Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Positive market growth
- Burgers fulfilling a broader role
- BBQ market increases burgers' weather dependency
- Competition intensifies
- NPD shifts to positive attributes
- Attitudes towards burgers improving
- The missing consumers
- Future
- Internal Market Environment
- Key points
- Health -- a main consumer issue
- Figure 1: Agreement with selected lifestyle statements, 2003-07
- Value in food provenance
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Premiumisation
- Increasing number of ' foodies'
- Figure 3: Agreement with selected lifestyle statements, 2003-07
- Grab-and-go
- Avoiding meat
- Figure 4: Agreement with selected lifestyle statements, 2003-07
- Frozen -- the natural preservative
- Figure 5: Agreement with selected lifestyle statements, 2003-07
- Broader Market Environment
- Key points
- Barbecues increase seasonality
- Figure 6: Household ownership of barbecues, 2003-07
- Decline in visits to burger bars
- Figure 7: Adults who get takeaway from or eat in at burger bars, 2003-07
- Figure 8: Usage of burger bars among youths, 2003-07
- School dinners
- Competitive Context
- Key points
- Competition depends on end use
- Sausages -- the closest competitor
- Figure 9: Retail value sales of sausages and burgers market, 2003-07
- Unprocessed meat
- Figure 10: Retail value sales of burgers, poultry, ready-to-cook foods
and ready meals markets, 2003-07
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Modest growth 2007
- Figure 12: UK retail sales of burgers, by value and volume, 2003-08
- Figure 13: Year-on-year percentage change by value and volume, 2004-08
- Chilled continues to grow
- Figure 14: UK retail sales of burgers, by format, 2003-07
- Premiumisation continues
- Figure 15: UK retail sales of burgers, by price positioning, 2003-07
- Forecast
- Modest growth as market matures
- Figure 16: Forecast of uk retail sales of burgers, by value and volume,
2003-13
- Growth to continue for meat-free burgers
- Figure 17: Forecast of uk retail sales of meat burgers, by value, 2003-13
- Figure 18: Forecast of uk retail sales of meat-free burgers, by value,
2003-13
- Segment Performance
- Key points
- Meat burgers
- Figure 19: UK retail sales of meat burgers, by value, 2003-08
- Figure 20: UK retail sales of meat burgers, by primary meat type, by
value, 2003-07
- Meat-free burgers extend consumers' repertoire
- Figure 21: UK retail sales of meat-free burgers, by value, 2003-08
- Market Share
- Key points
- Birds Eye steady in frozen
- Figure 22: Brand shares of frozen meat burgers and grills, by value,
2003-07
- Rustlers makes progress in chilled
- Figure 23: Brand shares of chilled meat burgers and grills, by value,
2006 and 2007
- Quorn extends meat-free share
- Figure 24: Brand shares of meat-free burgers and grills, by value,
2003-07
- Companies and Products
- Major companies
- Birds Eye Iglo Group Ltd
- Northern Foods
- Irish Food Processors (IFP)
- Wessex Foods
- Eatwell UK
- Scotbeef
- Kepak
- Grampian Country Food Group
- Premier Foods
- Quorn
- Cauldron Foods
- Other suppliers
- Celtic Pride Ltd
- Dawn Meats
- Goodlife Foods
- Linda McCartney
- Malcolm Allan
- Tivall
- Brand Communication and Promotion
- Key points
- Adspend reduces to minimal levels
- Figure 25: Advertising and promotional spend on burgers, 2005-08
- Shift to retailer promotions
- Figure 26: Advertising and promotional spend on burgers, by brand,
2005-08
- Channels to Market
- Key points
- Multiples dominate distribution
- Figure 27: UK retail value sales of burgers, by type of outlet, 2003-07
- The Consumer -- Places to Eat Burgers
- Key points
- In home on a par with fast food outlets
- Figure 28: Places where burgers have been eaten in the last 12 months,
May 2008
- Burgers hit the BBQ with younger consumers
- Figure 29: Consumers who BBQ burgers, by specific demographics, May 2008
- Figure 30: Household ownership of barbeques, by socio-economic group,
2008
- Out-of-home consumption high
- Variety is important
- Figure 31: Number of places where adults have eaten burgers in the last
12 months, 2008
- Appendix
- Abbreviations
- Appendix: The Consumer -- Places to Eat Burgers
- Figure 41: Places where burgers have been eaten in the last 12 months,
by detailed demograhics, May 2008
- Figure 42: Places where burgers have been eaten in the last 12 months,
by detailed demograhics, May 2008
- Repertoire analysis
- Figure 43: Number of places where adults have eaten burgers in the last
12 months, 2008
- Figure 44: Number of places where adults have eaten burgers in the last
12 months, by where eaten, 2008
- Figure 45: Number of places where adults have eaten burgers in the last
12 months, by detailed demographics, 2008
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