Table of Contents
- Issues in the Market
- Key themes in the report
- Definition
- Abbreviations
- Market in Brief
- Irish consumers -- health-conscious or in denial?
- Innovate to survive?
- Health remains a major focus for new product launches
- Sustaining the healthy eating market
- Consumer attitudes towards healthy eating
- Internal Market Environment
- Key points
- The health of the nation
- Diabetes linked to diet and lifestyle
- Figure 1: Number of people in Ireland with diabetes, RoI and NI, 2005
and 2015
- Heart-related health problems
- Government and food authority initiatives
- Sharing the load in tackling health issues
- Media focus on diets and lifestyles
- Consumer education
- Availability of healthy food
- Time constraints
- Stricter guidelines for food labelling
- Changing consumer attitudes...
- ...towards organic food
- ...towards prevention rather than cure
- ...towards ' natural' foods
- ...towards the importance of breakfast
- Reluctance to change
- Broader Market Environment
- Key points
- Economic outlook
- Figure 2: Ireland' s economic situation, NI and RoI, 2006-08
- Cost of living increases
- Blame the weather
- Figure 3: Percentage difference in CPI sub-indices over 12 months, March
2008
- Price may become overriding factor over health and green food issues
- The ageing population
- Figure 4: Population change, by age group, NI, 2000-20
- Figure 5: Population change, by age group, RoI, 2000-20
- Price vs health
- Figure 6: Comparison of Bran Flakes rsps, UK, 2008
- Competitive Context
- Key points
- A ceiling to functional food growth
- Figure 7: Functional food market value and forecast, RoI, UK, US and
worldwide, 2004 and 2007
- Organic imports
- Competition vs. unhealthy food
- Taxes on unhealthy foods
- Government initiatives
- Healthy foods vs competition
- Figure 8: Combined number of new bakery products launched, according to
premium or healthy product claim, UK and Ireland, 2002-07
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Market Trends Overview
- Key points
- Dairy
- Key market trends
- Key product claims (ingredients, flavours, packaging)
- Figure 14: Product claims of new healthy dairy product launches, UK and
Ireland, 2007
- Most active companies/brands
- Future outlook
- Bakery
- Key market trends/drivers
- Figure 15: Bread penetration, NI and RoI, 2002 and 2007
- Key product claims (ingredients, flavours, packaging)
- Figure 16: Product claims of new healthy bakery product launches, UK and
Ireland, 2007
- Most active companies/brands
- Future outlook
- Beverages
- Key market trends/drivers
- Figure 17: Penetration of tea and coffee, by tea and coffee type, NI and
RoI, 2002 and 2007
- Key product claims (ingredients, flavours, packaging)
- Most active companies/brands
- Figure 18: Most active companies and brands, by beverage sub-category,
UK and Ireland, 2007
- Future outlook
- Snacks/treats
- Key market trends/drivers
- Figure 19: Penetration of instant snack meals and desserts, NI and RoI,
2002 and 2007
- Key product claims
- Most active companies/brands
- Figure 20: Most active companies and brands, by snacks and treats
sub-categories, UK and Ireland, 2007
- Future outlook
- Meals and meal centres
- Key market trends/drivers
- Figure 21: Penetration of ready meals (chilled and frozen, excluding
pizzas), NI and RoI, 2002-07
- Key product claims
- Most active companies/products
- Future outlook
- Companies and Brands
- Key points
- Food and drink suppliers
- Dale Farm Ltd
- Danone
- E. Flahavan & Sons Ltd
- Glanbia PLC
- Glenisk Organic Dairy
- Innocent Ltd
- Kelkin Ltd
- Nestlé (Ireland) Ltd. and Nestlé UK Ltd
- PepsiCo
- Unilever Ireland
- Weight Watchers Ireland
- Retailers
- ASDA
- Dunnes Stores
- Marks & Spencer
- Musgrave Group
- Sainsbury' s Supermarkets Ltd
- Superquinn
- Tesco Ltd
- Consumer Attitudes: Theory vs Practice
- Key points
- Healthy eating: easier said than done?
- Figure 22: Agreement with ' I consider my diet to be very healthy' , NI
and RoI, 2002-07
- Figure 23: Agreement with ' I think health foods are only bought by
fanatics' , NI and RoI, 2002-07
- More NI adults acknowledging that they are not doing enough about their
health
- Figure 24: Agreement with ' I should do more about my health' , NI and
RoI, 2002-07
- Time-poor becoming less of an issue
- Figure 25: Agreement with ' I don' t have time to spend preparing and
cooking food' , NI and RoI, 2002-07
- Healthy eating can be quick and easy
- Figure 26: Agreement with ' I think all fast food is junk food' , NI and
RoI, 2002-07
- Consumers making a conscious decision to cut out takeaways and treats
- Figure 27: Agreement with ' I like to eat takeaway meals' , NI and RoI,
2002-07
- Figure 28: Agreement with ' I always think of the calories in what I
eat' , by gender, NI and RoI, 2007
- More Irish consumers experimental in the kitchen
- Plus vs. minus -- the debate
- The natural way
- Figure 29: Agreement with ' I am prepared to pay more for foods that
don' t contain artificial additives' , NI and RoI, 2002-07
- Less aversion to GM foods
- Free-range purchases decreasing
- Growth in recognition of organic food benefits
- Conscious efforts to include more fibre
- Counting calories?
- Appendix
- TGI data
- Figure 38: Consumption of bread, by type, NI, 2002-07
- Figure 39: Consumption of bread, by type, RoI, 2002-07
- Figure 40: Attitudes towards diet/lifestyle, NI, 2002-07
- Figure 41: Attitudes towards diet/lifestyle, RoI, 2002-07
- Figure 42: Attitudes towards food/shopping for food and eating, NI,
2002-07
- Figure 43: Attitudes towards food/shopping for food and eating, RoI,
2002-07
- MORI data
- Figure 44: Important aspects when grocery shopping for food and/or
drink, NI and RoI, November 2007
- Figure 45: Relevant statements regarding the environment and food and
drink, NI and RoI, November 2007
- Figure 46: Relevant statements regarding diets, NI and RoI, November 2007
- Figure 47: Diet/lifestyle descriptions, NI and RoI, November 2007
- TGI demographics
- Figure 48: Attitudes towards diet/lifestyle, by gender, age,
socio-economic group, marital status, working status, household size and
lifestage, NI, 2007
- Figure 49: Attitudes towards diet/lifestyle, by gender, age,
socio-economic group, marital status, working status, household size and
lifestage, NI, 2007
- Figure 50: Attitudes towards diet/lifestyle, by gender, age,
socio-economic group, marital status, working status, household size and
lifestage, NI, 2007
- Figure 51: Attitudes towards diet/lifestyle, by gender, age,
socio-economic group, marital status, working status, household size and
lifestage, RoI, 2007
- Figure 52: Attitudes towards diet/lifestyle, by gender, age,
socio-economic group, marital status, working status, household size and
lifestage, RoI, 2007
- Figure 54: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, NI, 2007
- Figure 55: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, NI, 2007
- Figure 56: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, NI, 2007
- Figure 57: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, NI, 2007
- Figure 58: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, NI, 2007
- Figure 59: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, NI, 2007
- Figure 60: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, RoI, 2007
- Figure 61: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, RoI, 2007
- Figure 62: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, RoI, 2007
- Figure 63: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, RoI, 2007
- Figure 64: Attitudes towards food/shopping for food and eating, by
gender, age, socio-economic group, marital status, working status, household
size and lifestage, RoI, 2007
- MORI demographics
- Figure 65: Important aspects when grocery shopping for food and/or
drink, by gender, age, socio-economic group, marital status, working status,
region, presence of children, Internet access and digital TV access, NI,
November 2007
- Figure 66: Important aspects when grocery shopping for food and/or
drink, by gender, age, socio-economic group, presence of children, shopper
status, region, working status, presence of children under 16, Internet
access and digital TV access, RoI, November 2007
- Figure 67: Important aspects when grocery shopping for food and/or
drink, by gender, age, socio-economic group, presence of children, shopper
status, region, working status, presence of children under 16, Internet
access and digital TV access, RoI, November 2007
- Figure 68: Relevant statements regarding the environment and food and
drink, by gender, age, marital status, working status, socio-economic group,
region, presence of children under 16, Internet access and digital TV
access, NI, November 2007
- Figure 69: Relevant statements regarding the environment and food and
drink, by gender, age, socio-economic group, presence of children, shopper
status, region, working status, presence of children under 16, Internet
access and digital TV access, RoI, November 2007
- Figure 70: Relevant statements regarding the environment and food and
drink, by gender, age, socio-economic group, presence of children, shopper
status, region, working status, presence of children under 16, Internet
access and digital TV access, RoI, November 2007
- Figure 71: Relevant statements regarding diet/lifestyles, by gender,
age, marital status, working status, socio-economic group, region, presence
of children under 16, Internet access and digital TV access, NI, November
2007
- Figure 72: Relevant statements regarding diet/lifestyles, by gender,
age, socio-economic group, presence of children, shopper status, region,
working status, region, presence of children under 16, Internet access and
digital TV access, RoI, November 2007
- Figure 73: Relevant statements regarding diet/lifestyles, by gender,
age, socio-economic group, presence of children, shopper status, working
status, region, presence of children under 16, Internet access and digital
TV access, RoI, November 2007
- Figure 74: Diet/lifestyle descriptions, by gender, age, marital status,
working status, socio-economic group, region, presence of children under 16,
Internet access and digital TV access, NI, November 2007
- Figure 75: Diet/lifestyle descriptions, by gender, age, socio-economic
group, presence of children, shopper status, region, working status,
presence of children under 16,Internet access and digital TV access, RoI,
November 2007
- NI and RoI typologies by demographic breakdown and by statements
- Figure 76: Typologies, by gender, age, socio-economic group, working
status, marital status, household size, region, Internet access and digital
TV access, NI, November 2007
- Figure 77: Typologies, by important aspects when shopping, NI, November
2007
- Figure 78: Typologies, by relevant statements regarding the environment
and food and drink, NI, November 2007
- Figure 79: Typologies, by relevant statements regarding diets, NI,
November 2007
- Figure 80: Typologies, by diet/lifestyle descriptions, NI, November 2007
- Figure 81: Typologies, by gender, age, socio-economic group, marital
status, working status, presence ofchildren,region, home and work Internet
access, broadband and digital TV access, RoI, November 2007
- Figure 82: Consumer typologies, by gender, age, socio-economic group,
working status, marital status, household size, region, Internet access and
digital TV access, NI, November 2007
- Figure 83: Consumer typologies, by important aspects when shopping, NI,
November 2007
- Figure 84: Consumer typologies, by relevant statements regarding the
environment and food and drink, NI, November 2007
- Figure 85: Consumer typologies, by relevant statements regarding diets,
NI, November 2007
- Figure 86: Consumer typologies, by diet/lifestyle descriptions, NI,
November 2007
- Figure 87: Consumer typologies, by gender, age, socio-economic group,
marital status, working status, presence of children, region, home and work
access to the Internet, broadband and digital TV access, RoI, November 2007
- Figure 88: Consumer typologies, by important aspects when shopping, RoI,
November 2007
- Figure 89: Consumer typologies, by relevant statements regarding the
environment and food and drink, RoI, November 2007
- Figure 90: Consumer typologies, by relevant statements regarding diets,
RoI, November 2007
- Figure 91: Consumer typologies, by diet/lifestyle descriptions, RoI,
November 2007
- Most innovative companies
- Figure 92: Top ten most innovative companies, by number of healthy food
and drink product launches, UK and Ireland, 2007
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