Cold and Flu Remedies - UK - September 2008

Table of Contents

• Issues in the Market
• Main report themes
• Definition
• Market in Brief
• Sales warm up
• Decongestants unblock the market
• Loyal to the brand
• The future
• Internal Market Environment
• Key points
• The cold and flu facts
• No cure
• Market going cold?
• Flu has flown?
  • Figure 1: Selected minor ailments suffered from in the last 12 months, GB, 2003-07
• OTC going TTFN?
  • Figure 2: Action taken when suffering from flu with a slight temperature, 2004-07
• Snubbing sickness
  • Figure 3: Attitudes towards health, 2003-07
• Sales restrictions
• Broader Market Environment
• Key points
• Premium potential
  • Figure 4: Forecast adult population trends, by socio-economic group, 2003-13
• A greying population
  • Figure 5: Structure of the UK population, by gender and age, 2003-13
• Infancy of the infant market
• Blame it on the weather
  • Figure 6: Mean winter temperature, UK, 2003/04-2007/08
• When it rains, sales soar
  • Figure 7: Summer rainfall, UK, 2003-07
• Deseasonalising the decongestant
• Competitive Context
• Key points
• In context
  • Figure 8: Market value of OTC pharmaceuticals, 2003-07
• Preventative measures
• The flu jab
• Meeting targets
• Vitamins and minerals
  • Figure 9: Vitamin intake, 2003-07
• The science of supplements
• Alternative treatments
• Complementary medicines
• Analgesics
• Cough and throat remedies
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Reaching fever pitch
  • Figure 11: UK retail sales of cold and flu remedies and decongestants, 2003-13
• Driving value through all-in-one...
• ...but some dampening of growth by own-label
• The future lies in fast-acting products
• Forecast
• Factors used in forecast
• Segment Performance
• Key points
• Decongestants in the driving seat
  • Figure 12: UK retail sales of cold and flu remedies and decongestants, by sector, 2003-08
• Cold and flu remedies
• All-in-one relief for colds and flu
  • Figure 13: UK retail sales of cold and flu remedies, 2003-13
• The value of innovation
• Brands need remedy to own-label
• Format choices
  • Figure 14: UK retail sales of cold and flu remedies, by type, 2006-08
• Feeling hot, hot, hot
• Captivated by capsules
• Tablets teeter
• Liquids for little-uns
• Out in the cold
• Decongestants
• Decongestants tackle hayfever
  • Figure 15: UK retail sales of decongestants, 2003-13
• Format choices
  • Figure 16: UK retail sales of decongestants, by type, 2006-08
• A topical issue
• Market Share
• Key points
• Cold and flu remedies
• Lemsip leads the way
  • Figure 17: Manufacturers' brand shares in cold and flu remedies, 2006 and 2008
• The own-label offering
• Decongestants
• Victory for Vicks
  • Figure 18: Manufacturers' brand shares in decongestants, 2006 and 2008
• Companies and Products
• Key points
  • Figure 19: Brand map of the UK cold and flu market, 2008
• Reckitt Benckiser
• Lemsip
• Karvol
• Nurofen
• GlaxoSmithKline
• Beechams
• Night Nurse/Day Nurse
• Breathe Right
• Johnson & Johnson
• Benylin
• Sudafed
• Calpol
• Procter & Gamble
• Vicks
• Novartis
• Otrivin
• Thornton & Ross
• G R Lane Health Products
• Olbas
• Own-label manufacturers
• Brand Communication and Promotion
• Key points
• Speculate to accumulate
  • Figure 33: Main monitored media advertising expenditure on OTC cold and flu remedies and decongestants, 2003-08
• The power of four
  • Figure 34: Main monitored media advertising expenditure on cold and flu remedies*, by advertiser, 2003-07
• Education vs emotion
• Below-the-line activity
• Channels to Market
• Key points
• Grocers match chemists
  • Figure 35: UK retail sales of cold and flu remedies and decongestants, by outlet type, 2006-08
• Megalomultiples
• Reaction and pro-action
• The Consumer -- Usage Frequency and Format
• Key points
• Usage frequency
• Treating the sniffles
  • Figure 36: Usage of cold and flu remedies in the last 12 months, 2003-07
• Don' t stop moving
• Format
• Tablets top the table
  • Figure 37: Format of remedy used to treat cold and flu, February 2008
  • Figure 38: Format of remedy used to treat cold and flu, by demographic profile, February 2008
• The basic tablet
• Powders -- an old favourite
• Lads like capsules
• Lozenges
• Vapour rub -- a family choice
• Down in one
• The Consumer -- What Consumers Are Looking For
• Key points
• Trust in brands
  • Figure 39: Key features looked for when buying cold/flu remedies, February 2008
• The need for speed
• A measure of strength
• All for one
• The format factor
• Under the influence?
• Appendix
• Advertising data
• Abbreviations
• Appendix -- Internal Market Environment
  • Figure 45: Market value of OTC pharmaceuticals, 2003-07
• Appendix -- Brand communication -- Detailed Breakdown
  • Figure 46: Main monitored media advertising expenditure on cold and flu remedies, by advertiser and brand, 2003-08*
• Appendix -- The Consumer -- Usage Frequency and Format
  • Figure 47: When used, frequency of using cold and flu remedies, by demographic sub-group, 2007
  • Figure 48: Usage of cold and flu remedies in the last 12 months, by action taken when suffering from flu with a slight temperature, 2007
• Format
  • Figure 49: Format of remedy used to treat cold and flu, by demographic sub groups, February 2008
  • Figure 50: Format of remedy used to treat cold and flu, by demographic sub groups, February 2008
• Appendix -- The Consumer -- What Consumers Are Looking For
  • Figure 51: Key features looked for when buying cold/flu remedies, by demographic sub groups, February 2008
  • Figure 52: Key features looked for when buying cold/flu remedies, by demographic sub group, February 2008