Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Steady market growth
- Products consistent with modern lifestyles
- Age drives different behaviour
- Opportunity in provenance
- Outlook
- Internal Market Environment
- Key points
- Homemade pies?
- Figure 1: Agreement with selected lifestyle statements, 2003-07
- Making pies healthy
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Opportunity in provenance
- Figure 3: Agreement with selected lifestyle statements, 2003-07
- Broader Market Environment
- Key points
- Changing demographics provide opportunities
- Figure 4: Effects of changing UK demographics on the market for pies and
pasties, 2007
- PGI scheme protects products with provenance
- Competitive Context
- Key points
- Competition with other snack foods
- Figure 5: Competitive context in the snack market, 2007
- Competition in meals
- Figure 6: Competitive context in the meal market, 2007
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Steady growth
- Figure 9: Market size for pies and pasties, 2003-08
- The future
- Forecast
- Future to remain challenging
- Figure 10: Sales and forecast of the value of the pies and pasties
market, 2003-13
- Health concerns grow
- Competition intensifies in the snack market
- Segment Performance
- Key points
- Chilled segment grows
- Figure 11: Market size for pies and pasties, by type, 2006-08
- Figure 12: Retail value sales of chilled pies and pasties market, by
segment, 2008
- Figure 13: Value share of each segment within the chilled pies and
pasties market, 2008
- Hot pies flat
- Multipacks main part of frozen
- Figure 14: Retail value sales of frozen pies and pasties market, by
segment, 2008
- Figure 15: Value share of each segment within the frozen pies and
pasties, 2008
- Product Positioning
- Key points
- Single-portion pies show wide price range
- Figure 16: Supermarket prices of pies targeted at snack occasions, June
2008
- Family meal pies are cheaper
- Figure 17: Supermarket prices of pies targeted at meal occasions, June
2008
- Companies and Products
- Birds Eye Limited
- Greggs plc
- Kerry Foods
- Northern Foods
- Pork Farms Limited
- Premier Foods
- Samworth Brothers/Ginsters
- Ginsters
- Dickinson & Morris
- Charnwood Bakery
- Other suppliers
- Bell Bakers
- Duchy Originals
- George Adams
- Peter' s Food Service Ltd
- The West Cornwall Pasty Company
- Niche suppliers
- Brand Communication and Promotion
- Key points
- Promotional spend on the increase
- Figure 30: Main monitored media advertising expenditure on pies and
pasties, 2004-07
- Retailer spend also increases
- Channels to Market
- Key points
- Growth in snacking outlets
- Figure 31: UK retail value sales of pies and pasties, by outlet, 2006-08
- Potential in hot pies?
- Consumer -- Who Eats All The Pies?
- Key points
- High levels of market penetration
- Figure 32: Pie and pasty products eaten in the last 12 months, May 2008
- Figure 33: Penetration of pie and pasty products, by gender, age and
presence of children, May 2008
- Men major consumers of most pies
- Figure 34: Pie and pasty products purchased in the last 12 months, by
gender, May 2008
- Young consumers don' t buy traditional products
- Figure 35: Traditional pie and pasty products and spicy pasty purchased
in the last 12 months, by age, May 2008
- Variety is important
- Figure 36: Purchase of pie and pasty products in the last 12 months, by
groups based on numbers of products purchased, May 2008
- Figure 37: Demographic profile of defined groups based on numbers of pie
and pasty products purchased in the last 12 months, May 2008
- Consumer -- Eating Occasions
- Key points
- Mainly in-home consumption
- Figure 38: Eating occasions of pie and pasty products, May 2008
- Main meal
- Londoners not so keen on pies
- Figure 39: Penetration of pie and pasty products, by region, May 2008
- Simulating restaurant experiences
- Appendix
- Advertising data
- Abbreviations
- Appendix -- Internal Market Environment
- Figure 41: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Figure 42: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Figure 43: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Figure 44: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Figure 45: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Figure 46: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Appendix -- Broader Market Environment
- Figure 47: PDI and consumer expenditure, at current and constant prices,
2003-13
- Figure 48: Trends and projections in UK household size, 2003-13
- Figure 49: Trends and projections in UK population, by age, 2003-13
- Figure 50: Trends and projections in UK population, by socio-economic
group, 2003-13
- Appendix -- Market Value and Forecast
- Figure 51: Agreement with selected lifestyle statements, 2003-07
- Appendix -- Brand Communication and Promotion
- Figure 52: Promotional spend on pies and pasties, 2004-07
- Appendix -- Consumer -- Who Eats All The Pies?
- Figure 53: Pies and pasty products eaten in the last 12 months, by
gender, age, socio-economic group, region, working status, daily newspaper
readership, presence of children, daily internet usage and supermarket
usage, May 2008
- Figure 54: Pies and pasty products eaten in the last 12 months, by
gender, age, socio-economic group, region, working status, daily newspaper
readership, presence of children, daily internet usage and supermarket
usage, May 2008
- Figure 55: Adults who have eaten pie and pasty products in the last 12
months, by gender, age, socio-economic group, region, daily newspaper
readership, media usage, presence of children, daily internet usage and
supermarket usage, May 2008
- Figure 56: Consumption of pie and pasty products in the last year, by
types eaten, 2008
- Figure 57: Consumption of pie and pasty products in the last year, by
demographics, 2008 (row %)
- Appendix -- Consumer -- Eating Occasions
- Figure 58: Eating occasions of pie and pasty products, by gender, age,
socio-economic group, region, working status, daily newspaper readership,
presence of children, daily internet usage and supermarket usage, May 2008
- Figure 59: Eating occasions of pie and pasty products, by gender, age,
socio-economic group, region, working status, daily newspaper readership,
presence of children, daily internet usage and supermarket usage, May 2008
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