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Market Research Report

Electrical Retailing - Europe - May 2008

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2008/05 Content info  
Product code MT67650
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Description TOC

Table of Contents

  • Market in Brief
  • The future
  • Spending on electricals
  • Electricals specialists
  • Consumer behaviour
  • Leading retailers
  • Report Scope
  • Technical notes
  • Definitions
  • Financial definitions
  • Currencies
  • Country codes
    • Figure 1: Country codes
  • VAT
    • Figure 2: Europe: Standard VAT rates, 2007
  • European Summary
  • European market size
    • Figure 3: Europe: Estimated electricals market size by country, 2006-07
  • Electricals specialists' sales
    • Figure 4: Europe: Estimated electricals retailers' sales, 2006-07
  • Europe -- Retail Competitor Analysis
  • Leading retailers
    • Figure 5: Europe: Top 20 leading electricals retailers, 2007
  • Consolidation?
  • Best Buy and The Carphone Warehouse
  • Media Saturn
  • Kesa
  • European market shares
    • Figure 6: Europe: Leading electricals retailers market shares, 2007
  • Growth of online
  • Comparison sites
  • Review sites
  • Increasing the inventory
  • Multi-channel?
  • The beginning of the end for the electricals specialist?
  • Falling prices
  • Store closures
  • The future
  • Electricals specialists
  • Hypermarkets
  • Online
  • Europe -- Background Data
  • Overview
  • The big 5 economies
  • Wealthiest and poorest markets
    • Figure 7: Europe: GDP, consumer spending and retail sales per capita by country, 2007
  • Fastest growing markets
    • Figure 8: Europe: Fastest growing economies, GDP (current prices) growth, 2003-07
    • Figure 9: Europe: Fastest growing retail markets, 2003-07
  • Summary tables
  • Population
    • Figure 10: Europe: Population by country, 2002-06
  • GDP
    • Figure 11: Europe: GDP by country, 2003-07
  • Consumer expenditure
    • Figure 12: Europe: Total consumer expenditure (current prices), 2003-07
  • Inflation
    • Figure 13: Europe: Inflation by country, 2003-07
  • All retail sales
    • Figure 14: Europe: Retail sales by country, 2003-07
  • Austria
  • Market in Brief
  • Sector Size and Forecast
    • Figure 15: Austria: Specialist electricals retailers' sales, 2003-12
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Media Markt continues to dominate
  • ...with Cosmos trailing second and now in private equity hands
  • Competitive market leads to casualties
  • New entrant from Czech Republic keeps the focus on price
  • Varying degrees of e-commerce development
    • Figure 16: Austria: Leading electricals specialists, 2007
  • Market shares
    • Figure 17: Austria: Leading electricals specialists' market shares, 2007
  • Channels of distribution
  • Belgium
  • Market in Brief
  • Sector Size and Forecast
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Krëfel the most important domestic player
  • The rise of Media-Saturn
  • Other international players
  • Figure 18: Belgium: Leading electricals specialists, 2007
  • Market share
    • Figure 19: Belgium: Leading retailers share of electrical specialists sales, 2007
  • Outlet data
    • Figure 20: Belgium: Electricals retail enterprises, 2001-05
  • Channels of distribution
  • Czech Republic
  • Market in Brief
  • Sector Size and Forecast
  • Key points
  • Household goods retailers' sales
    • Figure 21: Czech Republic: Household goods retailers sales, 2003-12
  • Electrical retailers sales estimates
  • Retailer Competitor Analysis
  • Key points
  • Recent trends and developments
  • Foreign investment
  • Buying groups
  • Media Saturn
  • Leading retailers
  • Electro World
  • Datart
  • Figure 22: Czech Republic: Leading electricals retailers, 2007
  • Market shares
  • Figure 23: Czech Republic: Electricals retailers share of electrical specialists sales, 2007
  • Channels of distribution
  • Denmark
  • Market in Brief
  • Sector Size and Forecast
  • Key points
  • Future
  • Figure 24: Denmark: Retail sales, 2003-12
  • Past
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • The big get bigger
  • The small get fitter
  • Online landscape changing
  • Consolidation in mobile phones
    • Figure 25: Denmark: Leading electricals retailers, 2007
  • Market share
    • Figure 26: Denmark: Leading retailers share of electrical specialists sales, 2007
  • Enterprise data
    • Figure 27: Denmark: Number of electricals retail enterprises, 2001-05
  • Channels of distribution
  • Finland
  • Market in Brief
  • Sector Size and Forecast
  • Key points
  • Outlook
    • Figure 28: Finland: Retail sales, 2003-12
  • Recent trends
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
    • Figure 29: Finland: Leading electricals retailers, 2007
  • Market share
    • Figure 30: Finland: Leading retailers share of electrical specialists sales, 2007
  • Outlet and enterprise data
    • Figure 31: Finland: Number of electricals retail enterprises, 2002-06
    • Figure 32: Finland: Number of electricals retail outlets, 2002-06
  • Channels of distribution
  • France
  • Market in Brief
  • Short-term pain = long-term gain?
  • High-tech at low prices
  • Smaller players' future under threat
  • Non-specialists heavily involved
  • Broader market environment
  • Positive factors
  • Negative factors
  • Population
    • Figure 33: France: Population trends 2003-08
    • Figure 34: France: Population, by age group, 2004-08
  • A generally disappointing performance...
    • Figure 35: France: GDP, 1996-2006
  • Inflation
    • Figure 36: France: Consumer price inflation, 2002-07
  • The Market in Context
  • Steady spending growth
    • Figure 37: France: Consumer spending on selected categories, 2002-06
  • Competition driving down white goods' prices...
    • Figure 38: France: Consumer prices change on white goods, 1998-2007
  • ...but it is even more apparent for brown and grey goods
    • Figure 39: France: Consumer prices change on brown and grey goods, 1998-2007
  • Loi Chatel
  • Channels of distribution
  • Sector Size and Forecast
  • Future
  • Past
  • Economic forecast
  • Retail sales
    • Figure 40: France: Retail sales, 2003-12 Figure 41: France: Electricals retail sales as percentage of all retail sales, 2003-12
  • Enterprise and outlet data
    • Figure 42: France: Electricals specialists, outlet data, 2003-07
    • Figure 43: France: Electricals specialists, outlet numbers by size, 2005-07
  • The Consumer
  • Where people shop
  • Key findings
    • Figure 44: France: Retailers where electrical products purchased in last 12 months, November 2007
  • Who buys where
    • Figure 45: France: Market positioning of retailers where electrical products purchased in the last 12 months by age and income, November 2007
  • Detailed view of Consumer Demographics:
  • Retail Competitor Analysis
  • Key findings
  • Leading players
    • Figure 46: France: Leading electricals players, 2007
  • Appendix
    • Figure 47: France: Detailed demographics of electrical shoppers by retailer, November 2007
  • Germany
  • Market in Brief
  • The future -- improving consumer outlook
  • Electricals market -- held back by price competition
  • Specialists' sales buoyed by new openings
  • Consumer preferences
  • Broader Market Environment
  • Key findings
  • Positive factors
  • Negative factors
  • Population
    • Figure 48: Germany: Population trends, 2002-06
    • Figure 49: Germany: Population, by age group, 2002, 2006 and 2010
  • Consumers remain reluctant to spend
    • Figure 50: Germany: Gross domestic product, 1996-2007
  • Inflation in check
  • Figure 51: Germany: Consumer prices, 1999-2007
  • The Market in Context
  • Key findings
  • Subdued consumer spending
    • Figure 52: Germany: Household consumer expenditure, 1999-2007
  • Mixed spending trends
    • Figure 53: Germany: Consumer spending on selected categories, 2003-07
  • Deep deflation hurts the brown/grey goods market...
    • Figure 54: Germany: Consumer spending growth brown/grey goods, 2003-07
  • ...but is much less damaging in white goods
    • Figure 55: Germany: Consumer spending growth white goods, 2003-07
  • Channels of distribution
  • Sector Size and Forecast
  • Key findings
  • Future
  • Past
  • Economic outlook
  • Retail sales forecasts
    • Figure 56: Germany: Electrical specialists' sales, 2003-12
  • Outlet and enterprise data
    • Figure 57: Germany: Number of retail enterprises, 1999, 2000, 2002 and 2005 Figure 58: Germany: Number of retail outlets, 1999, 2000, and 2005
  • The Consumer
  • Where people shop
  • Key findings
    • Figure 59: Germany: Retailers where electrical products purchased in last 12 months, November 2007
  • Who buys where
    • Figure 60: Germany: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
  • Detailed consumer demographics
  • Key findings
  • Store-based specialists
    • Figure 61: Germany: Detailed demographics of electrical shoppers, by specialist retailer, November 2007
  • Online and non-specialists
    • Figure 62: Germany: Detailed demographics of electrical shoppers, by online and non-specialist retailer, November 2007
  • Retail Competitor Analysis
  • Key findings
  • Leading specialists
  • Casualities in Media-Saturn' s wake
  • ProMarkt emerges as a winner
  • Buying groups also make some progress
  • Figure 63: Germany: Leading electrical specialists, 2007
  • Market shares
    • Figure 64: Germany: Electrical specialists' market shares, 2006 and 2007
  • Greece
  • Market in Brief
  • Sector Size and Forecast
    • Figure 65: Greece: Retail sales, 2003-12
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Germanos no longer top
  • Kotsovolos emerges as number one
  • Radio Korasidis takeover
  • Media Markt in the ascent
  • Going large
    • Figure 66: Greece: Leading electricals retailers, 2007
  • Market share
    • Figure 67: Greece: Leading retailers share of electrical specialists sales, 2007
  • Outlet data
    • Figure 68: Greece: Enterprise numbers for electricals specialists, 2001-05
  • Channels of distribution
  • Hungary
  • Market in Brief
  • Sector Size and Forecast
    • Figure 69: Hungary: All retail and household goods specialists' sales, 2003-12
    • Figure 70: Hungary: All retail and estimated electrical specialists' sales, 2003-07
  • Retailer Competitor Analysis
  • Key points
  • Recent trends and developments
  • Electrical multiples starting to dominate
  • Buying groups
  • Related specialists
  • Casualties in a tough market
    • Figure 71: Hungary: Leading electricals and related specialists, 2006
  • Market shares
    • Figure 72: Hungary: Leading retailers' estimated market shares, 2004 and 2006
  • Enterprise and outlet data
    • Figure 73: Hungary: Retail enterprises and outlet numbers, and retail outlet numbers by sector, 2003 Figure 74: Hungary: Retail outlet numbers, by sector and size of chain, 2003
    • Figure 75: Hungary: Retail outlet numbers, by sector, 2002-06
  • Channels of distribution
  • Republic of Ireland
  • Market in Brief
  • Sector Size and Forecast
    • Figure 76: Republic of Ireland: Retail sales, 2003-12
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • DSG is the market leader
  • Power City is the leading domestic chain
  • DID Electrical expands further
    • Figure 77: Republic of Ireland: Leading electricals retailers, 2007
  • Market share
    • Figure 78: Republic of Ireland: Leading retailers share of electrical specialists sales, 2007
  • Outlet and enterprise data
    • Figure 79: Republic of Ireland: Retail enterprise numbers, 2001-05
  • Channels of distribution
  • Italy
  • Market in Brief
  • The future
  • Market size and performance
  • The competitive landscape
  • Consumer research
  • Broader Market Environment
  • Positive factors
  • Negative factors
  • Population -- growing but greying
    • Figure 80: Italy: Population trends, 2002-06 Figure 81: Italy: Population by age, 2007
  • Economy
  • GDP -- a short-lived upswing
    • Figure 82: Italy, GDP, 1996-2007
  • Consumer spending -- purse strings tightening again
    • Figure 83: Italy: Consumer spending, 1996-2007
  • Inflation -- on the way up?
    • Figure 84: Italy: Consumer price inflation, 2000-07
  • The Market in Context
  • Key findings
  • Price deflation hampers growth
    • Figure 85: Italy: Consumer price inflation on electricals products, 2003-07
  • Electricals weak as spending lacklustre
    • Figure 86: Italy: Consumer expenditure on electricals, 2003-07
  • Channels of distribution
  • Sector Size and Forecast
  • Key findings
  • Future
  • Past
  • Economic outlook
  • Retailers' prospects
    • Figure 87: Italy: Retail sales, 2003-12 Figure 88: Italy: Electricals retail as a share of all retail, 2003-12
  • Recent trends in Italian electricals retail
  • Enterprise and outlet data
    • Figure 89: Italy: Electricals retailers, enterprise numbers, 2001-05
  • The Consumer
  • Where people shop
  • Key findings
  • Media-Saturn in lead
    • Figure 90: Italy: Retailers where electrical products purchased in last 12 months, November 2007.
  • Who buys where?
    • Figure 91: Italy: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
  • Detailed consumer demographics
    • Figure 92: Italy: Detailed demographics of electrical shoppers by specialist retailer, by gender, age and income, November 2007
  • Retail Competitor Analysis
  • Key findings
  • Media-Saturn dominant
  • Buying groups going strong
  • DSGi still looking weak
  • Leading players
    • Figure 93: Italy: Leading players in the electricals sector, 2007
  • Market shares and evaluation
    • Figure 94: Italy: Leading electricals specialists' market shares, 2007
  • Appendix
    • Figure 95: Italy: Store used for electricals shopping, by region, marital status, presence of children, size of household and employment status, November 2007
  • The Netherlands
  • Market in Brief
  • Sector Size and Forecast
    • Figure 96: The Netherlands: Retail sales, 2003-12
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Media Markt becomes market leader
  • Vendex completes exit
  • Mixed fortunes for buying groups
  • Retailers turn to the Internet
    • Figure 97: The Netherlands: Leading electircals retailers, 2007
  • Market shares
    • Figure 98: The Netherlands: Leading retailers' share of electrical specialists sales, 2007
  • Outlet data
    • Figure 99: The Netherlands: Electricals retailers, enterprise data, 2004-07
    • Figure 100: The Netherlands: Electricals outlet data, 2004-07
  • Channels of distribution
  • Norway
  • Market in Brief
  • Future
  • Market size and performance
  • The competitive landscape
  • Sector Size and Forecast
  • Key points
  • Future
  • Past
  • Future
  • Figure 101: Norway: Retail sales, 2003-12
  • Past
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Buying groups still major players
  • Niche operators make their mark
  • Shake-ups in the photographic sector
    • Figure 102: Norway: Leading electricals retailers, 2007
  • Market share
    • Figure 103: Norway: Leading retailers share of electrical specialists sales, 2007
  • Outlet data
    • Figure 104: Norway: Specialist electricals retailers' outlet numbers, 2002-05
    • Figure 105: Norway: Specialist electricals retailers' enterprise numbers, 2002-05
  • Channels of distribution
  • Poland
  • Market in Brief
  • Sector Size and Forecast
    • Figure 106: Poland: Retail sales, 2003-12
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • The rise of Media Markt
  • Other chains expanding
  • Increasingly crowded telecoms market
  • Other foreign players
  • Development of e-commerce
    • Figure 107: Poland: Leading electricals retailers, 2007
  • Market share
  • Outlet data
    • Figure 108: Poland: Number of electrical goods outlets, 2002-06
  • Channels of distribution
  • Portugal
  • Market in Brief
  • Sector Size and Forecast
    • Figure 109: Portugal: Retail sales, 2003-12
  • Retailer Competitor Analysis
  • Key points
  • Recent trends and developments
  • Multiples starting to dominate
  • Worten has a commanding lead -- but for how long?
  • The French and Spanish tap into consumer electronics
  • Media Markt aiming high
  • Buying groups
    • Figure 110: Portugal: Leading electrical specialists, 2007
  • Market shares
    • Figure 111: Portugal: Leading electrical specialists' market shares, 2004 and 2007
  • Enterprise and outlet data
    • Figure 112: Portugal: Retail enterprises by type of retailer, 1999-2003
    • Figure 113: Portugal: Retail outlets by sector, 2004 and 2005
  • Channels of distribution
  • Spain
  • Market in Brief
  • The future -- a weakening picture
  • Electricals market -- starting to slow
  • Robust sector sales
  • Sector structure and leading players
  • Consumer preferences
  • Broader Market Environment
  • Key findings
  • Positive factors
  • Negative factors
  • Growing population...
    • Figure 114: Spain: Population trends, 2003-07
  • but ageing too...
    • Figure 115: Spain: Population projections, by age group, 2007 and 2015
  • Household numbers growing
  • Steady economic growth
    • Figure 116: Spain: Gross domestic product, 1996-2007
  • Consumer prices
    • Figure 117: Spain: Consumer prices, 1999-2007
  • The Market in Context
  • Key findings
  • Consumer spending buoyed by booming housing market
    • Figure 118: Spain: Household consumer expenditure, 1995-2007
  • Electrical goods performed well
    • Figure 119: Spain: Consumer spending on selected categories of goods, 2002-06
  • Deep deflation in brown and grey goods
    • Figure 120: Spain: Spending growth on audio-visual/photographic/information processing equipment, 2001-05 Figure 121: Spain: Consumer Price Index on select brown/grey goods categories, 2001-06
  • Home appliance less exposed
    • Figure 122: Spain: Spending growth on household appliances, 2001-05
    • Figure 123: Spain: Consumer Price Index on select white goods categories, 2001-06
  • Channels of distribution
  • Sector Size and Forecast
  • Key findings
  • Future
  • Past
  • Future
  • Economic and consumer spending outlook
  • Retail sales forecasts
    • Figure 124: Spain: Retail sales, 2003-12
  • Past
  • Market drivers and trends
  • Electrical specialists' performance
  • Outlet numbers
    • Figure 125: Spain: Retailers of electricals goods*, outlet numbers by type, 2003-05
  • The Consumer
  • Where people shop
  • Key findings
    • Figure 126: Spain: Retailers where electrical products purchased in last 12 months, November 2007
  • Who buys where
    • Figure 127: Spain: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
  • Detailed consumer demographics
  • Key findings
  • Store-based specialists
    • Figure 128: Spain: Detailed demographics of electrical shoppers by specialist retailer, November 2007
  • Online and non-specialists
    • Figure 129: Spain: Detailed demographics of electrical shoppers, by online and non-specialist retailers, November 2007
  • Retailer Competitor Analysis
  • Key findings
  • Leading specialists
  • Fragmented sector
  • Competitive advantages
  • Consolidation
    • Figure 130: Spain: Leading electricals specialists, 2006
  • Market shares
    • Figure 131: Spain: Leading electrical specialists' market share, 2006
  • Evaluation
    • Figure 132: Spain: Electrical specialists' evaluation, 2007
  • Sweden
  • Market in Brief
  • Sector Size and Forecast
  • Key points
  • Future
  • Retailer prospects
    • Figure 133: Sweden: Retail sales, 2003-12
  • Recent trends
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Two new major players
  • Buying groups take tighter control
  • Image revamps as competition heats up
  • Consolidation
    • Figure 134: Sweden: Leading electricals retailers, 2007
  • Market share
    • Figure 135: Sweden: Leading retailers share of electrical specialists sales, 2007
  • Outlet and enterprise data
    • Figure 136: Sweden: Specialist electricals retailers' enterprise numbers, 2003-07
    • Figure 137: Sweden: Specialist electricals retailers' outlet numbers, 2001-05
  • Channels of distribution
  • Switzerland
  • Market in Brief
  • Sector Size and Forecast
    • Figure 138: Switzerland: Retail sales, 2003-12
  • Retail Competitor Analysis
  • Key points
  • Recent trends and developments
  • Acquisition of Fust puts Coop on top
  • Media-Markt continues expansion
  • M-Electronics goes online
  • Consolidation among telecoms specialists
    • Figure 139: Switzerland: Leading electricals retailers, 2007
  • Market share
    • Figure 140: Switzerland: Leading retailers share of electrical specialists sales, 2007
  • United Kingdom
  • Issues in the Market
  • Main themes
  • Definitions
  • Abbreviations
  • Insights and Opportunities
  • Market in Brief
  • Deflationary markets and shortening product lifecycles
  • Portable technology driving growth
  • Increasing broadband speeds and penetration
  • Retail sector forecast
  • Impact of the Internet on the high street
  • Online growth fuelled by comparison shopping
  • Fast Forward Trends
  • Trend 1: Third Place
  • What' s it about?
  • What does it mean?
  • What next?
  • Trend 2: Shopping Comes alive
  • What' s it about?
  • What does it mean?
  • What next?
  • Strengths and Weaknesses
  • Strengths
  • Weaknesses
  • Who' s Innovating?
  • Richer Sounds uses podcasts
  • There' s no such thing as free parking
  • Comet launches 28-day home trial
  • Dixons to become the new Amazon
  • Free stuff impacting electrical retailers
  • Internal Market Environment
  • Key points:
  • Price deflation
    • Figure 141: UK: Consumer price inflation, 1998-2007
  • Discounting-driven replacements and upgrades
    • Figure 142: Electricals specialists retail sales yr-on-yr % change, 2006-07
  • The eBay effect
  • Growth in online
  • Green issues
  • Development of services
  • Broader Market Environment
  • Key points
  • Crisis? What crisis?
    • Figure 143: UK: ONS and BRC: Total retail sales year-on-year growth, May 2007-March 2008
  • Broadband growth driving interest in new technology
    • Figure 144: UK: Broadband penetration, 2003-08
  • The advantages of broadband
  • Supermarkets' ongoing non-food expansion
    • Figure 145: UK: Non-foods in grocery retailing, 2002-12
  • Packaging of hardware and services
  • Market in Context
  • Key points
  • Electricals market in context
    • Figure 146: UK: Consumer spending on goods, by major category, 2003-07
  • Market Size
  • Key points
  • ONS/COICOP Data
    • Figure 147: UK: Consumer spending on electrical products, 2003-07
  • Mintel data
    • Figure 148: UK: Detailed spending data for specific electricals markets, 2003-07
  • Growth categories
  • Sector Size and Forecast
  • Key points:
  • The future
    • Figure 149: UK: Electrical specialists' sales, 2003-12
    • Figure 150: UK: Electrical specialists' and photographic and optical sales, 2003-12
  • The past
  • Retail Competitor Analysis
  • Key points
  • Leading retailers
  • The big two
  • The others
    • Figure 151: UK: Leading electical retailers, 2007
  • Market share
    • Figure 152: UK: Leading retailers' share of specialists' sales, 2007
  • Retailer Advertising and Promotion
  • Spending by retailer
  • The big two
  • The others
    • Figure 153: UK: Electrical specialists' retailing advertising expenditure, by retailer, 2006 and 2007
  • Spending by media
    • Figure 154: UK: Electrical specialists' retailing advertising expenditure, by media, 2006 and 2007
  • Where They Shop for Electricals
  • Key points
  • Where they shop for audio-visual equipment
    • Figure 155: UK: Where people buy audio-visual equipment, February 2008
  • The specialists
    • Figure 156: UK: Where they shop for audio-visual goods, 2003-08
  • The non-specialists
    • Figure 157: UK: Audio-visual goods retailing, non-specialists, 2003-08
  • The Internet
    • Figure 158: UK: Audio-visual retailing, the Internet, 2003-08
  • Where people buy household appliances
    • Figure 159: UK: Where people buy household appliances equipment, February 2008
    • Figure 160: UK: Where they shop for household appliances, 2003-08
  • How People Shop for Electricals
  • Key points:
    • Figure 161: UK: How people shop for electrical goods, February 2008
  • The price is still right for the savvy consumer...
  • ...but new technology means that price-transparency is increasing
  • Who are the main comparison shoppers?
  • Price versus brand?
  • How they shop -- trend data
    • Figure 162: UK: How they shop for electricals, 2005 and 2008
  • Types of shoppers
  • Brown goods
    • Figure 163: UK: Retailer repertoire analysis, brown goods, February 2008
  • White goods
  • Attitudes towards Shopping for Electricals
  • Key points
    • Figure 164: UK: Attitudes towards shopping for electricals, February 2008
  • Do retailers value service as much as their customers?
  • Increase frequency of purchase
  • Or is it all a question of segmentation?
  • Identifying targets
    • Figure 165: UK: Electrical retailing consumer typologies, February 2008
  • The groups
  • Less Confident Surfers (25% of the survey)
  • Who are the Less Confident Surfers?
  • Service Seekers (21% of the survey)
  • Who are the Service Seekers?
  • Internet and Store Savvy (19% of the survey)
  • Who are the Internet and Store Savvy?
  • Price Driven/Apathetic (35% of the survey)
  • Who are the Price Driven/Apathetic
  • Retailers and their target groups
  • Audio-visual goods
    • Figure 166: UK: Electrical retailing typologies, by retailer -- audio-visual goods, February 2008
  • Household appliances
    • Figure 167: UK: Electrical retailing typologies, by retailer -- household appliances, February 2008
  • Appendix -- Market Size
    • Figure 168: UK: Detailed spending data for specific electricals markets, 2003-07
  • Appendix -- Where They Shop for Electricals?
  • Audio-visual goods
    • Figure 169: UK: Where they shop for audio-visual goods, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
    • Figure 170: UK: Where they shop for audio-visual goods, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
    • Figure 171: UK: Where they shop for audio-visual goods, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Household appliances
    • Figure 172: UK: Where they shop for household appliances, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
    • Figure 173: Where they shop for household appliances, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Retailer nets
    • Figure 174: UK: Where they shop for electricals, retailer nets, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage and supermarket usage, February 2008
  • Appendix -- How People Shop for Electricals?
  • How they shop for electricals?
    • Figure 175: UK: How they shop for electricals, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
    • Figure 176: UK: How they shop for electricals, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Repertoire analysis
    • Figure 177: UK: Repertoire analysis, electrical retailers (brown goods), February 2008
    • Figure 178: UK: Repertoire analysis, electrical retailers (white goods), February 2008
  • Appendix -- Attitudes Towards Shopping for Electricals
  • Attitudes towards electricals retailing
    • Figure 179: UK: Attitudes towards electricals retailing, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Typologies
    • Figure 180: UK: Attitudes towards electricals retailing, by typologies, February 2008
  • Typology demographics
    • Figure 181: UK: Electrical retailing typologies, by gender, age, socio-economic group, lifestage, household income, tenure, ACORN category, commercial TV viewing, marital status, presence of children, Mintel' s Special Groups, working status, region, media usage, supermarket usage, detailed lifestage groups and age/socio-economic group, February 2008
  • Activa Hogar
  • Background
  • Financial performance
    • Figure 182: Activa Hogar: Sales performance, 2004-06
  • Store portfolio
  • Retail offering
    • Figure 183: Activa Hogar: Sales mix, 2006
  • Arctecho (Verkkokauppa.com)
    • Figure 184: Arctecho: Sales as share of electricals specialists' sales in Finland, 2003-07
  • Background
  • Financial performance
    • Figure 185: Arctecho: Group financial performance, 2002-07
  • Store portfolio
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
  • Boulanger
    • Figure 186: Boulanger (France): Sales as share of electricals retailers' sales in France, 2003-07
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 187: Boulanger: Group financial performance, 2003-07
  • Store portfolio
  • Figure 188: Boulanger: Outlet data, 2003-07
  • Boulanger
  • Electro Dépðt
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Advertising and marketing
  • e-commerce and home shopping
  • CDC Computer Discount
    • Figure 189: CDC Computer Discount: Sales as share of electricals specialists' sales in Italy, 2003-07
  • Background
  • Financial performance
    • Figure 190: CDC Computer Discount: Group financial performance, 2003-07
  • Store portfolio
    • Figure 191: CDC Computer Discount: Outlet data, 2003-07
  • Retail offering
  • Market positioning
    • Figure 192: CDC Computer Discount: Group operations, 2007
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
  • Cedise
  • Background
  • Financial performance
    • Figure 193: Cedise: Group sales performance, 2005-06
  • Store portfolio
    • Figure 194: Cedise: Outlet data, 2005-06
  • Retail offering
    • Figure 195: Cedise: Sales mix, 2005-06
  • Conrad
    • Figure 196: Conrad: Sales as share of electricals specialists in Europe, 2003-07
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 197: Conrad: Group financial performance, 2002-07
  • Store portfolio
    • Figure 198: Conrad: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Operational issues
  • e-commerce and home shopping
  • Cosmos/Niedermeyer
  • Background
  • Financial performance
  • Store portfolio
  • Retail offering
  • e-commerce and home shopping
  • De Harense Smid
    • Figure 199: De Harense Smid: Sales as share of electricals specialists' sales in the Netherlands, 2003-07
  • Background
  • Financial performance
    • Figure 200: De Harense Smid: Estimated group financial performance, 2003-07
  • Store portfolio
    • Figure 201: De Harense Smid: Outlet data, 2003-07
  • Retail offering
  • Market positioning and pricing
  • e-commerce and home shopping
  • Dexcom
  • Background
  • Financial performance
  • Store portfolio
  • Figure 202: Dexcom: Outlet data, 2003/04-2007/08
  • Retail offering
  • Operational issues
  • e-commerce and home shopping
  • DSG International
    • Figure 203: DSG International: Sales as share of electricals specialists' sales in Europe, 2003-07
  • Strategic evaluation
  • In-store and online
  • Exiting underperforming markets?
  • Background
  • Pixmania acquisition expands online presence
  • BCG strategic review
  • Financial performance
  • Latest trading update
    • Figure 204: DSGi: Interim trading statement, 2007/08
  • Full-year resultsFigure 205: DSG International: Group financial performance, 2002/03-2006/07
  • Store portfolio
  • Store data
    • Figure 206: DSG International: Outlet data, 2002/03-2006/07
  • Store performance
    • Figure 207: DSG International: Store performance data, 2002/03-2006/07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • E-commerce and home shopping
    • Figure 208: DSGi online sales, 2005/06 and 2006/07
  • EDA
  • Strategic evaluation
  • Background
    • Figure 209: EDA: Members and websites, by country of operation, 2008
  • Financial performance
    • Figure 210: EDA: Estimated retail sales, 2007
  • Store portfolio
    • Figure 211: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
  • Fascias and identity
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • E-commerce
  • Eldi
  • Background
  • Financial performance
  • Store portfolio
  • Retail offering
  • Market positioning
  • Operational issues
  • ElectronicPartner
  • Strategic evaluation
  • Background
  • Membership structure
    • Figure 212: EP: Membership data, 2007
  • Financial performance
    • Figure 213: ElectronicPartner: Group financial performance, 2003-07
  • Store portfolio
    • Figure 214: ElectronicPartner: Membership data, 2003-07
  • Sales and outlets by country
    • Figure 215: ElectronicPartner: Affiliated branded stores and membership by country, 2007/08
  • Retail offering
  • Product offer
  • Operational issues
  • e-commerce and home shopping
  • Establecimientos Miró
  • Background
  • Financial performance
    • Figure 216: Establecimientos Miró Sales performance, 2003-07
  • Store portfolio
    • Figure 217: Establecimientos Miró Outlet data, 2003-07
  • Retail offering
  • e-commerce
  • Euronics International
  • Strategic evaluation
  • Background
    • Figure 218: Euronics: Members and websites, by country of operation, 2008
  • Financial performance
    • Figure 219: Euronics International: Sales performance, by country, 2005 and 2006
  • Store portfolio
    • Figure 220: Euronics International: Outlet and member numbers, 2002-06
    • Figure 221: Euronics International: Other outlet data, 2005 and 2006
  • Retail offering
  • Market positioning and price
  • Brands
  • Product offer
    • Figure 222: Euronics Spain: Sales mix, 2007
  • E-commerce
  • Expert
    • Figure 223: Expert: Estimated sales as share of electricals specialists' in Europe, 2003-07
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 224: Expert: Estimated sales by country in Europe, 2003-07
    • Figure 225: Expert: Estimated sales growth by country in Europe, 2003-07
  • Store portfolio
    • Figure 226: Expert: Outlet data, 2003-07
  • Sales per store
    • Figure 227: Expert: Estimated sales per outlet by country in Europe, 2003-07
    • Figure 228: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
  • F Group
    • Figure 229: F Group: Sales as share of electricals in Denmark, 2003-07
  • Background
  • Financial performance
    • Figure 230: F Group: Group financial performance, 2003-07
  • Store portfolio
    • Figure 231: F Group: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • e-commerce and home shopping
  • Fnac (PPR)
    • Figure 232: Fnac: Sales as share of electricals specialists' sales in Europe, 2003-07
    • Figure 233: Fnac: Share of all French electricals and office specialists' sales, 2003-07
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 234: Fnac: Group financial performance, 2003-07 Figure 235: Fnac: International network, percentage of total sales, 2004-07
  • Store portfolio
    • Figure 236: Fnac: Outlet data, 2003-07 Figure 237: Fnac: Breakdown of group sales area, 2006-07
    • Figure 238: Fnac: Expected store openings in 2008
    • Figure 239: Fnac International, potential for growth (number of stores)
  • Retail offering
  • Market positioning
  • Product offer
    • Figure 240: Fnac: Market share in France, 2005-07
    • Figure 241: Fnac: Sales mix, 2007
  • Surcouf
  • Fnac Eveil & Jeux
  • Fnac digitale
  • Pricing
  • Advertising and marketing
  • e-commerce and home shopping
    • Figure 242: Fnac: Online business activity, 2005-07
  • Hartlauer
  • Background
  • Financial performance
  • Store portfolio
  • Retail offering
  • e-commerce and home shopping
  • Interdiscount and Fust (Coop Schweiz)
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 243: Fust and Interdiscount: Sales, 2003-07
  • Store portfolio
    • Figure 244: Fust and Interdiscount: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Operational issues
  • e-commerce and home shopping
  • The Jessops Group
  • Background
  • Financial performance
    • Figure 245: The Jessops Group: Group financial performance, 2002/03-2006/07
  • Store portfolio
    • Figure 246: The Jessops Group Ltd: Outlet data, 2002/03-2006/07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Advertising and marketing
  • e-commerce and home shopping
  • Kesa Electricals
    • Figure 247: Kesa Electricals: Sales as share of electrical retailers in Europe, 2003-07
    • Figure 248: Kesa Electricals: Sales as share of UK electrical retailers, 2003-07
    • Figure 249: Kesa Electricals: Sales as share of French electrical retailers, 2003-07
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 250: Kesa Electricals: Group financial performance, 2003-07
  • Store portfolio
  • Darty:
    • Figure 251: Kesa Electricals: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Advertising and marketing
  • E-commerce and home shopping
    • Figure 252: Kesa Electricals: Company websites, 2007
  • Komplett
    • Figure 253: Komplett: Sales as share of electricals' retailers sales in Norway, 2003-07
  • Background
  • Financial performance
    • Figure 254: Komplett: Group financial performance, 2003-07
  • Store portfolio
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
  • Krefel
  • Background
  • Financial performance
  • Store portfolio
  • Retail offering
  • Market positioning
  • e-commerce and home shopping
  • Maplin
    • Figure 256: Maplin: Sales as share of electrical specialists' sales in UK, 2002-06
  • Background
  • Financial performance
    • Figure 257: Maplin: Group financial performance, 2002-06
  • Store portfolio
    • Figure 258: Maplin: Outlet data, 2002-06
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Advertising and marketing
  • e-commerce and home shopping
  • Media-Saturn
    • Figure 259: Media-Saturn: Share of electricals specialists' sales in Europe, 2003-07
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 260: Media-Saturn: Financial performance, 2003-07
  • Sales vs store growth
    • Figure 261: Media-Saturn: Sales and store growth, by region, 2003-07
  • Store portfolio
    • Figure 262: Media-Saturn: Group outlet data, 2003-07
    • Figure 263: Media-Saturn: Group outlet numbers, by fascia, 2007
    • Figure 264: Media-Saturn: Outlet data, by country, 2003-07
    • Figure 265: Media-Saturn: Sales per outlet, by country, 2007
  • Retail offering
  • Market positioning and customer profile
  • Price
  • Product offer
  • Customer services
  • e-commerce
  • Merlin
    • Figure 266: Merlin: Sales as share of electricals retailers' sales in Denmark, 2003-07
  • Background
  • Financial performance
    • Figure 267: Merlin: Group financial performance, 2003-07
  • Store portfolio
    • Figure 268: Merlin: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • e-commerce and home shopping
  • Modelo Continente (Sonae)
  • Background
  • Financial performance
    • Figure 269: Modelo Continente: Group sales performance, 2004-07
  • Store portfolio
    • Figure 270: Modelo Continente: Outlet data, 2004-07
  • Retail offering
  • Onoff
    • Figure 271: Onoff: Sales as share of electricals specialists' sales in Sweden, 2003-07
  • Financial performance
    • Figure 272: Onoff: Group financial performance, 2003-07
  • Store portfolio
    • Figure 273: Onoff: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Product offer
  • Pricing
  • Operational issues
  • e-commerce and home shopping
  • PC-Spezialist
  • Background
  • Financial performance
    • Figure 274: PC-Spezialist: Estimated sales, 2003-07
  • Store portfolio
    • Figure 275: PC-Spezialist: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Product offer
  • e-commerce and home shopping
  • Plaisio Computers
    • Figure 276: Plaisio Computers: Sales as share of electricals specialists' sales in Greece, 2003-07
  • Background
  • Financial performance
    • Figure 277: Plaisio Computers: Financial performance, 2003-07
  • Store portfolio
    • Figure 278: Plaisio Computers: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
    • Figure 279: Plaisio Computers: Sales and sales growth, by product group, 2005-07
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
    • Figure 280: Plaisio Computers: Sales by channel, 2005-07
  • Power City
    • Figure 281: Power City: Sales as share of electricals specialists' sales in Ireland, 2003-07
  • Financial performance
  • Figure 282: Power City: Group financial performance, 2003-07
  • Store portfolio
    • Figure 283: Power City: Stores, 2003-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • e-commerce and home shopping
  • ProMarkt (Rewe)
  • Background
  • Financial performance
    • Figure 284: ProMarkt (Rewe): Financial performance, 2003-07
  • Store portfolio
    • Figure 285: ProMarkt (Rewe): Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • Brands and product offer
  • Prometheus Electronic
  • Background
  • Financial performance
    • Figure 286: Prometheus Electronic: Group sales performance, 2003-06
  • Store portfolio
    • Figure 287: Prometheus Electronic: Outlet data, 2003-07
  • Retail offering
    • Figure 288: Prometheus Electronic: Sales mix, 2006
  • e-commerce
  • Radio Korasidis
  • Background
  • Financial performance
    • Figure 289: Radio Korasidis: Group financial performance, 2002-04
  • Store portfolio
  • Figure 290: Radio Korasidis: Outlet data, 2002-07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • e-commerce and home shopping
  • Segesa (Cadena Redder)
  • Background
  • Financial performance
    • Figure 291: Segesa (Cadena Redder): Group sales performance, 2003-07
  • Store portfolio
    • Figure 292: Segesa (Cadena Redder): Outlet data, 2003-07
  • Retail offering
    • Figure 293: Segesa (Redder): Sales mix, 2006
  • Siba
    • Figure 294: Siba: Sales as share of electricals specialists' sales in Sweden, 2003-07
  • Background
  • Financial performance
    • Figure 295: Siba: Group financial performance, 2003-07
  • Store portfolio
    • Figure 296: Siba: Outlet data, 2003-07
  • Retail offering
  • e-commerce
  • Spector Photo Group
  • Background
  • Financial performance
    • Figure 297: Spector Photo Group: Financial performance, retail operations, 2003-07
  • Store portfolio
  • Figure 298: Spector Photo Group: Outlet data, 2003-07
  • Retail offering
  • Market positioning
  • e-commerce and home shopping
  • TICNOVA (Data Logic/Sistac)
  • Background
  • Financial performance
    • Figure 299: TICNOVA: Financial performance, 2003-07
  • Store portfolio
    • Figure 300: TICNOVA: Outlet data, 2003-07
  • Retail offering
  • Urende
    • Background
  • Financial performance
    • Figure 301: Urende: Sales performance, 2003-07
  • Store portfolio
    • Figure 302: Urende: Outlet data, 2003-07
  • Retail offering
  • Vobis
  • Background
  • Financial performance
  • Store portfolio
    • Figure 303: Vobis: Outlet data, 2004-07
  • Retail offering
  • Market positioning
  • Brands and product offer
  • e-commerce and home shopping
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