Abstract
For most women, make-up is an essential beauty requirement, especially lipstick and mascara. Few would give up these items when times get tough, ensuring good sales of the category, even in the current uncertain climate, with sales at £1.2 billion.
Fashion, not celebrity, is a key driver within the make-up market, ensuring a constant flow of new product and shade launches.
Yet most women are relatively unadventurous - more than half stick to the products and shades they know suit them best.
Key report themes:
- Trends in make-up are not influenced by celebrities. Fashion is a greater influence.
- Beauty experts are becoming the ‘new celebrities' as more brands look to professional make-up artists to endorse their products.
- Focus on innovation in key market sectors, including mascara.
- How education can help to stimulate sales of make-up.
- Emergence of mineral make-up as a key trend.
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