Gas Stations - US - September 2008

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Key points
• Gas prices alter the market dynamic
• In-store activity needs to increase
• Foodservice the "next big thing"
• Beyond foodservice
• Convenience still at the core
• Special features can make a difference
• Advertising an essential effort
• Branding can present a pitfall
• Key demographics
• Families with children and large households
• Younger respondents are also making more trips to gas stations
• Hispanics deserve special attention
• Market Size and Forecast
• Key points
• The joy ride is over
• Yet retailers continue to battle for customers
  • Figure 2: U.S. sales at gas stations, 2003-13
  • Figure 3: U.S. sales at convenience stores, 2001-12
• Segmentation
• Key points
• Gas ultimately is not the profit leader
• In-store holds challenging potential
  • Figure 4: U.S. sales at gas stations with convenience stores, 2001-12
  • Figure 5: U.S. sales at other gas stations, 2001-12
  • Figure 6: U.S. sales at gas stations, by segment, 2006 and 2008
  • Figure 7: U.S. Motor fuel sales at convenience stores, 2002-12
  • Figure 8: In-store sales at convenience stores, 2001-12
  • Figure 9: U.S. sales at convenience store, by segment, 2005 and 2007
• Decision Making Drivers
• Key points
• As gas prices hit all time highs...
  • Figure 10: Average annual crude oil pricing, 2002-06
  • Figure 11: Average gas price, third week of July, 2004-08
• ...people drive (and spend) less and hunt for bargains
• Desperate consumers shop around
• The many-headed hydra of cash versus credit
• What' s bringing them in-store -- Foodservice highlights
  • Figure 12: Growth of foodservice in c-stores, 2004-07
• Prepared food
• Hot dispensed beverages
• What' s bringing them in-store -- merchandise highlights
  • Figure 13: Growth of merchandise in c-stores, 2004-07
• Tobacco
• Packaged beverages
• Beer/malt beverages
• Brand Qualities
• Key points
• Perception of oil companies getting richer
• Marathon Oil Corp.
• BP
• Innovation and Innovators
• Key points
• Offering "win-win" payment alternatives
• "Green" gas stations
• Beyond the traditional format
• Offering alternative fuels
• Ethanol
• Biodiesel
• Fuel Cell Vehicles
• Advertising and Promotion
• Key points
• Foodservice bargains
• "Pumpvertising"
• Our gas is better than their gas
• Campaign spotlight -- Passionate Experts
  • Figure 14: Shell television ad, 2007
• Television ads
  • Figure 15: am/pm television ad, 2007
  • Figure 16: am/pm television ad, 2007
  • Figure 17: Citgo television ad, 2007
  • Figure 18: Marathon television ad, 2007
  • Figure 19: Speedway television ad, 2007
  • Figure 20: Speedway television ad, 2007
  • Figure 21: Speedway television ad, 2007
  • Figure 22: Speedway television ad, 2007
  • Figure 23: Speedway television ad, 2007
  • Figure 24: Valero television ad, 2007
  • Figure 25: Valero television ad, 2007
• Key Demographics
• Key points
• Children and larger households drive trips
  • Figure 26: U.S. population projections of kids, by age, 2003-13
  • Figure 27: Number of married and single U.S. households with children, by age, income and race/ethnicity, 2005
• Hispanics have more kids and prefer a more intimate shopping experience
  • Figure 28: U.S. population, by race and Hispanic origin, 2003-13
  • Figure 29: U.S. buying power, by ethnicity, 1990-2011
• Frequency of Gas Station Visits
  • Figure 30: Frequency of gas station visits, presence of children in household, July 2008
  • Figure 31: Frequency of gas station visits, by number of people in household, July 2008
  • Figure 32: Changes in number of gas station visits, by age, July 2008
  • Figure 33: Changes in number of gas station visits, by presence of children, July 2008
  • Figure 34: Impact on driving due to high gas prices, by age, July 2008
  • Figure 35: Impact on driving due to high gas prices, by presence of children, July 2008
• Average Expenditure
  • Figure 36: Average spent per week at gas stations, by presence of children, July 2008
  • Figure 37: Average spent per week at gas stations, by number of people in household, July 2008
• Items Purchased
  • Figure 38: Items purchased at gas stations, by age, July 2008
  • Figure 39: Items purchased at gas stations, by presence of children, July 2008
• Types of Food/Drink Purchased
  • Figure 40: Food/drink purchased at gas stations, by age, July 2008
  • Figure 41: Food/drink purchased at gas stations, by region, July 2008
• Attitudes About Gas Stations/Reasons For Not Purchasing
  • Figure 42: Attitudes about gas stations, by age, July 2008
  • Figure 43: Attitudes about gas stations, by number of people in household, July 2008
  • Figure 44: Reasons for not buying things other than gas, by age, July 2008
  • Figure 45: Reasons for not buying things other than gas, by presence of children, July 2008
• Race and Ethnicity
• Frequency of gas station visits
  • Figure 46: Frequency of gas station visits, by race/Hispanic origin, July 2008
  • Figure 47: Changes in number of gas station visits, by race/Hispanic origin, July 2008
  • Figure 48: Impact on driving due to high gas prices, by race/Hispanic origin, July 2008
• Average expenditure
  • Figure 49: Average spent per week at gas stations, by race/Hispanic origin, July 2008
• Items purchased
  • Figure 50: Items purchased at gas stations, by race/ethnicity, July 2008
• Types of food/drink purchased
  • Figure 51: Food/drink purchased at gas stations, by race/Hispanic origin, July 2008
• Attitudes about gas stations/reasons for not purchasing
  • Figure 52: Attitudes about gas stations, by race/Hispanic origin, July 2008
  • Figure 53: Reasons for not buying things other than gas, by race/Hispanic origin, July 2008
• Deeper Analysis--Infrequent Fillers, Gas Gateways and Loyal Denizens
• Insights
• Infrequent Fillers
• Gas Gateways
• Loyal Denizens
• Cluster 1: Infrequent Fillers
• Cluster 2: Gas Gateways
• Cluster 3: Loyal Denizens
  • Figure 54: Gas station visitor clusters, Month 2008
  • Figure 55: On average, how often do you visit gas stations? by gas station visitor clusters, Month 2008
  • Figure 56: Compared to one year ago, do you...? by gas station visitor clusters, Month 2008
  • Figure 57: On average, how much do you spend per week shopping at gas stations (including gas)? by gas station visitor clusters, Month 2008
  • Figure 58: Which of the following items do you buy at gas stations? by gas station visitor clusters, Month 2008
  • Figure 59: Do you agree or disagree with the following statements? by gas station visitor clusters, Month 2008
  • Figure 60: Thinking of higher gas prices, please tell us whether you agree or disagree with the following statements by gas station visitor clusters, Month 2008
  • Figure 61: Gas station visitor clusters by gender, Month 2008
  • Figure 62: Gas station visitor clusters by age group, Month 2008
  • Figure 63: Gas station visitor clusters by income group, Month 2008
  • Figure 64: Gas station visitor clusters by race, Month 2008
  • Figure 65: Gas station visitor clusters by Hispanic origin, Month 2008
• Methodology
• Appendix: Frequency of Gas Station Visits
  • Figure 73: Frequency of gas station visits, by gender, July 2008
  • Figure 74: Frequency of gas station visits, by age, July 2008
  • Figure 75: Frequency of gas station visits, by household income, July 2008
  • Figure 76: Frequency of gas station visits, by region, July 2008
  • Figure 77: Changes in number of gas station visits, by household income, July 2008
  • Figure 78: Changes in number of gas station visits, by region, July 2008
  • Figure 79: Changes in number of gas station visits, by number of people in household, July 2008
  • Figure 80: Impact on driving due to high gas prices, by gender, July 2008
• Appendix: Average Expenditure
  • Figure 81: Average spent per week at gas stations, by gender, July 2008
  • Figure 82: Average spent per week at gas stations, by age, July 2008
  • Figure 83: Average spent per week at gas stations, by household income, July 2008
• Appendix: Items Purchased
  • Figure 84: Items purchased at gas stations, by gender, July 2008
  • Figure 85: Items purchased at gas stations, by income, July 2008
  • Figure 86: Items purchased at gas stations, by region, July 2008
  • Figure 87: Items purchased at gas stations, by number of people in the household, July 2008
• Appendix: Types of Food/Drink Purchased
  • Figure 88: Food/drink purchased at gas stations, by gender, July 2008
  • Figure 89: Food/drink purchased at gas stations, by household income, July 2008
  • Figure 90: Food/drink purchased at gas stations, by presence of children, July 2008
  • Figure 91: Food/drink purchased at gas stations, by number of people in household, July 2008
• Appendix: Attitudes About Gas Stations/Reasons For Not Purchasing
  • Figure 92: Attitudes about gas stations, by gender, July 2008
  • Figure 93: Attitudes about gas stations, by household income, July 2008
  • Figure 94: Attitudes about gas stations, by presence of children, July 2008
  • Figure 95: Reasons for not buying things other than gas, by household income, July 2008
  • Figure 96: Reasons for not buying things other than gas, by region, July 2008
• Appendix: Trade Associations