Furniture Retailing - France - July 2008

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• Technical notes
• Financial definitions
• Currencies
• VAT
  • Figure 1: Europe: Standard VAT rates, 2007/08
• Other abbreviations
• Broader Market Environment
• Positive factors
• Negative factors
• Gradual population growth
  • Figure 2: France: Population trends, 2003-08
  • Figure 3: France: Population projections, by age group, 2005-45
  • Figure 4: France: Household size projections, 2005-30
• Economy
• GDP -- recent improvement
  • Figure 5: France: Gross domestic product, 1996-2007
• Cautious consumer
  • Figure 6: France: Household consumer expenditure, 1995-2007
• Low inflation
  • Figure 7: France: Consumer prices, 2002-07
• The Market in Context
• Key findings
• Furniture holding its own
  • Figure 8: France: Consumer spending on selected categories of goods, 2003-07
• Channels of Distribution
• Sector Size and Forecast
• Key findings
• Economic outlook
• Retail prospects
  • Figure 9: France: Retail sales, 2003-12
• Recent trends in French furniture retail
• Enterprise data
  • Figure 10: France: Furniture retailers, enterprise numbers, 2001-05
• Consumer Trends
• Marketing opportunities
  • Figure 11: Change in agreement with lifestyle statements relating to the home in France, 2003-07
  • Figure 12: Agreement with lifestyle statements relating to the home in France, 2003, 2005 and 2007
• Retail Competitor Analysis
• Key findings
• Complementary sectors increasingly consolidating
• Conforama leading the way
• IKEA aims high
• BUT under new management
• Mobilier Européen on the expansion trail
• Camif focuses on the consumer
• Open Sesame
• Merkameuble comes to France
  • Figure 13: France: Leading players in the furniture sector, 2007
• Market shares and evaluation
  • Figure 14: France: Leading furniture specialists' market shares, 2007
• BUT International
  • Figure 15: BUT: Sales as share of Furniture retailers in France, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 16: BUT: Group financial performance, 2003/04-2007/08
• Store portfolio
  • Figure 17: BUT: Outlet data, 2003/04-2007/08
  • Figure 18: BUT: Sales area per outlet (m²), 2007
• Retail offering
• Market positioning
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping
• Conforama (PPR)
  • Figure 19: Conforama: Sales as share of furniture retailers' sales in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 20: Conforama: Group financial performance, 2003-07
  • Figure 21: Conforama: Breakdown of sales by geographical area, 2003-07
• France
  • Figure 22: Conforama France: Share of spending on furniture, 2003-07
  • Figure 23: Conforama France: Share of spending on electricals goods, 2003-07
• Italy
• Competitive environment
• Store portfolio
  • Figure 25: Conforama: Outlet data, 2003-07
  • Figure 26: Conforama: Outlet data, 2003-07
  • Figure 27: Conforama: Sales area, 2003-07
• Retail offering
  • Figure 28: Conforama: Breakdown of revenue by product category, 2003-07
• E-commerce
• Habitat
  • Figure 29: Habitat: Sales as share of furniture retailers' sales in Europe, 2002/03-2006/07
  • Figure 30: Habitat UK: Sales as share of furniture retailers' sales in UK, 2002/03-2006/07
• Strategic evaluation
• Background
• Financial performance
  • Figure 31: Habitat: Group financial performance, 2002/03-2006/07
• Store portfolio
  • Figure 32: Habitat: Company-owned outlet numbers, 2008
  • Figure 33: Habitat: Outlet data, 2002/03-2006/07
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping
• Ikea
  • Figure 34: IKEA Europe: Sales as share of furniture retailers' sales in Europe, 2003-07
• Background
• Strategic evaluation
• Financial performance
  • Figure 35: IKEA: Group financial performance, 2002/03-2006/07
  • Figure 36: IKEA: Largest markets, 2006/07
  • Figure 37: IKEA: Sales as share of furniture retailers' sales in France, 2002/03-2006/07
  • Figure 38: IKEA France: Performance, 2002/03-2006/07
  • Figure 39: IKEA: Sales as share of furniture retailers' sales in Germany, 2002/03-2006/07
  • Figure 40: IKEA Germany: Performance, 2002/03-2006/07
  • Figure 41: IKEA: Sales as share of furniture retailers' sales in Sweden, 2002/03-2006/07
  • Figure 42: IKEA Sweden: Performance, 2002/03-2006/07
  • Figure 43: IKEA: Sales as share of furniture retailers' sales in UK, 2002/03-2006/07
  • Figure 44: IKEA UK: Performance, 2002/03-2006/07
• Store portfolio
  • Figure 45: IKEA: Number of stores per country, 2006/07
  • Figure 46: IKEA: Outlet data, 2002/03-2006/07
  • Figure 47: IKEA: Planned openings, year ending August 2008
• Retail offering
• Retail offer
• Market positioning
• Pricing
• Operational issues
  • Figure 48: IKEA: Purchasing by region, 2007
• Advertising
• Brand and loyalty card
• e-commerce
  • Figure 49: IKEA: Websites
• Mobilier Européen
  • Figure 50: Mobilier Européen: Sales as share of furniture retailers' sales in France, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 51: Mobilier Européen: Group financial performance, 2003-07
  • Figure 52: Mobilier Européen: Sales by fascia, 2006-07
• Store portfolio
  • Figure 53: Mobilier Européen: Outlet data, 2003-07
  • Figure 54: Mobilier Européen: Outlet data by fascia, 2007
  • Figure 55: Mobilier Européen: Store sizes by fascia, 2007
• Retail offering
• Nobia
  • Figure 56: Nobia: Sales as share of furniture retailers' sales in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 57: Nobia: Group financial performance, 2003-07
  • Figure 58: Nobia (UK): Sales by business unit, 2007
• The Nordic region
  • Figure 59: Nobia (Nordic): Sales by business unit, 2007
  • Figure 60: Nobia (Continental Europe): Sales by business unit, 2007
• Store portfolio
• Figure 61: Nobia: Outlet data, 2003-07
  • Retail offering
• Market positioning
  • Figure 62: Nobia: Main businesses' market positioning, 2008
• Brands
• Product offer
  • Figure 63: Nobia (UK, Nordic, Continental Europe): Sales mix, 2007
• Pricing
• Competition
• e-commerce
• Tapis Saint Maclou
• Background
• Financial performance
  • Figure 64: Tapis Saint Maclou: Group financial performance, 2003-07
  • Figure 65: Tapis Saint Maclou: Geographical breakdown of sales (estimated), 2007
• Allied Carpet Group
  • Figure 66: Allied Carpets: Sales as share of carpet retailers' sales in the UK, 2003-07
• Store portfolio
  • Figure 67: Tapis Saint Maclou: Outlet data, 2003-07
  • Figure 68: Tapis Saint Maclou: Outlet data, 2007
  • Figure 69: Tapis Saint Maclou: Fascias by country, 2007
• Retail offering