Abstract
This report addresses the strengths and weaknesses of the soup market in the U.S. and includes an analysis of ready-to-serve, condensed, dry, and refrigerated/fresh soups. Mintel aims to help stakeholders in the soup industry make informed decisions in the areas of new product development, consumer targeting, product positioning and retail merchandising. The issues addressed in this report:
- Why have some new products succeeded, and why have some failed
- Which market leaders are outperforming the others to address health concerns
- What are the fastest growing segments and represent the greatest opportunity
- How does geography impact the preference of soup flavor
- Which ethnic group has been underserved by today' s soup choices
- How are new technologies in packaging impacting the soup market
- How do soup companies further their brand message in advertising
- Which soup brands fully embody a healthy diet
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