Table of Contents
- Issues in the Market
- Key points
- Key themes
- Definitions
- Abbreviations
- Market in Brief
- A buoyant market hamstrung by inflation
- Personal Disposable Income growth slows
- Anthropomorphism and premium behind market buoyancy
- Accessories sector leads innovation
- Healthcare sector presents greatest potential
- Looking into the future
- Internal Market Environment
- Key points
- Pet ownership
- Dog ownership on the increase
- Figure 1: Household pet ownership, 2006 & 2008
- Expenditure on veterinary services on the decline
- Figure 2: Proportional spend on pets, 2005/06 vs. 2007
- Could online drug sales be a threat?
- Obesity crisis
- Broader Market Environment
- Key points
- PDI growth slows
- Figure 3: Annual percentage change in PDI and consumer expenditure,
1998-2013
- Premiumisation survives rampant inflation
- Household size adversely affects pet ownership
- Figure 4: UK household sizes, 2003-13
- Companionship drives pet ownership
- Pets may dwindle as families dwindle
- Figure 5: Changes in family lifestage, 2003-13
- Competitive Context
- Key points
- What pet owners need to consider
- Pet food grows due to premiumisation
- Figure 6: UK sales of dog and cat food, volume and value, 2002-07
- Pet insurance races ahead
- Figure 7: Estimated value of the pet insurance market, by gross written
premium, 2000-12
- One in four insure
- Figure 8: Forecast of the value of the pet insurance market, by GWP,
2002-12
- Vet costs soar
- Charity donations under fire
- Figure 9: A selection of leading charities active in main sectors, by
voluntary income, 2004/05 and 2005/06
- Importance of pet spend
- Figure 10: Changing shares of main categories of spend, at current
prices, 1997-2007
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Market grows
- Figure 12: UK retail sales of pet accessories and healthcare, 2003-08
- Growing market despite pressure on PDI
- Trading up plays on guilt factor
- The future of the market
- Market value to remain static
- Figure 13: Forecasted current value of the pet accessories and
healthcare market, 2008-13
- Figure 14: Forecasted real value of the pet accessories and healthcare
market, 2008-13
- Long-term trend increase in healthcare market share
- Figure 15: Market share of pet accessories and healthcare in real value,
2003-13
- Factors used in the forecast
- Segment Performance
- Key points
- Healthcare drives market growth
- Figure 16: UK retail sales of pet accessories and healthcare, by broad
sector, 2003-08
- Healthcare grows more quickly
- Parasite control a driving force in healthcare
- Accessories still have a greater share
- Figure 17: UK retail value sales of pet accessories, 2003-08
- Growth in toys hindered by low prices
- Figure 18: UK retail sales of pet accessories, by sector, by value,
2003-08
- House trends promote bedding sales
- Trends in dog leads and collars
- Anthropomorphism promotes grooming sales
- Toy growth treads water
- Figure 19: UK retail value sales of pet toys, by year, 2003-08
- Cat litters
- Figure 20: UK retail value sales of cat litter, by year, 2003-08
- Figure 21: UK retail sales of cat litter, by sector, by value, 2003-08
- Healthcare is Healthy
- Figure 22: UK retail value sales of pet healthcare, 2003-08
- Self diagnosis transferred to pets
- Figure 23: UK retail sales of pet healthcare, by sector, by value,
2003-08
- Leading manufacturers add value
- Market Share
- Key points
- Summary of companies and their brands
- Fragmented market
- Mars leads on cat litter
- One third of flea treatments is Frontline
- Vitamins, minerals and supplements (VMS)
- Companies and Products
- Key points
- Ancol Pet Products
- Armitage Pet Products Ltd
- Beaphar
- Bayer
- Bob Martin
- Bob Martin (formerly Shaws)
- Ferplast
- Johnsons Veterinary Products Ltd
- Masterfoods (Mars)
- Merial
- Petlife Ventures (formerly Hi- Craft)
- Rolf C Hagen
- Rosewood Pet Products
- Others in the news
- Pet products
- 8 in 1
- LBPP
- Brand Communication and Promotion
- Key points
- Figure 24: Main monitored media advertising spend on pet accessories and
healthcare, 2004-08*
- Pet accessories
- Figure 25: Advertising expenditure on pet accessories, 2004-08
- Mars dwarfs every other player
- Figure 26: Main monitored media advertising spend on pet accessories, by
advertiser, 2004-08
- How is target audience reached
- Figure 27: Media advertising spend by channel, by advertiser, 2004-08
- Healthcare
- Figure 28: Media advertising expenditure on pet healthcare products,
2004-08
- Advertising strategy
- Fragmented market in pet accessories
- Continuous advertising maintains share of pet healthcare
- Channels to Market
- Key points
- Where are accessories bought?
- Figure 29: UK retail sales of pet accessories (excluding cat litter), by
value, by channel, 2003-08
- Pet shops dominate
- Online shopping offers wider choice at low prices
- Other developments
- Where is cat litter bought?
- Figure 30: UK retail sales of cat litter, by type of outlet, by value,
2003-08
- Figure 31: UK retail sales of pet healthcare, by type of outlet, by
value, 2003-08
- De-regulation affects channel share
- Pet Ownership
- Key points
- Figure 32: Household pet ownership, November 2007
- Older generation still has time for pets
- Figure 33: Netted pet ownership, November 2007
- Figure 34: Repertoire of ownership of different pets within households,
November 2007
- Raining cats and dogs
- Figure 35: Repertoire of pet ownership by type of pet owned, November
2007
- Pet Accessories Bought
- Key points
- What is bought by pet owners?
- Figure 36: Pet Accessories bought in the past 12 months, November 2007
- Toys the most popular on the shopping list
- Parasite and worming solutions
- Cat litters
- Personal pet care and pet health
- Caring for pets
- Figure 37: Attitudes towards looking after/taking care of cat(s) and/or
dog(s) in general, November 2007
- Pet sitting in increased demand
- Figure 38: Pet ownership and attitudes towards looking after/taking care
of cat(s) and/or dog(s) in general November 2007
- Pets integral to the family
- Figure 39: Attitudes towards cat(s) and/or dog(s), November 2007
- Women embrace pets as a family member most
- Dogs less self sufficient
- Figure 40: Pet ownership and attitudes towards cat(s) and/or dog(s),
November 2007
- Appendix
- Consumer research
- ACORN
- Advertising data
- Appendix: Internal Market Environment -- Detailed Demographics
- Figure 42: Household pet ownership, by gender, age, socio-economic
group, marital status, lifestage, age of own children in household, special
group, working status, gross annual household income, household tenure, TV
region, ACORN group, technology users, internet usage, daily newspapers,
commercial TV viewing, TV received, supermarket used, household size, car
usage, detailed lifestage, age/socio-economic group and age finished
full-time education, November 2007
- Figure 43: Household pet ownership, by gender, age, socio-economic
group, marital status, lifestage, age of own children in household, special
group, working status, gross annual household income, household tenure, TV
region, ACORN group, technology users, internet usage, daily newspapers,
commercial TV viewing, TV received, supermarket used, household size, car
usage, detailed lifestage, age/socio-economic group and age finished
full-time education, November 2007
- Appendix: Broader Market Environment
- Figure 44: UK household sizes, 2006-13
- Appendix: Pet Ownership -- Detailed Demographics
- Figure 45: Household pet ownership, by gender, age, socio-economic
group, marital status, lifestage, age of own children in household, special
group, working status, gross annual household income, household tenure, TV
region, ACORN group, technology users, internet usage, daily newspapers,
commercial TV viewing, TV received, supermarket used, household size, car
usage, detailed lifestage, age/socio-economic group and age finished
full-time education, November 2007
- Figure 46: Household pet ownership, by gender, age, socio-economic
group, marital status, lifestage, Age of own children in household, special
group, working status, gross annual household income, household tenure, TV
region, ACORN group, technology users, internet usage, daily newspapers,
commercial TV viewing, TV received, supermarket used, household size, car
usage, detailed lifestage, age/socio-economic group and age finished
full-time education, November 2007
- Figure 47: Repertoire of pet ownership by demographics
- Figure 48: Percentage of adults booking UK and overseas holidays, 2002-07
- Appendix: Pet Accessories Bought: Detailed Demographics
- Figure 49: Pet accessories bought in the last 12 months, by gender, age,
socio-economic group, marital status, lifestage, age of own children in
household, special group, working status, gross annual household income,
household tenure, TV region, ACORN group, technology users, internet usage,
daily newspapers, commercial TV viewing, TV received, supermarket used,
household size, car usage, detailed lifestage, age/socio-economic group and
age finished full-time education, November 2007
- Figure 50: Pet accessories bought in the last 12 months, by gender, age,
socio-economic group, marital status, lifestage, age of own children in
household, special group, working status, gross annual household income,
household tenure, TV region, ACORN group, technology users, internet usage,
daily newspapers, commercial TV viewing, TV received, supermarket used,
household size, car usage, detailed lifestage, age/socio-economic group and
age finished full-time education, November 2007
- Figure 51: Pet accessories bought in the last 12 months, by gender, age,
socio-economic group, marital status, lifestage, age of own children in
household, special group, working status, gross annual household income,
household tenure, TV region, ACORN group, technology users, internet usage,
daily newspapers, commercial TV viewing, TV received, supermarket used,
household size, car usage, detailed lifestage, age/socio-economic group and
age finished full-time education, November 2007
- Figure 52: Attitudes towards looking after/taking care of cat(s) and/or
dog(s) in general, by gender, age, socio-economic group, marital status,
lifestage, age of own children in household, special group, working status,
gross annual household income, household tenure, TV region, ACORN group,
technology users, internet usage, daily newspapers, commercial TV viewing,
TV received, supermarket used, household size, car usage, detailed
lifestage, age/socio-economic group and age finished full-time education,
November 2007
- Figure 53: Attitudes towards looking after/taking care of cat(s) and/or
dog(s) in general, by gender, age, socio-economic group, marital status,
lifestage, age of own children in household, special group, working status,
gross annual household income, household tenure, TV region, ACORN group,
technology users, internet usage, daily newspapers, commercial TV viewing,
TV received, supermarket used, household size, car usage, detailed
lifestage, age/socio-economic group and age finished full-time education,
November 2007
- Figure 54: Attitudes towards cat(s) and/or dog(s), by gender, age,
socio-economic group, marital status, lifestage, age of own children in
household, special group, working status, gross annual household income,
household tenure, TV region, ACORN group, technology users, internet usage,
daily newspapers, commercial TV viewing, TV received, supermarket used,
household size, car usage, detailed lifestage, age/socio-economic group and
age finished full-time education, November 2007
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