Dry Cleaning and Household Retail Services - UK - August 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Abbreviations
• Market in Brief
• A market slowing down
• Market becomes more competitive
• Environmental constraints
• Industry restructures
• Promotions are limited
• Negative attitudes towards dry cleaning
• Accentuate the positive
• The future
• Internal Market Environment
• Key points
• Less formal work clothing
• More value clothing
• Shoes also reduce in average price
  • Figure 1: Average prices for footwear, UK, 2002-07
• Shift to casual shoes
  • Figure 2: Types of footwear purchase, by value, 2007
• Stain-resistant fabrics
• More stringent environmental controls
• Rising oil prices put pressure on dry cleaners
• Broader Market Environment
• Key points
• Slower consumer expenditure to hit dry cleaning
• Figure 3: Trends in PDI and consumer expenditure, 2003-13
• Age and social class changes favour dry cleaning
  • Figure 4: Trends in UK population, by age, 2003-13
  • Figure 5: Forecast adult population trends, by socio-economic group, 2003-13
• Smoking ban reduces cleaning demand
• Environmental concerns
  • Figure 6: Agreement with selected lifestyle statements about the environment, 2002-08
• Competitive Context
• Key points
• Clothing outstrips dry cleaning
  • Figure 7: UK clothing and footwear market and dry cleaning market, 2003-07
• Dry cleaning lags household detergents
  • Figure 8: Market value of dry cleaning and clothes-washing detergents, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Dry cleaning in decline
  • Figure 9: UK retail dry cleaning market, by value, 2003-08, forecast 2009-13
• Short-term decline...
• Factors used in the forecast
• Wider repair and services market more buoyant
  • Figure 10: UK retail market for dry cleaning and other household retail services*, by value, 2003-08
• The future
• Segment Performance
• Key points
• Clothes care is major part of market
  • Figure 11: Segmentation of the UK retail market for household retail services, £m, 2007
• Laundry and clothes care
• Shoe repairs market more variable
• Other repair services
• Market Share
• Key points
• Restructuring drives brand share changes
• Figure 12: Brand shares in the dry cleaning market, 2003-07
• Morrisons continues the Safeway tradition
• Companies and Products
• Key points
• Few multiple operators
• National dry cleaners
• Johnson Service Group
• Timpson
• Regional chains
• American Dry Cleaning Company
• Barker Group
• Munro (Bowie Castlebank)
• White Knight Laundry and Dry Cleaning
• Specialist services
• Brand Communication and Promotion
• Key points
• Advertising spend is low
  • Figure 13: Advertising spend by dry cleaners, 2004-07
• Below the line the main promotional vehicle
• Channels to Market
• Key points
• Outlet numbers continue to decline
  • Figure 14: Estimated number of dry cleaners, by fascia, 2003-07
• Out-of-town locations perform best
• Usage of Dry Cleaning and Other Household Services
• Key points
• Introduction
• Majority are non-users
  • Figure 15: Frequency of usage of dry cleaners, 2000-08
  • Figure 16: Demographic profile of high-frequency users of dry cleaners, by gender, age and socio-economic group, May 2008
• Suits continue as main dry clean item
  • Figure 17: Items taken to dry cleaners and other dry cleaning services used in the last 12 months, May 2008
• Majority of consumers use other servicesFigure 18: Other household retail services used in the last 12 months, May 2008
• Appendix: Usage of Dry Cleaning and Other Household Services
  • Figure 28: Frequency of usage of dry cleaners, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
  • Figure 29: Items taken to dry cleaners and other dry cleaning services used in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008
  • Figure 30: Other household retail services used in the last 12 months, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, May 2008