Music Concerts and Festivals - UK - August 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Upward trend fuelled by supply-side growth
• Economy, demography and technology
• Taking it to the streets
• Online route to ticket buying
• Touting for business
• The supply of live music
• Who' s the audience?
• Advertising and communication
• Internal Market Environment
• Key points
• Growing audiences for live music
  • Figure 1: Attendance of rock/pop, classical and jazz concerts, 2003-08
• Figure 2: Proportion of audiences visiting rock/pop, classical and jazz concerts once a year and less often, 2003-08
• More shows equal more audience
  • Figure 3: Growth in concert performances (selected genres) through NAA venues, 2003-07
• More venues coming on-stream
• Reaching new audiences with ' classic' acts
• Improved ticketing experience through online platforms
• The future could be mobile ticketing
• Online platforms generate more interest in music
• Secondary ticket sales
• Broader Market Environment
• Key points
• Growing affluence has buoyed the market -- until now
  • Figure 4: Trends in personal disposable income and consumer expenditure, 2003-13
• Population trends increase emphasis on ' grey giggers'
  • Figure 5: Trends in the age structure of the UK population, by gender, 2003-13
• Socio-economic group
  • Figure 6: Forecast adult population trends, by socio-economic group, 2003-13
• Technology takes the market into people' s homes
  • Figure 7: Penetration of digital and mobile communications, January 2008
• Competitive Context
• Key points
• Competing in the experience economy
  • Figure 8: Consumer expenditure on selected leisure goods and activities, 2002-07
• Scarcity and social currency determine the competitive landscape
• Prices up, but audiences not deterred
  • Figure 9: Average ticket prices through NAA venues, 2006 and 2007
• Where to in a tightening economic climate?
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Who' s Innovating
• Key points
• Branding and sponsorship
• The rise of festival.alt
• Moving beyond the UK
• Yurt luxury
• Festival going with a conscience
• Convergent channels
• Music Concerts Market Size and Forecast
• Key points
• The audience for concerts
  • Figure 10: Estimated numbers of concert goers, in millions, by major music category, 2003-13
• Around 60 millions visit per year
  • Figure 11: Estimated attendances and people numbers for each main concert category, 2007
• UK live music consumers worth nearly £2 billion
  • Figure 12: Estimated potential ticket revenues by music category, 2007
• Factors used in the forecast
• Music Industry Background
• Key points
• Classical music and opera
  • Figure 13: Major arts council funded classical and opera projects, 2008
• Jazz music
  • Figure 14: Major arts council funded jazz projects, 2008
• Rock and pop
• The festival' s where it' s at
  • Figure 15: Major UK rock/pop/dance festivals, 2008
• Glastonbury woes
• T, V, heavy metal, dance and world
• Festival mix embraces arts and leisure
• Developing niche positionings
• Whose generation?
• Companies, Organisations and Services
• Key points
• Going live with Live Nation
• AEG
• Academy Music Group
  • Figure 16: Venues owned and operated by Academy music Group, 2008
• MAMA Group Plc
• Festival Republic
• Raymond Gubbay Ltd
• Harvey Goldsmith
• See.Ticketing
  • Figure 17: See Tickets -- number of events, by genre, June 2008
• Ticketmaster
  • Figure 18: Ticketmaster -- number of events, by selected genre, June 2008
• The National Arenas Association
  • Figure 19: NAA venues, by capacity, 2007
• London O2 Main Arena
• London indigo2
• Bournemouth BIC
• Birmingham NEC/NIA
• Belfast Odyssey
• Metropolis Music and SJM Concerts
• Marshall Arts
• Serious
• Brand Communication and Promotion
• Key points
• Advertising by promoters
  • Figure 34: Leading promoters' main media advertising spend, 2007
• Media expenditure by artist/act
  • Figure 35: Main media advertising spend on leading artists, 2007
• Main venues advertising
  • Figure 36: Leading venues' main media advertising spend, 2007
• The Live Music Consumer
• Key points
• Concert and festivals attendance
  • Figure 37: Music concerts and festivals attended in the last three years, April 2008
• Pop concerts
• Rock/indie
• Classical gas -- a marketer' s dream?
• Jazz
• Dance -- niche and young
• The festivals scene
• Dance festivals
• Other festivals
• Purchasing Habits and Preferences
• Key points
• Online now the main purchasing outlet
  • Figure 38: Concert and festival purchasing habits and preferences, April 2008
• Can technology drive food and drink purchases?
• Souvenirs -- impulse purchase or a slow burn?
• Stand for attention
• Growing the ancillary spend
  • Figure 39: Concert and festival purchasing habits and preferences, by other habits and preferences, April 2008
• Appendix -- The Live Music Consumer
• Concert and festival attendance -- detailed demographics
  • Figure 42: Music concert and festival attendance, by demographic sub-group, April 2008
• Type of concert -- detailed demographics
  • Figure 43: Type of music concerts attended in the last three years, by demographic sub-group, April 2008
• Type of festival -- detailed demographics
  • Figure 44: Type of music festivals attended in the last three years, by demographic sub-group, April 2008
• Appendix -- Purchasing Habits and Preferences
• Purchasing habits and preferences -- detailed demographics
  • Figure 45: Concert and festival purchasing habits and preferences, by demographic sub-group, April 2008
• Purchasing habits and preferences, by type of concert
  • Figure 46: Concert and festival purchasing habits and preferences, by types of concert been to in the last three years, April 2008
• Purchasing habits and preferences, by type of festival
  • Figure 47: Concert and festival purchasing habits and preferences, by types of festival been to in the last three years, April 2008