Abstract
This special report is one of a series of investigations into key developments affecting the UK food industry. In contrast to the majority of Mintel reports which focus on individual markets or sectors, this report looks at current trends in the food industry with industry-wide implications, drawing upon case studies to put the analysis into context.
The report examines the hypothesis that health and health-driven innovation offers the only route to future profitability in the food market?
Key themes of the report:
- How healthy eating trends are evolving and what this means for the future.
- Whether consumers are developing a ' healthy conscience' , and what the role of food ethics is in driving profitability.
- If new products can be a force for developing healthier habits amongst younger adults, especially as many healthy new products launched have a feminine bias.
- Whether consumers are confused or just bored with being told what to eat.
- If profitability is sustainable in products positioned as healthy.
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