Abstract
Look beyond the wall of China' s retail scene with Mintel' s new reports, Retailing in China and China and the West - A retail comparison. Over the past five years Mintel has built up a well established research team in Shanghai. Richard Perks, Director of Retail Research at Mintel has worked closely with this team, so that we can now offer you reports that give you a fresh perspective of what is really happening in the major Chinese retail sectors.
China - vast, vibrant and misunderstood?
China is the world' s biggest country by population - four times the size of the US - and within 10 years it will be the world' s second largest economy. It also combines political stability with an exceptionally high rate of growth. And the opportunities for retailers are equally large, thanks to a rapidly growing affluent middle class, eager to buy into a Western lifestyle.
Key themes of the reports:
These reports put China into context.
- They highlight the leading players in the major retail sectors
- They show where retailing in China differs from retailing in the West and where it is similar
Exclusive consumer research commissioned by Mintel also allows the reports to:
- Highlight what motivates Chinese consumers
- Highlight how the Chinese differ from Western consumers
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