Table of Contents
- Issues in the Market
- Key themes
- Definition
- Abbreviations
- Market in Brief
- Sales trends
- Market drivers
- Buyer profile
- Distribution
- The future of the market
- Internal Market Environment
- Key points
- Adults trying to lose weight
- Figure 1: Adults who are trying to lose weight, 2003-07
- Obesity levels a major concern
- Figure 2: Body mass index segments, 2006 and 2007
- Men -- the future problem
- Figure 3: Prevalence of obesity in adults, by gender, 2003 and 2010
- The fat backlash
- Lifestyle statements
- Figure 4: Agreement with selected lifestyle statements, 2003, 2005 and
2007
- Preoccupation with food increases
- Health rather than weight control
- Gender -- a different approach
- Age is a major factor
- Broader Market Environment
- Key points
- An ageing population
- Figure 5: The female population by age group, 2003, 2008 and 2013
- Figure 6: The male population by age group, 2003, 2008 and 2013
- Looking to the C1s for industry growth
- Figure 7: UK population, by socio-economic group, 2003-13
- Government guidelines and NICE guidance
- Competitive Context
- Key points
- Lifestyle choices
- Diet for health -- not weight loss
- Figure 8: Membership of slimming club, 2003-07
- Reading your way to thinness
- A surgical approach to body reshaping
- Tone up or slim down
- Magic away the excess fat
- Cosmetics with slimming attributes
- A future for combination beauty/slimming foods?
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Dietary changes slow growth
- Figure 9: UK estimated retail market of (selected) processed RFCS foods,
2003-08
- Slimming aids see sales growth
- Figure 10: UK retail sales of slimming aids, 2003-08
- The future of the market
- Healthy but slower growth
- Figure 11: Forecast of the UK retail market of (selected) processed RFCS
foods, 2003-13
- Ageing population to promote further growth
- Changing attitudes towards healthy eating
- What next for slimming aids?
- Strong growth predicted
- Figure 12: Forecast of UK retail sales of slimming aids, at current
prices, 2003-13
- Figure 13: Forecast of UK retail sales of slimming aids, at 2008 prices,
2003-13
- Segment Performance
- Key points
- Retail sales of selected RFCS foods
- Figure 14: UK estimated retail sales of selected RFCS foods, by segment,
2004-08
- RFCS foods -- mixed fortunes
- Improved choice of healthy biscuits
- Line extensions in non-sweet biscuits
- Sugar-free confectionery now standard
- Jams, marmalade and spreads
- Salads getting the dressing down
- Consumers seek indulgent desserts
- Healthier ice-creams appeal to consumers
- NPD in low fat ready meals
- Crisps reformulated to reduce fat levels
- Yogurts with added claims
- Meal replacements fading away
- Figure 15: UK retail sales of meal replacements, 2003-08
- Appetite suppressants expand sales base
- Figure 16: UK retail sales of appetite suppressants/controllers*, 2003-08
- VCLDs benefit from new entrants and NICE support
- Figure 17: UK consumer sales of VLCDs, 2003-08
- Companies and Products
- Key points
- Figure 18: Major RFCS and slimming brands offered within categories, 2008
- RFCS
- Weight Watchers International
- Figure 19: Selected Weight Watchers licensees, 2008
- Figure 20: Major Weight Watchers launches, 2006/07
- Premier Foods
- Arla Foods
- Dairy Crest
- Danone
- Kraft
- Müller
- Unilever
- United Biscuits
- Walkers
- Other
- Meal replacements
- Unilever
- Other
- Appetite controllers/suppressants
- DDD Group
- Nature' s Remedies Ltd
- Other
- Very-low calorie diets
- Obesity Lifeline Ltd (trading as LighterLife)
- Cambridge Nutritional Foods Ltd
- Howard Foundation Research Ltd (HFR)
- Vitaline Weight Control Ltd
- Eurodiet
- Supermarket own label
- Figure 21: Retailer own brands in RFCS foods, 2008
- Other own label initiatives
- Brand Communication and Promotion
- Key points
- Rise in advertising on slimming aids
- Figure 22: Main monitored media advertising expenditure on slimming aids
and foods, 2004-08
- Advertising -- low priority
- Figure 23: Main monitored media advertising expenditure on major meal
replacement, appetite suppressants/controllers and vlcd campaigns, 2004-08
- Strong focus on dairy markets
- Figure 24: Main monitored media advertising expenditure on major rfcs
campaigns, 2004-08
- Weight Watchers watching carefully
- Figure 25: Main monitored media advertising expenditure on weight
watcher brand, 2004-08
- Figure 26: Share of spend on weight watchers brand by media, 2004-08*
- Channels to Market
- Key points
- Supermarket domination
- Figure 27: Estimated retail distribution of RFCS foods, by sector,
2004-08
- Multiples have lower profile
- Figure 28: UK retail sales of meal replacements and appetite
controllers/suppressants, by outlet type, 2004-08
- More medical referrals
- Other channels increase in importance
- The Consumer -- Ways to Lose Weight
- Key points
- How to lose weight
- Figure 32: Things consumers would do if they wanted to lose weight, July
2008
- Exercise -- a delusion?
- Healthy eating -- the way forward for most
- Cutting down on fat and sugar
- Surgery -- last resort
- Dress that salad
- Figure 33: Low calorie/lower fat/reduced sugar foods eaten in the last
six months, July 2008
- RFCS dairy products vary in popularity
- Potential for growth in RFCS posh nosh
- Frozen v chilled ready meals
- Demographic profiling reveals all
- Repertoire of slimming/RFCS foods eaten
- Figure 34: Number of slimming/lower calorie foods eaten in the last six
months, July 2008
- Majority eat RFCS food
- Yummy but pricey
- Figure 35: Attitudes to slimming foods and low calorie (reduced
fat/reduced calorie) foods, July 2008
- Healthy eating debate
- Communication, communication, communication
- Reaching out to the sceptics
- Appendix
- Advertising data
- Appendix -- Internal Market Environment
- Figure 38: Agreement with selected lifestyle statements, by demographic
sub-group, 2007
- Figure 39: Adults who are trying to lose weight, by demographics, 2003-07
- Figure 40: Body mass index segments, by demographics, 2006 and 2007
- Appendix: Segment Performance
- Other categories
- Cheese
- Fresh and frozen meat:
- Soups
- Appendix -- The Consumer: Ways to Lose Weight: Detailed Demographics
- Figure 46: Things consumers would do if they wanted to lose weight, by
gender, age, socio-economic group, standard region, employment status, daily
newspapers read, age(s) of own children (including step-children), daily
internet usage and supermarket usage, July 2008
- Figure 47: Things consumers would do if they wanted to lose weight, by
gender, age, socio-economic group, standard region, employment status, daily
newspapers read, age(s) of own children (including step-children), daily
internet usage and supermarket usage, July 2008
- Figure 48: Things consumers would do if they wanted to lose weight, by
gender, age, socio-economic group, standard region, employment status, daily
newspapers read, age(s) of own children (including step-children), daily
internet usage and supermarket usage, July 2008
- Figure 49: Things consumers would do if they wanted to lose weight, by
gender, age, socio-economic group, standard region, employment status, daily
newspapers read, age(s) of own children (including step-children), daily
internet usage and supermarket usage, July 2008
- Figure 50: Low calorie/lower fat/reduced sugar foods eaten in the last
six months, by gender, age, socio-economic group, standard region,
employment status, daily newspapers read, age(s) of own children (including
step-children), daily internet usage and supermarket usage, July 2008
- Figure 51: Low calorie/lower fat/reduced sugar foods eaten in the last
six months, by gender, age, socio-economic group, standard region,
employment status, daily newspapers read, age(s) of own children (including
step-children), daily internet usage and supermarket usage, July 2008
- Figure 52: Low calorie/lower fat/reduced sugar foods eaten in the last
six months, by gender, age, socio-economic group, standard region,
employment status, daily newspapers read, age(s) of own children (including
step-children), daily internet usage and supermarket usage, July 2008
- Figure 53: Low calorie/lower fat/reduced sugar foods eaten in the last
six months, by gender, age, socio-economic group, standard region,
employment status, daily newspapers read, age(s) of own children (including
step-children), daily internet usage and supermarket usage, July 2008
- Figure 54: Number of slimming/lower calorie foods eaten in the last six
months, demographics by gender, age, socio-economic group, standard region,
employment status, daily newspapers read, age(s) of own children (including
step-children), daily internet usage and supermarket usage, July 2008
- Figure 55: Number of slimming/lower calorie foods eaten in the last six
months, by types eaten (column %)
- Figure 56: Number of slimming/lower calorie foods eaten in the last six
months, by attitudes to food and diet in general, July 2008
- Figure 57: Attitudes to slimming foods and low calorie (reduced
fat/reduced calorie) foods, by gender, age, socio-economic group, standard
region, employment status, daily newspapers read, age(s) of own children
(including step-children), daily internet usage and supermarket usage, July
2008
- Figure 58: Attitudes to slimming foods and low calorie (reduced
fat/reduced calorie) foods, by gender, age, socio-economic group, standard
region, employment status, daily newspapers read, age(s) of own children
(including step-children), daily internet usage and supermarket usage, July
2008
- Figure 59: Attitudes to slimming foods and low calorie (reduced
fat/reduced calorie) foods, by gender, age, socio-economic group, standard
region, employment status, daily newspapers read, age(s) of own children
(including step-children), daily internet usage and supermarket usage, July
2008
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