Report: Hispanic Living in the Home - Beverages, Snacks, and Beauty and Personal Care - US

Scope and Themes
Report outline
Understanding the Hispanic Consumer
Beverages
Snacks
Beauty and personal care
Terms
Understanding the Hispanic Consumer: Demographics
U.S. Hispanic population
Diversity of U.S. population
U.S. population by race
- Figure 1: Population by race and Hispanic origin, 2003-13
Hispanic population by age
- Figure 2: Hispanic population by age, 2003-13
Country of origin/heritage
- Figure 3: Hispanics, by country of origin/heritage, 2006
- Figure 4: Graph: Hispanics, by country of origin/heritage, 2006
- Figure 5: Hispanic population, by region and by country of origin/heritage, 2006
Hispanics' geographic concentration
- Figure 6: Graph: Hispanic population, by region and by country of origin/heritage, 2006
- Figure 7: Hispanic population in top five states, by country of origin, 2006
States with greatest Hispanic population growth
- Figure 8: Hispanic population greatest percentage increase, 2000-06
Where Hispanics live
- Figure 9: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
Hispanic income levels
- Figure 10: Largest Hispanic markets, by Hispanic disposable income, 2005
The Hispanic household
- Figure 11: Average household size, by Hispanic origin/race of householder, 2001 and 2006
- Figure 12: Households, by number of persons in the household--Hispanics vs. non-Hispanics 2006
- Figure 13: Households, by presence of children and Hispanic origin, 2006
Understanding the Hispanic Consumer: Acculturation
What is acculturation?
Why is level of acculturation important?
- Figure 14: Graph: In what language do you usually watch TV?, January 2008
- Figure 15: Graph: How well can you read Spanish?, January 2008
Unacculturated--26%
Bicultural--36%
Acculturated--36%
What is retro-acculturation?
Retro-acculturation
Understanding the Hispanic Consumer: Shopping and Spending Patterns
Shopping patterns
Spending patterns
- Figure 16: Spend, by major category--Hispanic vs. non-Hispanic, 2006
Beverages: Overview
Contributing reports
Abbreviations
Beverages: Executive Summary
Beverages: Insights and Opportunities
Beverages: Fruit Juice and Juice Drinks
Overview
Condition of the overall market
Who buys?
Young adults
- Figure 17: Incidence of purchasing fruit juice and juice drinks, by key demographics, May 2006-June 2007
What Hispanics buy
- Figure 18: Incidence of purchasing fruit juice and juice drinks, by race/ethnicity, November 2007
- Figure 19: Desirable attributes in pre-prepared juice drinks, by race/ethnicity, November 2007
Households with children and other demographic group behavior
- Figure 20: Household frequency of drinking different types of juices, by key demographics, May 2006-June 2007
The Mom factor
Where they buy
- Figure 21: Choice of retail channels to purchase fruit juice and drinks by immediate or at-home consumption, by age, November 2007
Innovation
Beverages: Smoothies
Overview
Conditions of the overall market
Who buys it
- Figure 22: Incidence of smoothie consumption, by race/ethnicity, December 2007
Reasons for buying/not buying
- Figure 23: Main reason for drinking smoothies, by race/ethnicity, December 2007
- Figure 24: Reasons for not drinking made-to-order smoothies, by race/ethnicity, December 2007
What Hispanics buy
- Figure 25: Bottled RTD smoothie brands drunk in the last three months, by race/ethnicity, 2007
Where Hispanics buy
- Figure 26: Made-to-order smoothie brands drunk in the last three months, by race/ethnicity, December 2007
Future growth
Beverages: Yogurt Drinks
Overview
Conditions of the overall market
- Figure 27: Consumption of drinkable yogurt, by age and race/ethnicity, January-October 2006
Consumer preferences
Innovation
Beverages: Energy Drinks
Overview
Condition of the overall market
Who buys it
Why they buy it
- Figure 28: Reasons for drinking energy drinks, by race/ethnicity, May 2008
Where they buy it
- Figure 29: Reasons for drinking energy drinks, by race/ethnicity, May 2006
Consumer preferences
- Figure 30: Energy drink brand loyalty, by race/ethnicity, February 2007
- Figure 31: Energy drink brand loyalty, by acculturation level, February 2007
Innovation
Future growth
Snacks: Overview
Contributing reports
Abbreviations
Snacks: Executive Summary
Snacks: Insights and Opportunities
Snacks: Healthy
Overview
Condition of the overall market
Consumer preferences
- Figure 32: Importance of low-in claims when choosing a healthy snack, by race/ethnicity, December 2007
- Figure 33: Importance of taste, appetite satisfaction, and packaging when choosing a healthy snack, by race/ethnicity, December 2007
- Figure 34: Importance of added-value claims when choosing a healthy snack, by race/ethnicity, December 2007
Innovation or future growth
Snacks: Salty
Overview
Condition of the overall market
Consumer preferences
- Figure 35: Household consumption of three or more of five salty snacks, by race/ethnicity, January-October 2006
- Figure 36: Household consumption of various salty snacks, by race/ethnicity, January-October 2006
- Figure 37: Parental control of children' s salty snack consumption, by Hispanic origin, May 2007
Innovation
Snacks: Frozen
Overview
Condition of the overall market
- Figure 38: Household consumption of frozen snacks, by race/ethnicity, January-October 2006
Consumer preferences
- Figure 39: Household consumption of frozen snacks, by race/ethnicity, January-October 2006
- Figure 40: Types/flavors of frozen snacks eaten, by race/ethnicity, July 2007
- Figure 41: Teen consumption of hot frozen snacks, by gender and race/ethnicity, January-October 2006
Future growth
Snacks: Kids'
Overview
Condition of the overall market
- Figure 42: Incidence of snacking between meals, December 2007
Consumer preferences
- Figure 43: What makes snacks fun, by race/ethnicity, December 2007
- Figure 44: Foods eaten as snacks, by race/ethnicity, December 2007
- Figure 45: Attitudes and behavior towards snacking, by race/ethnicity, December 2007
Future growth
Personal Care: Overview
Contributing reports
Abbreviations
Personal Care: Executive Summary
Personal Care: Insights and Opportunities
Personal Care: Soap, Bath and Shower Products
Overview
Condition of the overall market
Consumer preferences
- Figure 46: Types of bar soap used, by race/ethnicity, January-October 2006
Where Hispanics buy
- Figure 47: Where soap is purchased, by race/ethnicity, July 2007
- Figure 48: Where soap is purchased as a gift, by race/ethnicity, July 2007
Innovation and future growth
Personal Care: Shampoo and Conditioners
Overview
Condition of the overall market
Consumer preferences
- Figure 49: Usage and frequency of shampoo and conditioner, by race/ethnicity, May 2006-June 2007
- Figure 50: Attitudes toward shampoos and conditioners, by race/ethnicity, February 2008
Preferred brands
- Figure 51: Use of shampoo brands, by race/ethnicity, May 2006-June 2007
- Figure 52: Use of conditioner brands, by race/ethnicity, May 2006-June 2007
Innovation and future growth
Personal Care: Natural/organic
Overview
Condition of the overall market
Consumer preferences
- Figure 53: Amount spent on natural/organic personal care in past six months, by race/ethnicity, February 2008
- Figure 54: Popularity of personal care brands, by race/ethnicity, February 2008
Where Hispanics buy
- Figure 55: Place of purchase of natural/organic hair care products, by race/ethnicity, February 2008
Future growth
Personal Care: Children' s Personal Care
Overview
Condition of the overall market
- Figure 56: Population, by age, race, and Hispanic origin, 2005
Consumer preferences
- Figure 57: Top purchased character-licensed merchandise, by race/Hispanic origin, October 2005
Soap
- Figure 58: Children' s personal care products used, by race and Hispanic origin, January-November 2006
Hair care
- Figure 59: Children' s favorite shampoo brand, by race and Hispanic origin, January-November 2006
Oral hygiene
Sunblock
Future growth

Hispanic Living in the Home - Beverages, Snacks, and Beauty and Personal Care - US - July 2008

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