Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Abbreviations
- Market in Brief
- COD hits its stride
- Soaring food prices
- Economic stress
- Breaking barriers a future opportunity
- Internal Market Environment
- Key points
- Premium saviour
- Figure 1: Agreement with selected lifestyle statements, 2003-07
- Health revolution
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Economical staple
- Figure 3: Products purchased by consumers in different categories, June
2007
- Broader Market Environment
- Key points
- ' Soaring' food price inflation
- Confidence issues
- A healthy increase in both spending and income...
- Figure 4: PDI and consumer expenditure, 2003-13
- How far will consumers cut back?
- Age matters
- Figure 5: Changing UK population, 2003-13
- Competitive Context
- Key points
- The own label picture
- The Aldi effect
- Brand value?
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- The own-label picture
- Figure 9: UK retail sales of own-label food, 2003-08
- A cheap revolution
- Figure 10: UK retail sales of cheapest on display own-label food and
drink, 2003-08
- Ubiquitous premium
- The future
- Own-label growth offsets rising inflation
- Figure 11: UK retail sales of own-label food, 2003-13
- COD a small but important part of this growth
- Figure 12: UK retail sales of COD own-label food and drink, 2003-13
- Factors used in the forecast
- Segment Performance
- Key points
- An ambient thing
- Figure 13: Top 10 categories by number of SKU' s -- Store checks 2008
(top 3 supermarket average)
- Winning space
- Figure 14: Top categories by % of COD SKU' s -- Store checks 2008 (top 3
supermarket average)
- The value of opportunity
- Figure 15: Bottom categories by % of COD SKU' s -- Store checks 2008 (top
3 supermarket average)
- A value future
- Companies and Products
- Figure 16: Brand audit, 2008
- Asda
- Morrisons
- Tesco
- Sainsbury' s
- Somerfield
- Brand Communication and Promotion
- Key points
- Variable spend
- Figure 17: Shares of advertising spend for the major grovery and
discount retailers, 2004-08*
- Sainsbury' s and Tesco Spend Big
- Figure 18: Actual spend of major retailers on their cheapest on display
ranges, 2004-08*
- The Consumer -- Frequency of Consumption
- Key points
- Figure 19: Frequency of buying own-label economy food ranges, May 2008
- The nation economises
- Economy, definitely maybe
- Economy coverts
- A new age
- Premium hardliners
- Frugal future
- The Consumer' s Perceptions
- Key points
- Figure 20: Attitudes towards economy food ranges, May 2008
- Value and quality
- The AB sceptics
- Cheap and cheerful
- Figure 21: Frequency of own-label food purchasing crossed by attitudes
towards own-label, May 2008
- Occasional purchase
- Frequent purchase
- Non-purchasers
- Trends in attitudes to economy food ranges
- Figure 22: Attitudes to economy food ranges, 2003-07
- Frugal females
- Poor youngsters
- Extravagant AB' s
- Appendix
- Advertising data
- Appendix: Brand Communication and Promotion
- Figure 28: Main monitored media advertising expenditure on food by
leading multiples, 2003-07
- Figure 29: Main monitored media advertising expenditure on food by
leading multiples, 2003-07
- Figure 30: Monthly trends in advertising expenditure for grocery
retailers, 2003-07
- Appendix: The Consumer -- Frequency of Consumption
- Figure 31: Frequency of buying own-label economy food ranges, by
demographic, May 2008
- Figure 32: Consumers' perceptions on economy food ranges, by
demographic, May 2008
- Figure 33: Consumers' perceptions on economy food ranges, by
demographic, May 2008
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