Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- The big offline companies dominate online
- Is online cannibalising offline?
- Frequency of betting
- Gambling Act in full force
- Increased awareness of problem gambling
- New ad regulations
- The effect of the economic climate
- Demographic trends becoming less of a threat...
- ...while Internet usage continues to rise
- Mobile phones provide the most potential
- Internal Market Environment
- Key points
- The Finance Bill 2007 and remote gaming duty
- The Gambling Commission
- The Remote Gambling Association (RGA)
- The EU vs the US
- The Gambling Prevalence Survey
- Figure 1: Gambling activities in past year for all and for past year
gamblers, by gender, 2007
- Figure 2: Frequency of online betting through a bookmaker on any event
or sport, 2007
- Broader Market Environment
- Key points
- Pressure on leisure spend
- Figure 3: Trends in personal disposable income, consumer expenditure and
savings, 2003-13
- Population growth in target market
- Figure 4: Trends in the age structure of the UK population, by gender,
2003-13
- Income groups provide both a threat and an opportunity
- Figure 5: Adult population trends, by socio-economic group, 2003-13
- An ageing population no longer anathema
- Figure 6: Adult population trends, by lifestage, 2003-13
- Internet penetration
- Figure 7: Adults aged 18+ who have used the Internet in the last 12
months, by gender, age, socio-economic group, lifestage, region, ACORN
category and TV reception, 2003 and 2007
- Frequency of use
- Figure 8: Frequency of using the Internet, 2003 and 2007
- How access the Internet
- Figure 9: How access the Internet, by gender, age, socio-economic group,
lifestage, region, ACORN category and TV reception, 2007
- Mobile phone penetration
- Figure 10: Mobile phone ownership, by gender, age, socio-economic group,
marital status, lifestage, region, ACORN category and TV reception, 2003 and
2007
- WAPs the big idea?
- Figure 11: Features have and features used on mobile phone, 2003 and 2007
- Competitive Context
- Key points
- Betting shops vs online and remote betting
- Figure 12: Expenditure in UK betting shops, 2002-12
- Where gamblers gamble
- Figure 13: Types of betting used in the last 12 months*, 2007
- Who are the regular betting shop gamblers?
- Figure 14: Frequency of using bookmakers or betting exchanges*, by
gender, age, socio-economic group, marital status, lifestage, region, ACORN
category and TV reception, 2007
- Comparison of betting shops/betting exchanges with gambling online
- Figure 15: Adults who have used bookmakers or betting exchanges in the
last 12 months or gambled online, by gender, age, socio-economic group,
marital status, lifestage, tenure, region, ACORN category and TV reception,
2007
- The rise of poker and casino games
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- The UK Betting Market
- Key points
- General betting stakes
- Figure 16: General betting stakes, 2003-07
- Second half of 2008
- Brand Communication and Promotion
- Key points
- New regulations
- Advertising expenditure
- Figure 17: Betting advertising expenditure, by company and media type,
2007
- Press still best bet
- Figure 18: Betting advertising expenditure, by media type, 2007
- Companies and Products
- Key points
- Section overview
- Figure 19: Online bookmakers' product list and promotions, as at April
2008
- Major high street and online operators
- Coral Eurobet
- Figure 20: Gala Coral, turnover and operating profit, 2006 and 2007
- Ladbrokes
- Key financials
- Figure 21: Ladbrokes, amount staked, by business, 2006 and 2007
- Figure 22: Ladbrokes, gross win, by business, 2006 and 2007
- Tote
- Figure 23: Totesport turnover, 2006 and 2007
- Up for auction?
- William Hill
- Figure 24: William Hill, key financials, 2007
- Figure 25: William Hill Group plc gross win and operating profit, 2006
and 2007
- Technology issues
- Other high street and online operators
- Betfred
- Better
- Paddy Power
- Figure 26: Paddy Power, online financial data, H1 2006 and H1 2007*
- Online-only operators
- 365 Media
- bet365
- Betinternet
- Blue Square
- Sky Bet
- Figure 27: BSkyB, revenue, 2006 and 2007
- Sportingbet
- Figure 28: Sportingbet, key financials, Q2 2007 and Q2 2008
- Who Bets Online?
- Key points
- Online betting groups
- Figure 29: Online betting groups, March 2008
- A young profile but more older people tempted
- Online bettor groups by demographic analysis
- Figure 30: Online bettor groups, by gender, age, region, working status,
socio-economic group, daily and Sunday newspaper readership, household
income, tenure, presence of children, daily Internet usage, supermarket
usage, mobile provider and TV reception, March 2008
- Type of betting
- Figure 31: Sports and activities bet on, March 2008
- Men like football and women prefer fun bets
- Type of betting by demographic analysis
- Figure 32: Sports and activities bet on, by gender, age, region,
socio-economic group, daily and Sunday newspaper readership, household
income, tenure, presence of children, daily Internet usage, supermarket
usage and TV reception, March 2008
- Bettor groups by what bet on
- Figure 33: Sports and activities bet on, by betting frequency, March 2008
- Amount bet
- Figure 34: Average amount staked, March 2008
- Average amount staked by demographic analysis
- Figure 35: Average amount staked, by gender, age, region, socio-economic
group, daily and Sunday newspaper readership, household income, tenure,
presence of children, daily Internet usage, supermarket usage and TV
reception, March 2008
- Spend by what bet on
- Figure 36: Sports and activities bet on, by spend, March 2008
- Spend by betting frequency
- Figure 37: Spend on betting, by betting frequency, March 2008
- Attitudes Towards Betting Online
- Key points
- Figure 38: Attitudes towards online betting, March 2008
- Key demographics
- Attitudes towards online betting by demographic analysis
- Figure 39: Most popular attitudes towards online betting, by gender,
age, region, working status, socio-economic group, daily and Sunday
newspaper readership, household income, tenure, presence of children, daily
Internet usage, supermarket usage, mobile provider and TV reception, March
2008
- Figure 40: Next most popular attitudes towards online betting, by
gender, age, region, working status, socio-economic group, daily and Sunday
newspaper readership, household income, tenure, presence of children, daily
Internet usage, supermarket usage, mobile provider and TV reception, March
2008
- Attitudes towards online betting by betting groups
- Figure 41: Attitudes towards online betting, by betting frequency, March
2008
- Attitudes towards online betting by what bet on
- Figure 42: Attitudes towards online betting, by sports and activities
bet on, March 2008
- Attitudes towards online betting by amount bet
- Figure 43: Attitudes towards online betting, by amount bet, March 2008
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