Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Positive market growth
- Provenance the key driver
- Potential to increase
- Future
- Internal Market Environment
- Key points
- Health concerns
- Figure 1: Agreement with selected lifestyle statements, 2004-08
- Figure 2: The benefits and risks associated with red meat, 2008
- Vegetarianism
- Figure 3: Agreement with selected lifestyle statements, 2004-08
- Supply issues
- Figure 4: Consumer price index on selected food catgeories, 2005-08*
- Figure 5: Ways of saving money when doing grocery shopping in the last
12 months, September 2008
- Organic supplies remain scarce
- Rise of foodies
- Figure 6: Agreement with selected lifestyle statements, 2004-08
- Provenance is key
- Figure 7: Agreement with selected lifestyle statements, 2004-08
- Regional and local sourcing
- Production values more important in pork
- Endorsement or confusion?
- Figure 8: A summary of the main assurance schemes, 2008
- Broader Market Environment
- Key points
- Demographic changes favour red meat market
- Figure 9: Implications of projected demographic changes of the UK
population for the red meat market, 2008
- Increasing the barbecue share
- Figure 10: Household ownership of barbecues, 2003-07
- Impact of disease outbreaks
- Competitive Context
- Key points
- Red meat performing well
- Figure 11: Summary of market strategies in other protein foods markets,
2008
- Chilled ready meals
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Strong sales growth in 2007
- Figure 14: UK retail sales of red meat, by value and volume, 2003-08
- High prices starting to bite
- Lamb benefits from greater exposure
- Figure 15: UK retail sales of red meat, by type, by value and volume,
2003-07
- The future
- Forecast
- Higher prices drive value growth
- Figure 16: Forecast of uk retail sales of red meat, by value and volume,
2003-13
- Impact of tightening consumer budgets
- Segment Performance
- Key points
- Beef
- Figure 17: UK retail sales of beef, by value and volume, 2003-08
- Figure 18: UK retail sales of beef, by type, by value and volume, 2003-07
- Versatility of mince pays off
- Steaks outperform roasts
- Pork
- Figure 19: UK retail sales of pork, by value and volume, 2003-08
- Pork chops give way to belly
- Figure 20: UK retail sales of pork, by type, by value and volume, 2003-07
- Lamb
- Figure 21: UK retail sales of lamb, by value and volume, 2003-08
- Lamb over-reliant on roasts
- Figure 22: UK retail sales of lamb, by type, by value and volume, 2003-07
- Offal
- Figure 23: UK retail sales of offal, by value and volume, 2003-08
- Companies and Products
- Companies
- ANM Group Ltd
- Anglo Beef Processors
- Cranswick PLC
- Danish Crown UK Ltd
- G rampian Country Food Group
- Retailers
- Asda
- Budgens
- Cooperative Food
- Marks & Spencer
- Morrisons
- Sainsbury' s
- Somerfield
- Tesco
- Waitrose
- Trade bodies
- Agriculture and Horticulture Development Board (AHDB)
- QMS promotes red meat from Scotland
- Hybu Cig Cymru (HCC)
- Overseas suppliers
- Product Positioning
- Key points
- Steak cuts
- Figure 24: Prices of typical steak cuts, September 2008
- Figure 25: Price (£/kg) comparison of steak cuts between October 2006
and September 2008
- Roasting joints
- Figure 26: Prices of typical roasting joints, September 2008
- Figure 27: Prices (£/kg) comparison of roasting cuts between October
2006 and September 2008
- Mince
- Figure 28: Prices of typical mince, September 2008
- Brand Communication and Promotion
- Key points
- Adspend jumps in 2007
- Figure 29: Main monitored media spend on meat (fresh & frozen)*,
2002-08**
- Figure 30: Comparison between main monitored media spend on main meat
categories (fresh & frozen)* with fish and poultry, 2005-07
- Supermarkets drive increased spend
- Figure 31: Main monitored media spend on red meat, 2005-08*
- Trade body activity
- English Quality Mark boosted
- Pork promotion reduces
- HCC ups spending on Welsh Lamb
- QMS reduces spend
- Channels to Market
- Key points
- Multiple retailers' share stabilises
- Figure 32: UK retail sales of red meat, by type of outlet and value,
2003-07
- Regional brands have helped the co-op and direct sales
- Multiples capture lamb market
- Figure 33: UK distribution of red meat, by value, by sector, 2005 & 2007
- Consumer -- Who: Usage and Frequency
- Key points
- Who eats all the meat?
- Figure 34: Frequency of eating red meat, April 2008
- Figure 35: Demographic profile of frequent (twice a week or more) eaters
of red meat, April 2008
- How to unlock potential growth with infrequent users of red meat?
- Figure 36: Demographic profile of less frequent (between once a
fortnight and once a week) eaters of red meat, by gender, age group and
socio-economic group, April 2008
- Fears over cholesterol limit consumption levels for 55-64
- High prices impact male consumers
- Figure 37: A comparison of the frequency of eating red meat, poultry and
fish, April 2008
- Appendix
- Abbreviations
- Appendix: Broader Market Environment
- Figure 46: Trends and projections in UK population, by socio-economic
group, 2003-13
- Figure 47: Trends and projections in UK population, by age, 2003-13
- Figure 48: Trends and projections in UK population, by lifestage, 2003-13
- Figure 49: Trends and projections in UK household size, 2003-13
- Appendix: Consumer -- Who: Usage and Frequency
- Figure 50: Frequency of eating red meat, by detailed demographics, April
2008
- Figure 51: Average number of days between eating red meat, poultry and
fish/seafood at home, by demographics, 2008
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