Abstract
Facial skincare is the most dynamic C&T sector, driven strongly by technology, but also demand for more natural products. The market has embraced trends in cosmetic surgery and annexed dermatology, but is now perhaps more concerned with all things ' natural' . Nivea simplified its proposition in 2006, convinced that the rush to high science had gone too far and was actually putting consumers off. The ' feelgood factor' is increasingly a part of skincare.
Growth has been driven by manufacturers, through continuous NPD and hyper-segmentation. A heady mix of innovation and added benefits has supported premiumisation and value growth. Whilst the core consumer base for anti-ageing products is over 35 years old, younger women are barraged with skincare products. TGI research confirms a larger customer base for most skincare products amongst the under-45s than amongst older women. Anti-ageing has now gone so far that French women now almost expect an anti-ageing benefit from their crèmes de soin, supplied by convenient, luxurious products with sensual textures and fragrances.
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