Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations
- Terms
- Executive Summary
- Sales holding steady
- No single company or brand dominates
- Influence of gradual tanning and glow is beginning to fade
- Dry skin therapy remains the heart of the category
- Premium bodycare a subset of overall skincare
- All natural on the rise, but faces challenges
- Mass channels best suited to driving category volume
- Heavy advertising
- Usage holds steady
- Market Size and Forecast
- Key points
- New products reinvigorate the category...
- ...but long-term growth remains elusive
- Figure 1: Total U.S. FDMx sales and forecast of bodycare, at current
prices, 2003-13
- Figure 2: Total U.S. FDMx sales and forecast of bodycare, at
inflation-adjusted prices, 2003-13
- Wal-Mart sales
- Competitive Context
- No single company or brand dominates
- New products with cosmetic benefits generate short-term growth but lack
staying power
- Figure 3: FDMx sales of selected gradual-tan and glow bodycare brands,
2007 and 2008
- Dry skin therapy remains the heart of the category
- All natural on the rise, but confusion exists over standards
- Figure 4: FDMx sales of selected all natural bodycare brands, 2007 and
2008
- Retail Channels
- Key points
- Mass channels best suited to driving category volume
- Bodycare overshadowed by facial skincare in specialty stores
- Figure 5: U.S. FDMx sales of bodycare, by retail channel, 2006 and 2008
- Retail Channels--Drug Stores
- Key points
- Drug channel well suited to bodycare
- Figure 6: U.S. sales of bodycare at drug stores, 2003-08
- Retail Channels--Other IRI
- Key points
- Wal-Mart leads on price while others try to reframe value on other terms
- Figure 7: U.S. sales of bodycare at other IRI stores, 2003-08
- Market Drivers
- Subtle shifts in population composition may point to opportunities
- Figure 8: U.S. population and projections and usage of bodycare
products, by age, 2003-13
- Figure 9: U.S. population and projections and usage of bodycare
products, by race/ethnicity, 2003-13
- Leading Companies
- Key points
- Leading competitors maintain share with multi-brand portfolios
- Other companies bring diverse strengths to the category
- Figure 10: FDMx sales of leading bodycare product companies, 2007 and
2008
- Selected Brand Analysis--Mass Market Products
- Key points
- The category still rests on a foundation of dry skin therapy
- Figure 11: Selected FDMx brand sales of mass merchandise bodycare
products in the U.S., 2007 and 2008
- Selected Brand Analysis--Premium Brands
- Premium bodycare a subset of overall skincare
- Bliss
- Fresh
- Clarins
- Bath & Body Works
- Clinique
- Anthony Logistics
- Brand Qualities
- Vaseline builds on brand strengths to reassert category leadership
- "Active Naturals" anchor Aveeno
- Beauty brand showdown: Jergens versus Nivea
- Innovation and Innovators
- Nivea' s Good-bye Cellulite 30-day Body Beauty Program
- Aveeno Continuous Radiance customized dial
- Curél Life Stages
- Vaseline Men
- Advertising and Promotion
- Overview
- Figure 12: Media expenditures for selected bodycare brands from
Brandweek' s Superbrands report, 2008
- Moisture
- Figure 13: Vaseline Intensive Rescue, 2008
- Figure 14: Olay Quench, 2008
- Figure 15: Dove Cream Oil Body Lotion, 2008
- Figure 16: Lubriderm, 2008
- Figure 17: Gold Bond Ultimate Healing, 2008
- Protection
- igure 18: Aveeno summer, 2008
- Figure 19: Aveeno winter, 2008
- Figure 20: Eucerin Everyday Protection, 2008
- Appearance
- Figure 21: Jergens Natural Glow, 2008
- Figure 22: Nivea Smooth Sensations, 2008
- Vaseline' s celebration of skin
- Figure 23: Vaseline brand campaign, 2008
- Usage
- Usage and frequency holds steady
- Figure 24: Use and frequency of use of moisturizers, creams, and
lotions, 2004-07
- Figure 25: Use of moisturizers, creams, and lotions, by gender and age,
January-November 2007
- Figure 26: Average number of times moisturizers, creams, and lotions
used in past week, by gender, January-November 2007
- Regular moisturizers by far the preferred type
- Figure 27: Type of moisturizers, creams, and lotions used, by gender,
January-November 2007
- Lotions the preferred form
- Figure 28: Forms of moisturizers, creams, and lotions used, by gender,
January-November 2007
- Moisturizer brands preferred
- Figure 29: Brands of moisturizers, creams, and lotions used, by gender,
January-November 2007
- Attitudes and Motivations
- Purchasing behavior
- Figure 30: Purchasing behavior for hand and body lotion, by gender and
age, May 2008
- Attitudes towards bodycare
- Figure 31: Attitudes towards hand and body lotion, by gender and age,
May 2008
- Preferred qualities in body lotion
- Figure 32: Qualities looked for in bodycare products, by gender and age,
May 2008
- Preferred use of hand and body lotion
- Figure 33: Preferred use of hand and body lotion, by gender, May 2008
- Seasonal use of hand and body lotion
- Figure 34: Seasonal routine for using hand and body lotion, by gender
and age, May 2008
- Figure 35: Frequency of hand/body lotion gift purchases, by gender and
age, May 2008
- Race/Ethnicity
- Use of bodycare products
- Figure 36: Use and frequency of use of moisturizers, creams, and
lotions, by race/ethnicity, January-November 2007
- Preferred types of moisturizers among ethnicities
- Figure 37: Type of moisturizers, creams, and lotions used, by
race/ethnicity, January-November 2007
- Preferred forms of moisturizers among ethnicities
- Figure 38: Forms of moisturizers, creams, and lotions used, by race
ethnicity, January-November 2007
- Brands used by ethnicity
- Figure 39: Brands of moisturizers, creams, and lotions used, by
race/ethnicity, January-November 2007
- Purchasing behavior
- Figure 40: Purchasing behavior for hand and body lotion, by
race/ethnicity, May 2008
- Attitudes towards bodycare products
- Figure 41: Attitudes towards hand and body lotion, by race/ethnicity,
May 2008
- Preferred qualities in body lotions
- Figure 42: Qualities looked for in bodycare products, by race/ethnicity,
May 2008
- Teens
- Use of moisturizers, creams, and lotions
- Figure 43: Use and frequency of use of moisturizers, creams, and
lotions--teens, by age and gender, January-November 2007
- Teen preferred moisturizer types and forms
- Figure 44: Types of moisturizers, creams, and lotions used--teens, by
age and gender, January-November 2007
- Figure 45: Forms of moisturizers, creams, and lotions used--teens, by
age and gender, January-November 2007
- Moisturizer brands preferred among teens
- Figure 46: Brands of moisturizers, creams, and lotions used--teens, by
age and gender, January-November 2007
- Appendix: Other Useful Consumer Tables
- Types, attitudes and brands by age
- Figure 64: Type of moisturizers, creams, and lotions used, by age,
January-November 2007
- Figure 65: Brands of moisturizers, creams, and lotions used, by age,
January-November 2007
- Figure 66: Preferred use of hand and body lotion, by age, May 2008
- Figure 67: Frequency of hand/body lotion gift purchases, by gender and
age, May 2008
- Types, attitudes and brands by race/ethnicity
- Figure 68: Preferred use of hand and body lotion, by race/ethnicity, May
2008
- Figure 69: Seasonal routine for using hand and body lotion, by
race/ethnicity, May 2008
- Figure 70: Frequency of hand/body lotion gift purchases, by
race/ethnicity, May 2008
- Appendix: Trade Associations
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