Make-up - UK - August 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• The essential nature of make-up
• Opportunities by age
• Strong NPD
• Distribution changes
• Future
• Internal Market Environment
• Key points
• Attitudes towards appearance
  • Figure 1: Attitudes towards personal appearance, 2005-07
• Celebrity not an influence
  • Figure 2: Value sales index of women' s magazines (UK), 2006-08
• Fashion flashback
• Education and innovation to attract non-users
• Complaints influence formulation
  • Figure 3: Trends in complaints amongst women, 2005-07
• Broader Market Environment
• Key points
• Silver, the colour of the future
  • Figure 4: Structure of the UK female population, by age, 2003-13
• Working women
  • Figure 5: Working status of women, 2003-07
• Ethnic population
  • Figure 6: UK ethnic population, 2003-13
• Legislation
• Competitive Context
• Key points
• Skincare/self-tanners -- a replacement for make-up?
• Multi-purpose products
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
  • Figure 12: UK retail value sales of make-up, 2003-13
• Fashion alert
• Niche versus mainstream
• Experts are the new celebrities
• Spend per head
  • Figure 13: UK annual spend on make-up per capita (women aged 16+), 2003-08
• The future of the market
• Factors used in the forecast
• Segment Performance
• Key points
  • Figure 14: UK retail value sales of make-up, by category, 2003-08
  • Figure 15: UK retail value sales of make-up, by category, 2008-13
• Adding functionality
• Product segmentation
  • igure 16: UK retail value sales of make-up products, by sub-category, 2006-08
• Facing it
  • Figure 17: Average spend per heard on make-up products, by sub-category, 2008
• Eyeing up new technology
• Getting lippy
• Nails going a little rusty
• Market Share
• Key points
• Mass make-up brand shares
  • Figure 18: Manufacturers' value shares in mass make-up, 2006-08
• Premium
  • Figure 19: Manufacturers' shares in premium make-up, 2006-08
• Companies and Products
• Brand map
• Boots
• L' Oréal
• L' Oréal Paris
• Maybelline New York
• Lancôme
• Coty Inc
• Rimmel
• Avon
• Procter & Gamble
• Max Factor
• Revlon
• Estée Lauder Companies
• Estée Lauder
• Clinique
• Other Estée Lauder brands
• Bourjois
• Other brands
• Brand Communication and Promotion
• Key points
• Promoting the new
  • Figure 35: Main monitored media above-the-line spend on make-up, 2004-08
• Massaging the truth
• L' Oréal eyes up the number-one spot
  • Figure 36: Above-the-line spend on make-up, by advertiser, 2006-08
• Magazines the main media
  • Figure 37: Advertising of make-up by media type, 2008
• Product focus makes for copycat advertising
• Glamour and the catwalk
• Youth is highly prized
• Channels to Market
• Key points
• Boots leads the market
  • Figure 38: Retail value sales of make-up by outlet type, 2006-08
• Boots
• Department stores
• Superdrug
• Grocers
• Online
• Make-up Use amongst European Women
• Key points
• Attitudes towards appearance
  • Figure 39: Attitudes towards appearance and cosmetics, by country, 2007
• Use of make-up
  • Figure 40: Percentage point change in women using make-up, by category and by country, 2003-07
• Consumer Usage and Purchase of Make-up
• Key points
• Usage
• Trends in use
  • Figure 41: Penetration and frequency of using make-up, GB, 2005-07
• Frequency of use
• Lipstick is a girl' s best friend
• Cracks in the foundations
• How to handle the over-65s
• Purchase
• Self-service success
  • Figure 42: Agreement with "when shopping for make up, I always like advice from shop staff", October 2007
• Men and Make-up
• Key points
• Market drivers
• The changing roles of men
• Generation gap
  • Figure 43: Structure of the male UK population, by age, 2003-13
• Men' s attitudes towards make-up
  • Figure 44: Men' s attitudes to wearing make-up, July 2008
• Younger men more open minded
• Camouflage and confidence
• New product development
• The future of men' s make-up
• Reasons to Wear Make-up
• Key points
• Confidence boost
  • Figure 45: Reasons to wear make-up, February 2008
• Polarising attitudes by age
• Regional differences
• Working status
• Appendix
• Consumer research
• GfK NOP education level
• ACORN
• Advertising data
• Abbreviations
• Appendix: Usage and Purchase of Make-up
• Demographics by skin complaint
  • Figure 59: Skin complaints amongst women, by demographic sub-group, 2007
• Volume Importance Index
• Penetration of foundation
  • Figure 60: Penetration and frequency of foundation usage, GB, 2007
• Penetration of blushers and highlighters
  • Figure 61: Penetration and frequency of blushers and highlighters usage, GB, 2007
• Penetration of lipstick/lipgloss
  • Figure 62: Penetration and frequency of lipstick/lipgloss usage, GB, 2007
• Penetration of eye make-up
  • Figure 63: Penetration and frequency of eye make-up usage, GB, 2007
• Penetration of nail varnish
  • Figure 64: Penetration and frequency of nail varnish usage, GB, 2007
• Appendix: Men and Make-up
  • Figure 65: Men' s attitudes towards make-up, by age, July 2008
• Appendix: Reasons to Wear Make-up
  • Figure 66: Reasons to wear make-up, by demographic sub-group, February 2008