Furniture Retailing - Germany - July 2008

Table of Contents

• Market in Brief
• Fitful recovery
• Gloomy outlook
• Little enthusiasm for the home
• The big get bigger
• Fragmented market
• Report Scope
• Technical notes
• Financial definitions
• Currencies
• VAT
  • Figure 1: Europe: Standard VAT rates, 2007/08
• Other abbreviations
• Broader Market Environment
• Positive factors
• Negative factors
• Population
  • Figure 2: Germany: Population trends, 2002-07
  • Figure 3: Germany: Population, by age group, 2006, 2010 and 2015
• Economic recovery
  • Figure 4: Germany: Gross domestic product, 1996-2007
• Inflation in check
  • Figure 5: Germany: Consumer prices, 1999-2007
• The Market in Context
• Minimal spending growth
  • Figure 6: Germany: Consumer expenditure, 1997-2007
  • Figure 7: Germany: Consumer spending on selected categories, 2003-07
  • Figure 8: Germany: Spending on furniture as % all retail sales, 2003-07
• Housing
• Depressed market with little chance of raising prices
  • Figure 9: Germany: Consumer prices, change in furniture and carpets, 1998-2007
• Channels of Distribution
  • Figure 10: Furniture and carpets: Estimated channels of distribution, 2007
• Sector Size and Forecast
• Key findings
• Retail sales
  • Figure 11: Germany: Furniture retailers sales, 2003-12
• Enterprise and outlet data
  • Figure 12: Germany: Furniture specialists outlet data, 2002-06
• Consumer Trends
  • Figure 13: Agreement with lifestyle statements relating to the home in Germany, 2003, 2005 and 2007
  • Figure 14: German attitudes to the home relative to France, Spain and UK, 2003, 2005 and 2007
• Retail Competitor Analysis
• Key findings
• Leading players
  • Figure 15: Germany: Leading furniture retailers, 2007
• Market shares
  • Figure 16: Germany: Leading furniture retailers market shares, 2007
• Höffner/Möbel Kraft/Sconto
  • Figure 17: Höffner/Möbel Kraft/Sconto: Sales as share of furniture retailers sales' in Germany, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 18: Höffner/Möbel Kraft/Sconto: Estimated sales performance, 2003-07
• Store portfolio
• Retail offering
• Market positioning
• Product offer
• Brands
• Prices
• Customer service
• e-commerce
• Ikea
  • Figure 19: IKEA Europe: Sales as share of furniture retailers' sales in Europe, 2003-07
• Background
• Strategic evaluation
• Financial performance
  • Figure 20: IKEA: Group financial performance, 2002/03-2006/07
  • Figure 21: IKEA: Largest markets, 2006/07
  • Figure 22: IKEA: Sales as share of furniture retailers' sales in France, 2002/03-2006/07
  • Figure 23: IKEA France: Performance, 2002/03-2006/07
  • Figure 24: IKEA: Sales as share of furniture retailers' sales in Germany, 2002/03-2006/07
  • Figure 25: IKEA Germany: Performance, 2002/03-2006/07
  • Figure 26: IKEA: Sales as share of furniture retailers' sales in Sweden, 2002/03-2006/07
  • Figure 27: IKEA Sweden: Performance, 2002/03-2006/07
  • Figure 28: IKEA: Sales as share of furniture retailers' sales in UK, 2002/03-2006/07
  • Figure 29: IKEA UK: Performance, 2002/03-2006/07
• Store portfolio
  • Figure 30: IKEA: Number of stores per country, 2006/07
  • Figure 31: IKEA: Outlet data, 2002/03-2006/07
  • Figure 32: IKEA: Planned openings, year ending August 2008
• Retail offering
• Retail offer
• Market positioning
• Pricing
• Operational issues
  • Figure 33: IKEA: Purchasing by region, 2007
• Advertising
• Brand and loyalty card
• e-commerce
  • Figure 34: IKEA: Websites
• Jysk
  • Figure 35: Jysk (Europe): Sales as share of furniture retailers in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 36: Jysk: Group financial performance, 2002/03-2006/07
  • Figure 37: Jysk: Share of furniture retailers' sales in Denmark, 2002/03-2006/07
• Store portfolio
  • Figure 38: Jysk: Outlet data, 2002/03-2006/07
• Retail offering
• Market positioning
• Brands
• Product offer
• e-commerce and home shopping
• Porta
• Background
• Financial performance
• Store portfolio
• Retail offering
• e-commerce and home shopping
• Roller
• Background
• Financial performance
• Store portfolio
  • Figure 39: Roller: Outlet data, 2003-07
• Retail offering
• e-commerce and home shopping
• Segmüller
• Background
• Financial performance
• Store portfolio
  • Figure 40: Segmüller: Outlet data, 2003-07
• Retail offering
• e-commerce and home shopping
• XXXLutz
  • Figure 41: XXXLutz: Sales as share of Furniture retailers sales in Germany and Austria, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 42: XXXLutz: Group financial performance, 2002/03-2006/07
  • Figure 43: XXXLutz (Germany): Sales as share of furniture retailers in Germany, 2003-06
  • Figure 44: XXXLutz (Austria): Sales as share of furniture retailers in Austria, 2003-06
• Store portfolio
  • Figure 45: XXXLutz group: Outlets, 2008
  • Figure 46: XXXLutz: Outlet data, 2003-07
• Retail offering
• Market positioning
• Product offer
• e-commerce