Abstract
The French make-up market is large at € 1.3 billion but has been suffering from slow growth, although growth picked up in 2007 and is expected to continue in 2008. Penetration levels have been contracting across the board - particularly for lip make-up. As consumers' C&T spending as a whole has come under pressure, women are prioritising - as they spend more on sophisticated skincare, they spend less on other C&T, including make-up, whose primary purpose has always been decorative, rather than positively beneficial to the skin. The make-up industry is working to change this perception by adding value, encouraged by the success of facial skincare.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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