Abstract
During 2003-2008, appliance sales have tracked the boom and the bust of the housing market. After showing strong sales for a mature market through mid-2006, the market has seen sales slide as the housing market has stumbled. Once the housing market stabilizes, replacement sales, product innovation - especially in "green" technologies - and sales to affluent Boomers and young, multi-ethnic consumers should drive growth through 2013. Analysis and insights include:
- Factors shaping the competitive landscape
- The progress of individual retailers and suppliers, including the rise of home centers at the expense of Sears
- How brand identifications are being developed and promoted
- Where appliances are purchased
- How retailers and suppliers can capitalize on "green" trends
- What product innovations, features, functions, and styles are being used and are on the horizon
- Proprietary consumer research and offers insights into what innovations are most likely to appeal to diverse consumer groups
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