Furniture Retailing - Spain - July 2008

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• Technical notes
• Financial definitions
• Currencies
• VAT
  • Figure 1: Europe: Standard VAT rates, 2007/08
• Other abbreviations
• Broader Market Environment
• Positive factors
• Negative factors
• Population -- growing but greying
  • Figure 2: Spain: Population trends, 2003-07
  • Figure 3: Spain: Population projections, by age group, 2007 and 2015
• Economy
• GDP -- steady growth in the new millennium
  • Figure 4: Spain: Gross domestic product, 1996-2007
• Housing boom driving spending
  • Figure 5: Spain: Household consumer expenditure, 1995-2007
• Inflation on the up
  • Figure 6: Spain: Consumer prices, 1999-2007
• The Market in Context
• Key findings
• Furniture not a star in the upswing
  • Figure 7: Spain: Consumer spending on selected categories of goods, 2003-07
• Channels of Distribution
• Sector Size and Forecast
• Key findings
• Economic outlook
• Retailers' prospects
  • Figure 8: Spain: Retail sales, 2003-12
• Recent trends in Spanish furniture retail
• Household goods sector
• Enterprise data
  • Figure 9: Spain: Furniture retailers, enterprise numbers, 2001-05
• Consumer Trends
• Marketing messages
  • Figure 10: Change in agreement with lifestyle statements relating to the home in Spain, 2003-07, % points
  • Figure 11: Agreement with lifestyle statements relating to the home in Spain, 2003, 2005 and 2007
• Retail Competitor Analysis
• Key findings
• Leading players
• IKEA' s expansion to gather speed
• Merkamueble goes to France
• Rey Corporacion wants explosive growth
• Conforama standing still?
• Moblerone aims for 75 stores
• Expansion plans
  • Figure 12: Spain: Leading players in the furniture sector, 2007
• Market shares and evaluation
  • Conforama (PPR)
  • Figure 14: Conforama: Sales as share of furniture retailers' sales in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 15: Conforama: Group financial performance, 2003-07
  • Figure 16: Conforama: Breakdown of sales by geographical area, 2003-07
• France
  • Figure 17: Conforama France: Share of spending on furniture, 2003-07
  • Figure 18: Conforama France: Share of spending on electricals goods, 2003-07
• Italy
  • Figure 19: Conforama: Sales as share of furniture and home appliance retailers' sales in Italy, 2003-07
• Competitive environment
• Store portfolio
  • Figure 20: Conforama: Outlet data, 2003-07
  • Figure 21: Conforama: Outlet data, 2003-07
  • Figure 22: Conforama: Sales area, 2003-07
• Retail offering
  • Figure 23: Conforama: Breakdown of revenue by product category, 2003-07
• E-commerce
• Habitat
  • Figure 24: Habitat: Sales as share of furniture retailers' sales in Europe, 2002/03-2006/07
  • Figure 25: Habitat UK: Sales as share of furniture retailers' sales in UK, 2002/03-2006/07
• Strategic evaluation
• Background
• Financial performance
  • Figure 26: Habitat: Group financial performance, 2002/03-2006/07
• Store portfolio
  • Figure 27: Habitat: Company-owned outlet numbers, 2008
  • Figure 28: Habitat: Outlet data, 2002/03-2006/07
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping
• Ikea
  • Figure 29: IKEA Europe: Sales as share of furniture retailers' sales in Europe, 2003-07
• Background
• Strategic evaluation
• Financial performance
  • Figure 30: IKEA: Group financial performance, 2002/03-2006/07
  • Figure 31: IKEA: Largest markets, 2006/07
  • Figure 32: IKEA: Sales as share of furniture retailers' sales in France, 2002/03-2006/07
  • Figure 33: IKEA France: Performance, 2002/03-2006/07
  • Figure 34: IKEA: Sales as share of furniture retailers' sales in Germany, 2002/03-2006/07
  • Figure 35: IKEA Germany: Performance, 2002/03-2006/07
  • Figure 36: IKEA: Sales as share of furniture retailers' sales in Sweden, 2002/03-2006/07
  • Figure 37: IKEA Sweden: Performance, 2002/03-2006/07
  • Figure 38: IKEA: Sales as share of furniture retailers' sales in UK, 2002/03-2006/07
  • Figure 39: IKEA UK: Performance, 2002/03-2006/07
• Store portfolio
  • Figure 40: IKEA: Number of stores per country, 2006/07
  • Figure 41: IKEA: Outlet data, 2002/03-2006/07
  • Figure 42: IKEA: Planned openings, year ending August 2008
• Retail offering
• Retail offer
• Market positioning
• Pricing
• Operational issues
  • Figure 43: IKEA: Purchasing by region, 2007
• Advertising
• Brand and loyalty card
• e-commerce
  • Figure 44: IKEA: Websites