Abstract
Locally sourced food and drink represents a buoyant, steadily growing food category, valued at £4.8 billion in 2008, driven by greater interest in provenance, ethical issues and food miles.
Farm shops are currently the fastest growing retail channel but supermarkets are increasingly going ' local' , led by Waitrose' s innovative new shop format.
Key report themes:
- The lack of a uniform definition for locally sourced foods.
- The extensive use of locally sourced as a marketing tool to drive sales.
- The impact of the credit crunch on premium shopping habits, ethical purchasing behaviour.
- The growing success of farm shops with new openings regularly across Britain.
- The likely barriers which could limit the widespread uptake of locally sourced foods.
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