Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Live performance is one of the fastest-growing categories of entertainment
- A large driver for growth has been the increasing affluence of the average
American household
- Concert tours have become the core of the music industry
- Growing live theater grosses are driven by habitual theater-goers and
higher-income females
- Largest promoter Live Nation is reshaping industry dynamics
- Global giant Ticketmaster dominates ticket sales but may lose ground in
2009
- Secondary ticket market gains legitimacy
- Large-scale campaigns through new kinds of marketing
- Most forms of live entertainment skew to the younger consumer
- Most desirable demographic may be 25-34 year olds
- Street festivals as popular as live concerts
- Level of corporate sponsorship is still tolerable
- Online still second to print
- Appeal to Boomers broadens live concert consumer base
- Competitive Context
- Live entertainment grows faster than other forms of entertainment
- Figure 1: Hours spent annually on various forms of non-live
entertainment, 2003-07
- Internet streaming of Live Earth sets new records
- Live concerts in a theater near you
- Segment Performance--Music Concerts
- Live performance takes center stage in the music industry
- Music concert revenues
- Figure 2: Gross concert revenues in North America, at current and
inflation-adjusted prices, 2003-12
- Segment Performance--Broadway Theater
- Key points
- Broadway theater benefits from live entertainment boom
- Broadway show revenues
- Figure 3: Indexed gross ticket sales for Broadway and touring Broadway
shows, 2002-07
- Figure 4: Gross ticket receipts for Broadway and touring Broadway shows,
at current and inflation-adjusted prices, 2002-12
- Growth dynamics different for Broadway and touring Broadway
- Figure 5: Tickets sold and average gross price per ticket for Broadway
shows, 2002-08
- Figure 6: Tickets sold and average gross price per ticket for touring
Broadway shows, 2002-08
- Theater grosses come largely from regular attendees
- Supply Structure--Concert Promoters
- Key points
- Live Nation leads global event promotion
- Figure 7: Top 10 concert promoters worldwide, 2007
- Live Nation: A closer look
- Figure 8: Segment breakdown of Live Nation revenues, 2007
- New initiatives
- Retail Channels--Ticket Distributors
- Key points
- Ticketmaster dominates primary ticket sales worldwide
- Figure 9: Tickets sold worldwide by leading primary vendors, 2007
- Live Nation changes dance partners
- Secondary ticket resale market
- Internet marketplaces legitimize scalping
- Artists embracing change
- Market Drivers
- Increasing American affluence drives up ticket buys
- Figure 10: Distribution of households, by income, 1999 and 2005
- Aging population suggests growth for theater
- Figure 11: U.S. population and projections and attendance of concerts,
by age, 2002-12
- Gas prices and consumer confidence put a dampener on demand
- Figure 12: Reaction to rising gas prices, by gender, November 2007
- Innovation and Innovators
- New agency offers one-stop marketing for touring theater
- Mobile ticketing via text message
- Advertising and Promotion
- Overview
- Television ads
- Figure 13: George Michael 25 Live Tour, 2007
- Figure 14: The Police Live Tour, 2007
- Figure 15: Aerosmith Live Tour, 2007
- Figure 16: Wicked Touring Musical, 2007
- Internet marketing
- Figure 17: Sources of information about live entertainment events and
buying tickets, by age, May 2008
- Mobile marketing
- Attendance
- Key points
- Concerts, live theater, comedy club and dance
- Figure 18: Attendance of live entertainment forms, by gender,
January-November 2007
- Figure 19: Attendance of live entertainment forms, by age,
January-November 2007
- Figure 20: Attendance of live entertainment forms, by household income,
January-November 2007
- Figure 21: Attendance of live entertainment forms, by race/ethnicity,
January-November 2007
- Attendance at concerts, live theater, comedy club and dance, by cohort
- Figure 22: Attendance of live entertainment forms, by cohort,
January-November 2007
- Further event breakdown
- Figure 23: Attendance of specific types of events, May 2008
- Trips to attend live entertainment
- Figure 24: Overnight trips for live entertainment, by gender, age,
household income and race/ethnicity, May 2008
- Spending intent
- Figure 25: Spending intent for live entertainment, by age, May 2008
- The Consumer--Music Festivals and Street Fairs
- Key points
- General features of interest
- Figure 26: Interest in features of street festivals, by gender, May 2008
- Figure 27: Interest in features of street festivals, by age, May 2008
- Corporate sponsorship
- Figure 28: Attitudes towards corporate sponsorship of music
festivals/street fairs, by gender, May 2008
- Figure 29: Attitudes towards corporate sponsorship of music festivals,
by age, May 2008
- The Consumer--Sources of Information
- Key points
- Sources of information
- Figure 30: Sources of information about live entertainment events and
buying tickets, May 2008
- Figure 31: Sources of information about live entertainment events and
buying tickets, by age, May 2008
- Figure 32: Sources of information about live entertainment events and
buying tickets, by household income, May 2008
- The Consumer--Attitudes and Motivations
- Key points
- Buying tickets
- Figure 33: Attitudes and views about live entertainment and ticketing,
May 2008
- Figure 34: Attitudes and views about live entertainment and ticketing,
by age, May 2008
- Figure 35: Attitudes and views about live entertainment and ticketing,
by household income, December 2007
- Additional amenities and services
- Figure 36: Interest in additional amenities for live entertainment
travel packages, by gender, May 2008
- Figure 37: Interest in additional amenities for live entertainment
travel packages, by age, May 2008
- Appendix: Other Useful Consumer Tables
- Figure 56: Sources of information, by gender, May 2008
- Figure 57: Attitudes towards corporate sponsorship of music
festivals/street fairs, by household income, May 2008
- Appendix: Trade Associations
|
Related Report
|
View Cart
