Abstract
The chocolate confectionery industry is slow growing, driven primarily by the popularity of premium chocolate. This report looks at issues facing the industry, including:
- The overall flattening sales rates and the sinking fortunes of snack-sized and sugar-free segments
- The dynamics of chocolate retailing and the strength of non-traditional channels
- The declining share of sales through supermarkets, and what can be done to shore up that channel
- Potential new products and how they could attract new user groups
- What consumers eat when they crave something sweet-and how manufacturers of chocolate can move into other industries
- Counterintuitive chocolate products: natural, organic, and functional. Savory chocolates-with herbal or spicy flavor notes-are a niche market, but adults may consider them worth a try
- Who eats candy-beyond kids and teens-and how chocolate gift giving varies by holiday
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