Report: Nightwear - UK - September 2008 TOC

Issues in the MarketMain themes
Definition
Market in Brief
Mature, but still growing
High penetration
Retailer dominance
Stretch
Cost cutting
Pure indulgence
Talking in your sleep
Not made in UK
Material girl
Comfort over colour
It' s a gift
Out with the old
A social occasion
Missed opportunities
Fashion focus
The future
Internal Market Environment
Key points
Declining prices limit growth
No longer home-grown
Sleeping in luxury
Seeing green
Sleep soundly
As seen in pyjamas
Socialising ' without' people
Sleep-overs
- Figure 1: Sleep-over at friend' s house, in the past seven days, Autumn 2007
Sleep-overs are financial targets
Glamorous camping =' glamping'
- Figure 2: Percentage of adults who go camping, regularly or occassionally, 2003-07
The big sleep
Junk sleep
Siesta time
Broader Market Environment
Key points
Consumer expenditure remains strong
- Figure 3: PDI and consumer expenditure trends, 2003-13
Consumers are cautious but still spending
The cost of keeping warm
- Figure 4: Trends in the age structure of the UK population, by gender, 2003-13
Coming of age
Competitive Context
Key points
Men often wear nothing in bed
Lovely in lingerie
- Figure 5: Retail sales of womens bras and pants, UK, by value, at current and 2003 prices, 2003-08
A complete story
Boxers for bed
- Figure 6: Forecast, retail sales, men' s underpants, by value and volume, 2003-08
Make it leisurely
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Value and Forecast
Key points
Steady growth
- Figure 7: Retail sales of nightwear, at current and 2003 prices, 2003-08
- Figure 8: Retail sales of nightwear, at current prices, 2003-08
Women have a bigger choice
- Figure 9: Retail sales of women' s nightwear, 2003-08
Women rule
- Figure 10: UK retail sales of men' s nightwear, 2003-08
Flat growth for men' s market
Forecast
- Figure 11: Sales of womens and mens nightwear, 2003-13
- Figure 12: Forecast of Total UK retail sales of nightwear, at current and constant prices, 2008-13
Ageing population bodes well
- Figure 13: Forecast, women' s retail sales of nightwear, at current and constant 2008 prices, 2003-13
- Figure 14: Forecast of men' s retail sales of nightwear, at current and constant 2008 prices, 2003-13
Factors used in the forecast
Market Share
Key points
Own label owns the market
- Figure 15: Brand shares in the UK retail nightwear market, by value, 2005 and 2007
M&S makes its mark
La Senza sensation
Designers at Debenhams
- Figure 16: In -house nightwear ranges, Debenhams, 2008
A faithful following
Cyberjammies have arrived
The future
Segment Performance
Key points
- Figure 17: Retail value sales, women' s nightwear, by type, 2004-08
Limited colour palette
Pyjama party
- Figure 18: Retail value sales, women' s pyjamas, 2003-08
Outerwear-as-loungewear
Characters are out of favour
Boring or boudoir
- Figure 19: Retail value sales, women' s nightdresses, 2003-08
Warm but stylish too
Dressing gowns
- Figure 20: Retail value sales, women' s dressing gowns, 2003-08
Just a lot of waffle?
Match your gown to your tiles
Family values = more dressing gowns?
- Figure 21: Retail value sales, women' s nightwear, by type, 2004-08
Sleepy sales
Pyjama game
- Figure 22: Retail value sales, men' s pyjamas, 2003-08
How can the market grow?
Companies and Products
Manufacturers and distributors
Costex
Courtaulds Textiles Plc
Wacoal
Maidenform Brands
Intimas
Lepel
Ted Baker
Cebon Apparel
Cyberjammies
Bendon/Elle MacPherson Intimates
Other nightwear brands
Princesse Tam Tam
Pour Moi
Betsey Johnson Intimates
Derek Rose
Own label
Marks & Spencer
Debenhams
La Senza
Primark
Others
Brand Communication and Promotion
Key points
- Figure 23: Main monitored media advertising expenditure on lingerie and Underwear, 2003-07
- Figure 24: Main monitored media advertising expenditure on Nightwear, by media type, 2003-07
Spend it to press
- Figure 25: Main monitored media advertising expenditure on nightwear, by top advertisers, 2003-07
Who is spending
Nightwear for nothing
Girl talk
Celebrity endorsement
Channels to Market
Key points
Mail order and market stalls lose out
- Figure 26: Retail distribution, nightwear, by outlet type, 2003, 2005 and 2007
Market stretched too far?
Growing discounters
Clothing multiples
Supermarkets are soaring
The Consumer -- What They Wear in Bed
Key points
- Figure 27: What they wear in bed, May 2008
His and her PJs
- Figure 28: What they wear in bed, by gender, age and socio-economic group, May 2008
Ladies of the nightdress
Shorts and vests
Mix and match
Everything but nightwear
The Consumer -- What They are Looking for in Nightwear
Key points
- Figure 29: What they are looking for in nightwear, May 2008
Comfort is critical
Any colour
- Figure 30: What they are looking for in nightwear, by gender, age and socio-economic group, May 2008
Multi-function
Clean linen
Women like it hot
Appendix
Abbreviations
Advertising data
Appendix: What They Wear in Bed
- Figure 34: What they wear in bed, May 2008
- Figure 35: What they wear in bed, by Mintel' s special groups, region, ACORN groups, technology users, daiily newspapers, commercial TV viewing and supermarket used, May 2008
Appendix: What They are Looking for in Nightwear
- Figure 36: What they are looking for in nightwear, by Mintel' s special groups, region, ACORN groups, technology users, daiily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 37: What they are looking for in nightwear, by Mintel' s special groups, region, ACORN groups, technology users, daiily newspapers, commercial TV viewing and supermarket used, May 2008
- Figure 38: What they are looking for in nightwear, by Mintel' s special groups, region, ACORN groups, technology users, daiily newspapers, commercial TV viewing and supermarket used, May 2008

Nightwear - UK - September 2008

Table of Contents