Hair Salon Products - UK - May 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Excluded
• Market in Brief
• Styling products stay ahead
• Limitations of independence
• Spa influence on the salon
• Pursuit of agelessness
• Salon products to take a more direct approach?
• Hairdressers turning up the heat
• The future
• Internal Market Environment
• Key Points
• Number of women visiting salons
• Chemical sisters
  • Figure 1: Experience of hair treatments in the last 12 months by treatment venue, October 2007
• The changing role of hair salons
• Image-conscious nation
  • Figure 2: Agreement with selected lifestyle statements, 2003-07
• Broader Market Environment
• Key Points
• Salon statistics
  • Figure 3: Hairdressers and barbers in employment, by working status, April-June 2003-07
• Best opportunity in ages?
  • Figure 4: Structure of the UK population, by age and gender, 2003-13
• Baldly growing
• Baby boom for salon brands?
• Working women, are they worth it?
  • Figure 5: Working status of women, 2003-07
• Time saving
• Ethnic population
  • Figure 6: The UK population, by ethnicity, 2003-13
• Competitive Context
• Key Points
• Salon brands less selective
• Segmentation pushing salons out?
• Losing out to convenience
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key Points
  • Figure 9: UK value sales of hair salon products, at current and constant 2008 prices, 2003-13
• Launches influence growth
• Less impact from price cuts than mass market
• Tough times ahead
• Factors used in the forecast
• Segment Performance
• Key Points
  • Figure 10: Breakdown of hair salon products market by sector, 2008
• Adopting a mix-and-match approach
• Using salon expertise to improve confidence
  • Figure 11: UK retail value sales of hair salon products, by sector at current prices, 2003-13
• Hair styles condition growth
• Companies and Products
• Brand map
• L' Oréal Professionnel
• Customised treatment
• Targeting men
• Where next?
• TIGI
• Multi-functional focus
• On-shelf stand out
• John Paul Mitchell Systems
• Going mainstream not an option
• Ethical angle
• The hair doctor
• Where next?
• TONI&GUY
• Organic growth for label.m
• Celebrity
• Where next?
• KPSS
• Natural focus
• Cutting edge
• Where next?
• Others
• Schwarzkopf
• Blondes are big business
• Salon spa
• Alberto-Culver
• Salon sympathiser
• Trichologist expertise
• Jemella
• Procter & Gamble Professional
• Aiming high-end
• Simplification of the salon products
• Sassoon philosophy
• Brand Communication and Promotion
• Key Points
• Salon spend on the slide
  • Figure 12: Adspend on hair salon products, by selected brands, 2004-08
• Failing to compete with mass-market
• L' Oréal dominates
  • Figure 13: Adspend on hair salon products, percentage of selected manufacturers, 2004-08
• Themes of advertising
• Young and funky lifestyles
• Lacking personality
• Alienating the over-35s?
• Channels to Market
• Key Points
• Independence not necessarily a good thing
  • Figure 14: Profile of UK hairdressing salons, 2008
• Finding their niche
• Independents not getting IT
• Afro salons offer key to growth
• Consumer Salon Experience
• Key Points
• Frequency of salon visits
  • Figure 15: Frequency of visits to the hairdressers, 2007
• Getting to know the regulars
• Renaissance women
• Pandering to needs of new mums
• Opportunity present in gifting
• Spend at the salon
  • Figure 16: Average expenditure per visit to the hairdressers, 2007
• New mums need a boost
• Making concessions for the over-65s
• Consumer Purchase of Hair Salon Products
• Key Points
• Failing to meet expectations
  • Figure 17: Purchase of hair salon products, October 2007
• Salon products need to sell their story
• Correlation between purchase and salon visits
  • Figure 18: Purchase of hair salon products, October 2007
• Appendix
• Advertising data
• Abbreviations
• Appendix: Internal Market Environment
  • Figure 21: Women who have visited the hairdresser in the past 12 months, demographic sub-group, 2007
• Appendix: Consumer Salon Experience
  • Figure 22: Frequency of visits to the hairdressers, demographic sub-group, 2007
  • Figure 23: Average and banded expenditure per visit to the hairdressers, demographic sub-group, 2007
• Appendix: Consumer Purchase of Hair Salon Products
  • Figure 24: Visits to the hairdresser/salon in the last 12 months, October 2007
  • Figure 25: Visits to the hairdresser/salon in the last 12 months, by demographic sub-group, October 2007
  • Figure 26: Purchase of hair salon products, October 2007
  • Figure 27: Purchase of hair salon products by demographic sub-group, October 2007
  • Figure 28: Netted purchase of hair salon products, by demographic sub-group, October 2007
  • Figure 29: Purchase of hair salon products, by frequency of visiting hair salon, October 2007