Abstract
Growth of live entertainment has vastly outpaced most forms of at-home entertainment and has become the crux of the newly emerged music industry. Growth has been consistent and uninterrupted for the last decade, but industry dynamics are shifting as major players redefine their roles and their relationships with performing artists. It remains to be seen whether the momentum of live performance will survive under the pressure of higher energy costs and a sagging economy.
Analysis and insights offered include:
- How the roles of major players are changing and integrating
- How live entertainment is being broadcast though other media
- Why artists are losing out on billions of revenue annually
- What are the newest forms of coordinated national marketing and promotion
- Which demographics are most likely to spend more on live fare
- How consumers feel about corporate sponsorship
- How does online marketing compare to traditional print
- Which features of concert packages consumers find most interesting
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