Abstract
A key question that this report addresses is whether there is anything the on-trade can do to reverse the trend towards less frequent on-trade drinking that has occurred over the last few years.
There has been a slight decline in overall alcohol consumption, despite the media coverage of issues such as binge drinking, which imply that consumption is higher than it actually is.
Difficult environmental factors, such as the increased costs of alcohol combined with the economic slowdown, the smoking ban, and changes in consumer demands present a challenge, particularly for on-trade establishments.
Key report themes:
- The decline in overall alcohol consumption and the main sufferers
- Changing drinking habits and behaviours affects both on-trade and off-trade
- The impact of the smoking ban
- The impact of changing lifestyles and food culture
- What can the industry do in order to increase volume sales
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