Abstract
The market for multi-leisure developments has seen relatively slow growth in recent years compared to the halcyon days of the mid- to late 1990s, when many of the largest developments around today were opened.
This is partly due to tighter planning regulations, which have limited the extent of out- and edge-of-town development and pushed schemes back towards city/town and edge-of-centre locations. However, there is also the issue of suitable/available sites, while, more recently, the turmoil in the financial markets will have made funding such major projects from borrowing considerably more difficult and expensive.
This report considers the market for multi-leisure developments and how past and current trends can provide pointers as to how it will evolve in the future. It also provides a consumer viewpoint relating to the facilities they would like to see in such a development, as well as insight into what they think about different aspects of multi-leisure. Mintel last reported on this subject in Multi-Leisure Parks - UK, Leisure Intelligence, September 2006.
Main issues:
- Is the market for multi-leisure in the UK approaching saturation?
- How important is cinema as a traditional anchor tenant?
- How can developers conform to stricter planning regulations but include the leisure facilities consumers want?
- What types of facilities are most popular?
- Which groups of consumers are the core visitors to multi-leisure developments?
- Which groups of non-visitors could potentially be targeted and encouraged to visit more?
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