Table of Contents
- Issues in the MarketKey themes
- Terminology
- Market in Brief
- Value outstrips volume
- Sustainability becomes more complex
- Convincing consumers
- The future
- Internal Market Environment
- Key points
- The health boom
- Figure 1: Agreement with selected lifestyle statements, 2003-07
- Capitalise on Omega-3 Communication
- Controversy of the 2-a-week message
- The return of the home cook
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Ready to cook, like never before
- Sustainability
- Figure 3: Sustainable policies in the food retailers, 2008
- Quota requirements
- Responsibility
- Figure 4: Existing sustainable policies in the fish industry, 2008
- Price increases
- Figure 5: Consumer price index on selected food catgeories, 2006-08*
- Welfare
- Broader Market Environment
- Key points
- Economic impact
- Figure 6: Price comparison on selected lines between chilled and frozen
sector, 2008
- Population dynamics
- Figure 7: Implications of changing demographics of the UK population for
the fish and seafood market, 2008
- UK fish consumption
- Figure 8: Annual consumption of fish, by country
- Competitive Context
- Key points
- Competing with other protein markets
- Figure 9: UK retail sales of competitive markets, 2003-08
- Ethical purchasing is simpler in the poultry market.
- Consumers rediscover the benefits of frozen food
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- A great haul
- Figure 11: UK retail sales fish and shellfish, by value and volume,
2003-08
- Figure 12: UK retail price/kg, 2003-08
- A wider net
- Sustainability does not mean higher price
- Future trends
- Forecast
- Healthy but slower growth
- Figure 13: Forecast of UK retail sales of fish and shellfish, by volume
and value, 2003-13
- Demographic changes to promote growth
- Slower growth predicted
- Market Size -- The Fish and Shellfish Balance
- Key points
- Perfectly balanced
- Figure 14: UK retail sales of fish and seafood, by type, volume and
value, 2003-07
- The shellfish effect
- A farmed future
- Market Segmentation
- Key points
- Total fish and shellfish sales
- Figure 15: UK retail sales of fish and shellfish, by type, value and
volume, 2003-07
- The gap is closing
- Canned -- A new age
- Frozen resurgence
- Top species
- Figure 16: UK retail sales of chilled natural fish and shellfish, by
species and value, 2003-07
- Figure 17: UK retail sales of frozen, chilled and canned shellfish, by
value and volume, 2003-07
- Shellfish appeal
- Market Share
- Key points
- Imports vs exports -- the balance of trade
- Figure 18: Imports and exports for the UK fishing industry fish and
seafood, 1999-2006
- Figure 19: Estimated brand shares of frozen fish and fish-based ready
meals, 2006 and 2007
- Young' s stays ahead of the pack
- Birds Eye is stable
- Own-label continues to grow
- Brands vs own-label
- Figure 20: Estimated brand shares of frozen seafood, 2007
- Companies and Products
- Key points
- Branded suppliers
- Birds Eye
- Young' s Seafood
- Others
- Lyons Seafood
- The Big Prawn Company
- Own-label suppliers
- Coldwater UK
- Cumbrian Seafoods
- The Seafood Company
- Simpson' s Seafood
- Trade bodies
- Marine Conservation Society
- Marine Stewardship Council
- Seafish
- Brand Communication and Promotion
- Key points
- Big spender
- Figure 31: Main monitored advertising, by fresh, frozen and canned fish,
2004-08*
- Morrisons supports fish
- Figure 32: Main advertisers on fresh and frozen fish, 2004-08*
- Figure 33: Main advertisers on canned fish, 2004-08*
- Canned is a TV game
- Figure 34: Main monitored advertising on canned fish, by media type,
2004-08*
- Fresh and Frozen, TV wins again
- Figure 35: Main monitored advertising on fresh and frozen fish, by media
type, 2004-08*
- Below the line
- Channels to Market
- Key points
- Multiples dominate
- Figure 36: UK retail value sales of fish, by type of outlet, 2003-07
- The retailer mix
- Figure 37: Estimated retail value shares of fish and shellfish, 2008
- Figure 38: Estimated retail value shares of fish and shellfish, by type
of storage, 2008
- Frozen vs Chilled
- Fishmongers hold
- Discounters find their niche
- The Consumer -- Fish Consumption Habits
- Key points
- Fishmongers still appeal
- Figure 39: How often adults shop in fishmongers, 2008
- Figure 40: People who ever use fishmongers, by age group and
socio-economic group, 2007
- A regular wealthy and retired clientele
- How to appeal younger?
- Processed fish usage
- Figure 41: Usage of frozen fish fingers and other frozen fish products
in the last 12 months, 2005-07
- Fish fingers forever
- A frozen revolution
- Figure 42: Non-users of other frozen fish products in the last 12
months, 2008
- The Consumer -- Frequency of Consumption
- Key points
- Twice a week
- Figure 43: Frequency of fish bought and consumed at home in the last
three months, April 2008
- A wealth divide
- Figure 44: Frequency of fish bought and consumed at home in the last
three months, by age group and socio-economic group, April 2008
- The problem zone
- Figure 45: Frequency of fish bought and consumed at home in the last
three months, by age group and socio-economic group, April 2008
- The protein debate
- Figure 46: Average number of days between eating red meat, poultry and
fish/seafood at home, april 2008
- Appendix
- Abbreviations
- Appendix: Broader Market Environment
- Figure 51: PDI and consumer expenditure, at current and constant prices,
2003-13
- Figure 52: Trends and projections in UK household size, 2003-13
- Figure 53: Trends and projections in UK population, by age group, 2003-13
- Figure 54: Trends and projections in UK population, by socio-economic
group, 2003-13
- Appendix: Segment Performance
- Figure 58: UK retail sales of frozen fish by type, by value, 2003-07
- Figure 59: UK retail sales of chilled smoked fish, by species and value,
2003-07
- Appendix: The Consumer -- Fish Habits
- Figure 60: How often adults shop at fishmongers, by demographics, 2007
- Figure 61: Usage of frozen fish fingers in the last 12 months by
demographics, 2008
- Figure 62: Usage of other frozen fish products in the last 12 months by
demographics, 2008
- Appendix: The Consumer -- Frequency of Consumption
- Figure 63: Frequency of fish bought and consumed at home in the last 3
months, April 2008
- Figure 64: Average number of days between eating red meat, poultry and
fish/seafood at home, by demographics, 2008
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