Table of Contents
- Issues in the MarketMain themes
- Definition
- Market in Brief
- Mature, but still growing
- High penetration
- Retailer dominance
- Stretch
- Cost cutting
- Pure indulgence
- Talking in your sleep
- Not made in UK
- Material girl
- Comfort over colour
- It' s a gift
- Out with the old
- A social occasion
- Missed opportunities
- Fashion focus
- The future
- Internal Market Environment
- Key points
- Declining prices limit growth
- No longer home-grown
- Sleeping in luxury
- Seeing green
- Sleep soundly
- As seen in pyjamas
- Socialising ' without' people
- Sleep-overs
- Figure 1: Sleep-over at friend' s house, in the past seven days, Autumn
2007
- Sleep-overs are financial targets
- Glamorous camping =' glamping'
- Figure 2: Percentage of adults who go camping, regularly or
occassionally, 2003-07
- The big sleep
- Junk sleep
- Siesta time
- Broader Market Environment
- Key points
- Consumer expenditure remains strong
- Figure 3: PDI and consumer expenditure trends, 2003-13
- Consumers are cautious but still spending
- The cost of keeping warm
- Figure 4: Trends in the age structure of the UK population, by gender,
2003-13
- Coming of age
- Competitive Context
- Key points
- Men often wear nothing in bed
- Lovely in lingerie
- Figure 5: Retail sales of womens bras and pants, UK, by value, at
current and 2003 prices, 2003-08
- A complete story
- Boxers for bed
- Figure 6: Forecast, retail sales, men' s underpants, by value and volume,
2003-08
- Make it leisurely
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Steady growth
- Figure 7: Retail sales of nightwear, at current and 2003 prices, 2003-08
- Figure 8: Retail sales of nightwear, at current prices, 2003-08
- Women have a bigger choice
- Figure 9: Retail sales of women' s nightwear, 2003-08
- Women rule
- Figure 10: UK retail sales of men' s nightwear, 2003-08
- Flat growth for men' s market
- Forecast
- Figure 11: Sales of womens and mens nightwear, 2003-13
- Figure 12: Forecast of Total UK retail sales of nightwear, at current
and constant prices, 2008-13
- Ageing population bodes well
- Figure 13: Forecast, women' s retail sales of nightwear, at current and
constant 2008 prices, 2003-13
- Figure 14: Forecast of men' s retail sales of nightwear, at current and
constant 2008 prices, 2003-13
- Factors used in the forecast
- Market Share
- Key points
- Own label owns the market
- Figure 15: Brand shares in the UK retail nightwear market, by value,
2005 and 2007
- M&S makes its mark
- La Senza sensation
- Designers at Debenhams
- Figure 16: In -house nightwear ranges, Debenhams, 2008
- A faithful following
- Cyberjammies have arrived
- The future
- Segment Performance
- Key points
- Figure 17: Retail value sales, women' s nightwear, by type, 2004-08
- Limited colour palette
- Pyjama party
- Figure 18: Retail value sales, women' s pyjamas, 2003-08
- Outerwear-as-loungewear
- Characters are out of favour
- Boring or boudoir
- Figure 19: Retail value sales, women' s nightdresses, 2003-08
- Warm but stylish too
- Dressing gowns
- Figure 20: Retail value sales, women' s dressing gowns, 2003-08
- Just a lot of waffle?
- Match your gown to your tiles
- Family values = more dressing gowns?
- Figure 21: Retail value sales, women' s nightwear, by type, 2004-08
- Sleepy sales
- Pyjama game
- Figure 22: Retail value sales, men' s pyjamas, 2003-08
- How can the market grow?
- Companies and Products
- Manufacturers and distributors
- Costex
- Courtaulds Textiles Plc
- Wacoal
- Maidenform Brands
- Intimas
- Lepel
- Ted Baker
- Cebon Apparel
- Cyberjammies
- Bendon/Elle MacPherson Intimates
- Other nightwear brands
- Princesse Tam Tam
- Pour Moi
- Betsey Johnson Intimates
- Derek Rose
- Own label
- Marks & Spencer
- Debenhams
- La Senza
- Primark
- Others
- Brand Communication and Promotion
- Key points
- Figure 23: Main monitored media advertising expenditure on lingerie and
Underwear, 2003-07
- Figure 24: Main monitored media advertising expenditure on Nightwear, by
media type, 2003-07
- Spend it to press
- Figure 25: Main monitored media advertising expenditure on nightwear, by
top advertisers, 2003-07
- Who is spending
- Nightwear for nothing
- Girl talk
- Celebrity endorsement
- Channels to Market
- Key points
- Mail order and market stalls lose out
- Figure 26: Retail distribution, nightwear, by outlet type, 2003, 2005
and 2007
- Market stretched too far?
- Growing discounters
- Clothing multiples
- Supermarkets are soaring
- The Consumer -- What They Wear in Bed
- Key points
- Figure 27: What they wear in bed, May 2008
- His and her PJs
- Figure 28: What they wear in bed, by gender, age and socio-economic
group, May 2008
- Ladies of the nightdress
- Shorts and vests
- Mix and match
- Everything but nightwear
- The Consumer -- What They are Looking for in Nightwear
- Key points
- Figure 29: What they are looking for in nightwear, May 2008
- Comfort is critical
- Any colour
- Figure 30: What they are looking for in nightwear, by gender, age and
socio-economic group, May 2008
- Multi-function
- Clean linen
- Women like it hot
- Appendix
- Abbreviations
- Advertising data
- Appendix: What They Wear in Bed
- Figure 34: What they wear in bed, May 2008
- Figure 35: What they wear in bed, by Mintel' s special groups, region,
ACORN groups, technology users, daiily newspapers, commercial TV viewing and
supermarket used, May 2008
- Appendix: What They are Looking for in Nightwear
- Figure 36: What they are looking for in nightwear, by Mintel' s special
groups, region, ACORN groups, technology users, daiily newspapers,
commercial TV viewing and supermarket used, May 2008
- Figure 37: What they are looking for in nightwear, by Mintel' s special
groups, region, ACORN groups, technology users, daiily newspapers,
commercial TV viewing and supermarket used, May 2008
- Figure 38: What they are looking for in nightwear, by Mintel' s special
groups, region, ACORN groups, technology users, daiily newspapers,
commercial TV viewing and supermarket used, May 2008
|
Related Report
|
View Cart
