Abstract
Cheapest on Display (COD) sales are estimated at £2.3 billion, a 20% increase since 2003. The COD market is positioned perfectly to take advantage of soaring price rises and the economic downturn by providing consumers with a lower cost alternative.
However to drive frequency of purchase, and as consumers demand more from their purchases, issues, such as packaging, ethicality and healthiness, will need to be addressed.
COD products are becoming more apparent in luxury categories, with an increase in COD cheeses, continental meats, and other fresh and chilled products.
Traditionally strong areas for COD, like biscuits, go from strength to strength as more consumers incorporate these products into their weekly shop.
Key report themes:
- Soaring food prices and the effect on the UK consumer
- The economic downturn and how this will alter shopping habits
- Barriers to purchasing COD products more frequently
- The expansion of COD products into almost every category
- Addressing health and ethical concerns in the COD market
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