Abstract
This report focuses on five major segments in the glasses and contacts lens market: prescription eyeglasses; contact lenses; off-the-shelf eyeglasses and sunglasses; eyeglass/contact lens care products; and all other optical goods and accessories. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:
" The size of the market, its potential for growth, and how products generally used for medical necessity can be made to stand out.
" What manufacturers and retailers can do to expand the market to new users and increase purchase frequency among current buyers.
" Key brands, challenges these face and how manufacturers endeavor to differentiate themselves.
" The impact of demographic shifts on product needs and how population projections will affect changes in the market.
" Innovative product positioning and attributes to attract an increasingly fashion-conscious society.
" How marketers can motivate current eyeglass and contact lens wearers to trade up.
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