature' s Range/Healthy Direct/Healthspan Direct
- Health Foods and Supplements Bought
- Key points
- Figure 24: Health foods and food supplements bought in the last 12
months, 2003-07
- Five-a-day on target
- Whole foods boom
- ' Good bacteria' popular
- Be nicer to your chickens
- Premiumisation
- Fresher for the kids
- Feminine influence
- Target their vanity
- Mums with young children
- Lunchbox health
- Healthy foods for celebrations
- Herbal teas and healthy drinks upscale
- Premium audience for brown bread
- Self-imposed special diets?
- Where Health Foods are Bought From
- Key points
- Number of health food stores gradually decreasing
- Figure 25: Estimated number of specialist health food stores, UK,
2002-07
- Health food shops diversify
- Non-specialists take a slice of the market
- Industry representation
- Alliance for Natural Health (ANH)
- Training groups
- National Association of Health Stores (NAHS)
- The Vegetarian Society
- Figure 26: Where health foods and food supplements were bought in the
last 12 months, November 2005-January 2008
- Holland & Barrett dominates specialists
- Older consumers favour independent stores
- Figure 27: Profile of shoppers at health food stores, and supermarket
used, January 2008
- Boots gets the cream
- Superdrug sweeping up the price-conscious
- Upscale shoppers favour fresh specialists
- Purchasing Patterns
- Key points
- Figure 28: Purchasing patterns of health foods and supplements, January
2008
- Supermarkets are good enough
- More potential for organic theme
- Too much discounting whilst maintaining loyalty
- Appendix: Internal Market Environment
- Figure 34: Agreement with selected lifestyle statements on health, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, media usage, household size and car ownership, 2007
- Figure 35: Use the Internet at home, 2004-07
- Figure 36: British Internet penetration at home/work/place of study or
elsewhere, by gender, socio-economic group, age, region and working status,
Jan 2001-Jan 2008
- Appendix: Sector Size and Forecast
- Figure 37: Forecast sales of organic food, at current and constant 2007
prices, 2007-12
- Figure 38: Forecast of UK retail sales of meat-free foods and meat
substitutes, at constant prices 2001-11Figure 39: Forecast sales of VMS,
herbal and homeopathic remedies, sports drinks and supplements and slimming
products, at current and constant 2007 prices, 2007-12
- Appendix: Retailer Competitor Analysis
- Figure 40: UK retail sales of vitamins and dietary supplements, by type
of outlet, by value, 2002-06
- Figure 41: UK retail sales of complementary medicines, by type of
outlet, 2002-06
- Figure 42: UK retail sales of meal replacements and appetite
controllers/suppressants, by outlet type, 2001-05
- Figure 43: UK retail sales of organic food, by outlet, by value, 2005-07
- Figure 44: Retail distribution of meat-free foods, 2002-06
- Appendix: Health Foods and Supplements Bought -- Detailed Demographics
- Figure 45: Health foods and food supplements bought in the last 12
months, by gender, age, socio-economic group, marital status, lifestage,
presence of children, Mintel' s Special Groups, working status, tenure,
region, ACORN category, technology usage, newspaper readership, commercial
TV viewing, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, January 2008
- Figure 46: Health foods and food supplements bought in the last 12
months, by gender, age, socio-economic group, marital status, lifestage,
presence of children, Mintel' s Special Groups, working status, tenure,
region, ACORN category, technology usage, newspaper readership, commercial
TV viewing, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, January 2008
- Figure 47: Health foods and food supplements bought in the last 12
months, by gender, age, socio-economic group, marital status, lifestage,
presence of children, Mintel' s Special Groups, working status, tenure,
region, ACORN category, technology usage, newspaper readership, commercial
TV viewing, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, January 2008
- Appendix: Where Health Foods are Bought From: Detailed Demographics
- Figure 48: Where health foods and food supplements were bought in the
last 12 months, by gender, age, socio-economic group, marital status,
lifestage, presence of children, Mintel' s Special Groups, working status,
tenure, region, ACORN category, technology usage, newspaper readership,
commercial TV viewing, supermarket usage, household size, car usage,
detailed lifestage groups and terminal education age, January 2008
- Figure 49: Where health foods and food supplements were bought in the
last 12 months, by gender, age, socio-economic group, marital status,
lifestage, presence of children, Mintel' s Special Groups, working status,
tenure, region, ACORN category, technology usage, newspaper readership,
commercial TV viewing, supermarket usage, household size, car usage,
detailed lifestage groups and terminal education age, January 2008
- Figure 50: Where health foods and food supplements were bought in the
last 12 months, by gender, age, socio-economic group, marital status,
lifestage, presence of children, Mintel' s Special Groups, working status,
tenure, region, ACORN category, technology usage, newspaper readership,
commercial TV viewing, supermarket usage, household size, car usage,
detailed lifestage groups and terminal education age, January 2008
- Figure 51: Where health foods and food supplements were bought in the
last 12 months, by gender, age, socio-economic group, marital status,
lifestage, presence of children, Mintel' s Special Groups, working status,
tenure, region, ACORN category, technology usage, newspaper readership,
commercial TV viewing, supermarket usage, household size, car usage,
detailed lifestage groups and terminal education age, January 2008
- Appendix: Purchasing Patterns -- Detailed Demographics
- Figure 52: Purchasing patterns of health foods and supplements, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, technology usage, newspaper readership, commercial TV viewing,
supermarket usage, household size, car usage, detailed lifestage groups and
terminal education age, January 2008
- Figure 53: Purchasing patterns of health foods and supplements, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, technology usage, newspaper readership, commercial TV viewing,
supermarket usage, household size, car usage, detailed lifestage groups and
terminal education age, January 2008
- Figure 54: Purchasing patterns of health foods and supplements, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, technology usage, newspaper readership, commercial TV viewing,
supermarket usage, household size, car usage, detailed lifestage groups and
terminal education age, January 2008
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