Table of Contents
- Issues in the Market
- Main themes
- Definition
- Abbreviations
- Market in Brief
- Vigorous current growth
- Where are the hotspots
- Impact on suppliers
- Looking forward
- A small note of caution
- Internal Market Environment
- Key points
- Form and function
- Fashion and brand
- Figure 1: Agreement with selected lifestyle statements, 2001-07
- Figure 2: Agreement with selected lifestyle statements, 2007
- The importance of men
- A good gift at any price
- Extending the offer
- Limiting the edition to add value
- Have mobiles done for the watch?
- The real and the counterfeit
- Broader Market Environment
- Key points
- More potential volume
- Figure 3: Age structure of the UK population, 2003-13
- And more potential for value
- Figure 4: Forecast adult population trends, by socio-economic group,
2003-13
- But what about the economy?
- Figure 5: Trends in PDI and consumer expenditure, 2003-13
- Competitive Context
- Key points
- What competes
- So how are sales of jewellery?
- Figure 6: UK retail sales of watches & jewellery, 2003-08
- Technology, gadgetry, music and more
- Figure 7: UK retail sles of selected technology products, 2003-07
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Total sales
- Figure 8: UK retail sales of watches, 2003-08
- Key indicators mainly positive
- The future
- Forecast
- Figure 9: UK retail sales of watches, by volume and value, at current
and constant prices, 2003-13
- Average price continues to rise
- Figure 10: Forecast of mainstream and luxury watches, by value and
volume, 2008-13
- Mainstream and luxury to grow
- Factors used in the forecast
- Segment Performance
- Key points
- Fashion and excellence -- the common threads
- Fashion, style and brand
- Cross-overs
- Current style detail
- Enhancing quality and performance
- Mainstream and luxury
- Figure 11: UK retail sales of mainstream and luxury watches, by sector,
volume and value, 2003-08
- Value outweighs volume
- Luxury on the ascendant
- The technical side
- Figure 12: UK retail sales of all watches, by movement/display, volume
and value, 2003-07
- The classic face
- Alternatives to analogue
- Mechanical resurgence?
- Men, women and children
- Figure 13: UK retail sales of all watches, by gender, volume and value,
2003-07
- Male attitudes and interests
- Women cover all price points
- Children look and learn
- Market Share
- Key points
- Fragmentation rules
- Figure 14: Brand shares in the UK watch market, by volume, 2003-07
- The jostle for space continues
- Design development key to performance
- Explanatory note
- Companies and Products
- Seiko Group
- Flagship Seiko moves on up
- Reaching forward
- Pulsar and Lorus add volume
- Sekonda
- Casio
- Accurist
- Timex
- Citizen
- Rotary Watch
- Swatch
- Leading companies in the luxury sector
- Other key companies
- Fossil
- Intercity Watch Company
- Zeon
- Major groups of brands
- LVMH
- Movado Group
- Richemont
- Swatch Group
- Time Products
- Timex Group
- Brand Communication and Promotion
- Key points
- Ad budgets rising
- Figure 32: Main monitored media advertising expenditure on watches,
2003-07
- Taking a closer look
- Figure 33: Main monitored media advertising expenditure on watches, by
leading advertisers, 2006 and 2007
- Size speaks
- Media choices and creativity
- The alternatives to above the line
- Sponsors and ambassadors
- Figure 34: Examples ofambassadors and sponsorship, April 2008
- Channels to Market
- Key points
- Share by category
- Figure 35: UK retail sales of watches, by outlet type and volume, 2003-07
- Some shifting
- Who' s who among jewellers
- Figure 36: Leading jewellery multiples, 2008
- A resilient Signet group
- The Baugur presence
- Other multiples
- The potential is there for the independent jewellers
- Argos
- Online growing
- Figure 37: Online vendors of watches, April 2008
- Expansion and choice
- Fashion and accessory outlets
- Department stores hold on in there
- Reasons For Purchasing a Watch
- Key points
- Recent purchase
- Figure 38: Reasons for buying a wrist watch, April 2008
- Enduring functionality
- The more considered approach
- Attributes Sought When Buying a Watch
- Key points
- What qualities buyers look for
- Figure 39: Most important attributes sought when buying a watch, April
2008
- Practicality the first consideration
- How consumers differ
- How consumers differ -- age and socio-economic groups
- Change over time
- Appendix
- Advertising data
- Appendix -- Internal Market Environment
- Figure 42: Agreement with statement ' I often wear a valuable watch' , by
gender, age and socio-economic group, 2005 and 2007
- Figure 43: Agreement with statement ' a designer label improves a
person' s image' , by gender, age and socio-economic group, 2005 and 2007
- Appendix -- Reasons For Purchasing a Watch
- Figure 44: Watch ownership and purchase, 2005-07
- Figure 45: How much is spent on watches, 2007
- Figure 46: Reasons for buying a watch, by gender, age and scoio-economic
factors, April 2008
- Figure 47: Reasons for buying a watch, by gender, age and socio-economic
factors, April 2008
- Figure 48: Reasons for buying a watch, by Mintel' s Special Groups,
region, ACORN categories, technology users, daily newspapers, commercial TV
viewing and supermarket used, April 2008
- Figure 49: Reasons for buying a watch, by Mintel' s Special Groups,
region, ACORN categories, technology users, daily newspapers, commercial TV
viewing and supermarket used, April 2008
- Appendix -- Attributes Sought When Buying a Watch
- Figure 50: Attributes sought when buying a watch, by gender, age and
scoio-economic factors, April 2008
- Figure 51: Attributes sought when buying a watch, by gender, age and
socio-economic factors, April 2008
- Figure 52: Attributes sought when buying a watch, by gender, age and
scoio-economic factors, April 2008
- Figure 53: Attributes sought when buying a watch, by Mintel' s Special
Groups, region, ACORN categories, technology users, daily newspapers,
commercial TV viewing and supermarket used, April 2008
- Figure 54: Attributes sought when buying a watch, by Mintel' s Special
Groups, region, ACORN categories, technology users, daily newspapers,
commercial TV viewing and supermarket used, April 2008
- Figure 55: Attributes sought when buying a watch, by Mintel' s Special
Groups, region, ACORN categories, technology users, daily newspapers,
commercial TV viewing and supermarket used, April 2008
- Figure 56: Attributes sought when buying a watch, by Mintel' s Special
Groups, region, ACORN categories, technology users, daily newspapers,
commercial TV viewing and supermarket used, April 2008
- Figure 57: Product attributes sought when buying a watch, 2003, 2005 and
2008
- Figure 58: Number of attributes sought when buying a watch, April 2008
- Figure 59: Number of attributes sought when buying a watch, by gender,
age, socio-economic factors, ACORN categories, TV viewing, region, daily
newspapers, and supermarkets used, April 2008
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