Abstract
Green is certainly the new black when it comes to the leading garden products retailers. There may appear to be natural synergies between gardening and the environmental movement, but for consumers this has to be delivered in a credible manner. In a sense the consumer is making their own moves here with a rising interest in growing vegetables and environmental tasks such as recycling.
However, retailing garden products is about much more than this, and retailers in this sector are also embracing the concept of outdoor life. But this wider concept allows more non-specialist retailers to take a share of the market and the battle to retain a sense of purpose as a specialist retailer is definitely on.
Key themes of the report:
- How are garden centres offsetting the effects of the weather by entering a wider variety of new product areas?
- Scope for further developing the strong relationship between gardens and food in garden centres.
- Whether consolidation and the backing of the two leading chains - Wyevale and Dobbies - by Baugur and Tesco - is going to change the local nature of the sector.
- How far can the internet grow its presence in a market that is very much about the shopping experience?
- Likely impact of the economic downturn on the buying of products for the garden.
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