Abstract
In recent years, the demand for healthy, convenient, and tasty food continues to rise. The sustainability trend is also serving to drive interest in natural, unprocessed food, such as raw greens sold in packaged salads. These are among the primary factors currently driving sales in the packaged salad market.
This report provides a comprehensive analysis of the packaged salad market from both an industry and consumer perspective. Mintel provides a detailed analysis of questions such as:
- How big is this market and how will it grow?
- What is the impact of food safety scares on sales for packaged produce and dressings?
- What trends are important to this market and how manufacturers can best exploit these trends?
- What is driving growth in the key players and what obstacles do these players face?
- How can manufacturers partner with other industries to drive sales and usage?
- Who is using these products and how?
- What groups are heavy users and how can manufacturers attract those who are not?
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