Abstract
This report explores the condiment market - going beyond discussion of market trends, segment performance and brand sales to include insight on how this mature market can expand its reach beyond its self-defined limitations.
You will find thoughtful discussion in topics that include:
- How the category' s relatively flat performance may be the market' s fate for having a well-established class of products and what manufacturers can do to encourage growth
- The challenges imposed by competition within the category as consumers interchange condiments, and the challenge of lower condiment use due to the presence of convenient marinades and sauces or pre-marinated meats
- The impact of foodservice, particularly QSRs, which dull consumers' appetite for condiments at home
- How the trend towards premium-ization provides support for the category, offsetting declines in standard condiments
- The impact of condiment' s limited scope of use and how lackluster new product development effects consumer interest in the category
- Innovation and innovators in the category using health/wellness to drive more natural formulations, premium options, and packaging convenience
- Why and how marketers are spending money to highlight points of differentiation and promote versatility
- What consumers are looking for in condiments - including packaging, health claims and flavors
- Whether consumers are open to trying new condiments
- Attitudes of condiment users regarding shopping habits, nutrition and retail destination choices
- Comprehensive discussion on ethnic and racial variances that affect condiment usage and attitudes/opinions
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