Abstract
The traditional package holiday has been under intense pressure in recent years from the seemingly inexorable rise of independent travel. However, since 2005, inclusive tour volume has stabilised at around 19 million annual trips, and volume levels are still 3.5 million higher than a decade ago. The industry is proving resilient and the package holiday remains a core part of British culture.
As the well dries up in the western Med - certainly in terms of volume growth - tour operators are seeking opportunities for diversification into mid-haul and long haul destinations, more upmarket products, specialist holidays and more flexible formats.
This report provides an overview of the market for independent and package holidays abroad, investigating the core market factors, strengths and weaknesses, consumer dynamics, and likely future trends.
Main report themes:
- What are the likely implications of economic slowdown, rising oil prices and currency rate trends?
- Which destinations are rising, which falling and which are the ones to watch?
- What are the ramifications of recent industry consolidation? In which direction are the main tour operators heading?
- What are the important emotional factors for today' s package and independent holidaymakers? What are the demographic characteristics of these factors, and how can the industry adapt to these needs?
- What are the main consumer attitudes towards both package and independent holidays?
- How can package holidays capture the "independent travel spirit?"
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