Abstract
With more than $7.2 trillion in wealth, high net worth individuals (HNWIs) may be the most coveted of all demographics. This group, however, has a surprisingly wide range of priorities, concerns, and desires that are far more complex than what is typically portrayed in the mass media. Readers of this report will get a nuanced and detailed portrait of HNWIs, and learn what does and does not motivate their purchase decisions.
Here are some of the topics covered in this report:
- HNWIs sense of self and their relationship to the world
- Attitudes towards finance, work, and the current state of the economy
- Attitudes towards home remodeling and redecorating
- Attitudes towards general purchases
- Attitudes towards luxury purchases
- Attitudes towards the media
This report contains US IRI InfoScan data.
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