Abstract
This report delves into the Hispanic home and explores three different product categories where Hispanics over index in consumption: Beverages, Snacks and Beauty and Personal Care. We discuss what they buy, where they buy and where the opportunities exist for growth. Also discussed are product preferences, choices and what new products within these categories can fuel growth.
This report provides insight and analysis to industry participants regarding key market issues and opportunities to stimulate growth, including:
- Identifies key Hispanic subgroups and which carry potential to drive growth in specific categories
- How Hispanic household income determines their shopping habits and product choices
- How marketers can expand their Hispanic consumer base to tap into this demographic' s combined purchasing power
- How different levels of acculturation influence purchasing behavior
- The influence of country of origin on beverage choices
- Product attributes and variances preferred by Hispanic consumers
- Shopping and spending patterns, including insights into frequency of shopping, attitude towards shopping, store preferences and attitudes towards signage and sampling
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