Chilled Desserts - UK - July 2008

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Abbreviations
• Market in Brief
• Appetite for chilled desserts continues to grow
  • Figure 1: Chilled dessert value share, 2008
• Indulgence rules
• Own-labels dominate
• A family-oriented market
• Future trends
• Internal Market Environment
• Key points
• A market driven by indulgence
  • Figure 2: Agreement with selected lifestyle statements, 2003-07
• ...but the obesity issue cannot be ignored
  • Figure 3: Prevalence of obesity in adults, by gender, 2003 and 2010
  • Figure 4: Adults who are trying to slim, 2003-07
• Healthy eating -- threat or opportunity?
• The importance of labelling
  • Figure 5: Agreement with statement "I am prepared to pay more for foods that don' t contain artificial additives", 2003-07
• Eating habits
  • Figure 6: Agreement with selected lifestyle statements relating to eating habits, 2003-07
• Snacking on the go
• Cause to celebrate
• Broader Market Environment
• Key points
• Growth in PDI drives premiumisation
• Demographics favour growth
• Number of families set to fall
• Working women are attracted by convenience
  • Figure 7: Working women by age of own children, 1998-2006
• Rising cost of raw materials
• Competitive Context
• Key points
• Yogurt enjoys stronger growth
  • Figure 8: UK retail sales of selected desserts, 2003-08
• Chilled desserts are a less frequent purchase
  • Figure 9: Type of desserts bought as part of a weekly shop, October 2007
• Fruit seen as a healthy alternative
• Targeting on-the-go teenagers
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Continuous growth
  • Figure 12: UK retail sales of chilled desserts, by volume and value, 2003-08
• Future growth potential
• Premiumisation brings its just desserts
  • Figure 13: UK Forecast volume and value sales of chilled desserts, 2003-13
  • Figure 14: Changes in current and real value of chilled desserts, 2003-13
• Factors used in the forecast
• Segment Performance
• Key points
• Hot eating desserts drive growth
  • Figure 15: UK retail value sales of complete chilled desserts*, by product, 2006-08
• Cream cakes boosted by snacking
  • Figure 16: UK retail value sales of cream cakes, by product, 2006-08
• Cheesecake enjoys enduring popularity
• Other chilled desserts put in mixed performance
• Family-sized packs take rising share
  • Figure 17: Breakdown of cold eating desserts by pack size, 2006-08
• Hot puddings steam ahead
• Chilled pot desserts add value
  • Figure 18: Retail sales of chilled pot desserts, 2006-08
• Children' s desserts attract new players
• Organic desserts set to expand
• Lower calorie desserts in turmoil
• Future trends
• Market Share
• Key points
• Chilled pot desserts
  • Figure 19: Brand shares of the chilled pot desserts market, 2004-08
• Other chilled desserts
• Companies and Products
• Bakkavör
• Daniels
• Duchy Originals
• Greencore
• Müller
• Nestlé
• Dr Oetker
• Rensow
• The Serious Food Company
• Yeo Valley
• Yoplait Dairy Crest
• Others
• Bonne Maman
• Danone
• Rachel' s Organic
• Senoble
• The Real Good Food Company
• Uniq
• Brand Communication and Promotion
• Key points
• Main media support plays minor role
  • Figure 20: Main monitored media advertising expenditure on chilled desserts, 2004-08*
• Chilled pot desserts hit the press
  • Figure 21: Main monitored media advertising expenditure, by leading manufacturer, 2004-08
• Below-the-line activity
  • Figure 22: Special offers on chilled desserts, May 2008
• Channels to Market
• Key points
• Grocery multiples increase share
  • Figure 23: UK retailer share of chilled desserts, value sales, 2004, 2006 and 2008
• Own-label ranges
• Appendix
• Advertising data
• Appendix: Internal Market Environment
  • Figure 35: Agreement with selected lifestyle statements, by demographic sub-group, 2007
• Appendix: Broader Market Environment
  • Figure 36: PDI and consumer expenditure, at constant 2003 prices, 2003-13
  • Figure 37: UK population trends by age, 2003-13
  • Figure 38: Changes in UK household size, 2003-13
  • Figure 39: Changing UK family lifestages, 2003-13