Abstract
The cell phone is the technology product of the 21st century. Phones that provide the ability to fully utilize the Internet are becoming more widely available, shifting the focus of development away from voice and toward data services. It is also clear that the cell phone will increasingly compete with the digital camera, MP3, GPS, and PDA segments of the consumer electronics market.
More specifically, this report addresses the following questions:
- What is the current level of penetration and what segments under- and over-index on usage
- What is the current size of the cellular handset market and what types of devices will drive growth
- What recent innovations and trends are shaping current demand and the markets of the future
- What features and decision-making criteria have the greatest impact on the probability that a consumer will select a certain model of cellular phone
- How are companies marketing cellular devices and what approaches are likely to become more important
- What segments provide the greatest sales opportunities for cellular handset manufacturers
- Are manufacturers positioned to help grow sales of "unlocked" phones
- The continuing shift toward smart phones, and how growth in this segment is about to cause substantial changes to the market as consumers focus on interface and functionality in addition to product design
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