Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Penetration remains high but frequency is declining
- Competition is growing from QSRs, prepared foods, shelf snacks
- Innovations target adults using gourmet or convenience
- Supermarkets challenged by mass merchandisers, yet still rule sales
- Factors impacting frozen snack sales
- Nestlé Heinz account for majority of frozen snack sales
- Innovation driven by focusing on convenience, premium, and health
- The frozen snacks consumer
- Habits and beliefs of the frozen snack consumer
- What consumers want in frozen snacks
- Market Size and Forecast
- Key points
- Market delivers solid gains, yet growth rate is trending downwards
- Frozen meals sales and forecast
- Figure 1: Total U.S. sales and forecast of frozen snacks, at current
prices, 2003-13
- Figure 2: Total U.S. sales and forecast of frozen snacks, at
inflation-adjusted prices, 2003-13
- Wal-Mart sales
- Competitive Context
- Supermarkets offer an impressive selection of snacking alternatives
- Freezer competition
- Figure 3: Kraft Bagel-Fuls, 2008
- Figure 4: Kraft Bagel-Fuls, 2008
- Shelf stable competition
- Prepared/chilled foods
- Foodservice expanding to snacking occasions
- Segment Performance
- Key points
- Convenience, health, and premium are key propositions
- Figure 5: U.S. sales and forecast of frozen snacks, at current prices,
by segment, 2003-13
- Figure 6: FDMx frozen snack sales, by type, 2006-08
- Segment Performance--Frozen Handheld Entrées
- Key points
- Attracting adult users with premium, diet-friendly offerings
- Convenience targets moms to reach the child market
- Figure 7: U.S. sales and forecast of frozen handheld entrées, at current
prices, 2003-13
- Segment Performance--Frozen Appetizers/Snack Rolls
- Key points
- Growth is slowing as consumers shy away from the segment' s core offerings
- Figure 8: U.S. sales and forecast of frozen appetizers/snack rolls,
2003-13
- Segment Performance--Frozen Pretzels
- Key points
- Innovation driven by small players marketing unique flavors, ingredients
- Figure 9: U.S. sales and forecast of frozen pretzels, at current prices,
2003-13
- Retail Channels
- Key points
- Mass merchandisers driving retailer growth
- Wal-Mart' s share of frozen snack sales continues to rise
- Figure 10: Total FDMx U.S. sales of frozen snacks, by retail channel,
2006 and 2008
- Retail Channels--Supermarkets
- Key point
- Space and promotional dollars give supermarkets the advantage
- Figure 11: U.S. sales of frozen snacks at supermarkets, 2003-08
- Market Drivers
- Young consumers dominate frozen snack consumption
- Teens lead frozen snack consumption, but activity may be declining
- Figure 12: Population by age, 2003-13
- High activity rates show growth potential for children 6-11
- Figure 13: Who in household eats frozen snacks, August 2008
- Innovating snacks targeting five and under children
- Targeting adult-only households through premium/BFY snacks
- Figure 14: Households by presence of children under age 18, 1996-2006
- Leading Companies
- Key points
- Nestlé uses flatbread melts and panini sandwiches to drive growth
- Heinz targets health-conscious snack eaters
- Private label gaining momentum
- Figure 15: FDMx sales of frozen snacks by leading companies, 2007 and
2008
- Brand Share--Frozen Handheld Entrées
- Key points
- Nestlés Pockets brands growing steadily
- Stouffer' s Lean Cuisine and Corner Bistro cater to premium demands
- Figure 16: FDMx brand sales of frozen handheld entrées in the U.S., 2007
and 2008
- Brand Share--Frozen Appetizers/Snack Rolls
- Key points
- Anytime Selections fuels Heinz growth
- Totino' s Pizza Rolls by General Mills experiences marginal gains
- Ethnic brands El Monterey and José Olé sales falter
- Figure 17: FDMx brand sales of frozen appetizers/snack rolls in the
U.S., 2007 and 2008
- Brand Share--Frozen Pretzels
- Key points
- J&J SuperPretzel sales stagnant; opportunities available to grow sales
- Kim & Scott' s Gourmet Pretzels filling the specialty void
- Figure 18: FDMx brand sales of frozen pretzels in the U.S., 2007 and 2008
- Brand Qualities
- Overview
- Nestlé Hot Pockets branded predominantly for teens
- Nestlé Lean Cuisine offers diet-conscious women snacking alternatives
- Nestlé Stouffer' s targets men desiring premium snacks
- Innovation and Innovators
- Convenience remains the cornerstone of innovation
- Striving for acceptance in the BFY category with health-related claims
- Premium claims are emerging
- Figure 19: Top 10 product claims in frozen snack launches, 2003-08*
- Advertising and Promotion
- Overview
- Reaching the youth market through mothers
- Figure 20: General Mills Totino' s Pizza Rolls X games, 2008
- Figure 21: General Mills Totino' s Pizza Rolls, 2008
- Figure 22: Nestlé Panini Hot Pocket, 2008
- Figure 23: Nestlé Hot Pocket, 2008
- Frozen foods industry organization hosts promotional months
- Household Usage of Frozen Snacks
- Consumption of frozen snacks by household demographics
- Figure 24: Household usage of frozen snacks, February 2007-March 2008
- Male students most likely cohort group for frozen snacks
- Figure 25: Household usage of frozen snacks, by key cohorts, February
2007-March 2008
- Who in the household is eating frozen snacks?
- Figure 26: Who in household eats frozen snacks, 2007 vs. 2008
- Types and Frequency of Frozen Snacks Eaten
- Types of frozen snacks eaten by adults in household
- Figure 27: Types of frozen snacks eaten, by age, July 28-August 06, 2008
- Blacks buying chicken and seafood, Hispanics buying traditional recipes
- Figure 28: Types of frozen snacks eaten, by race/Hispanic origin, July
28-August 06, 2008
- Types of frozen snacks eaten by children in household
- Figure 29: Types of frozen snacks eaten by children in HH, July
28-August 06, 2008
- Amount of frozen snacks eaten in households per month
- Figure 30: Volume of frozen snacks eaten, by age, February 2007-March
2008
- Figure 31: Volume of frozen snacks eaten, by race/Hispanic origin,
February 2007-March 2008
- Lower income households most likely to purchase frozen snacks
- Figure 32: Volume of frozen snacks eaten, by household income, February
2007-March 2008
- Households with children more likely to purchase frozen snacks
- Figure 33: Volume of frozen snacks eaten, by presence of children,
February 2007-March 2008
- Brand Preferences
- Hot Pockets leading category, strongest among teens, young adults
- Figure 34: Brand preferences for frozen snacks, by age, February
2007-March 2008
- Hot Pockets most popular in black households
- Figure 35: Brand preferences of frozen snacks, by race/Hispanic origin,
February 2007-March 2008
- Households with children driving sales of Hot Pockets, Bagel Bites
- Figure 36: Brand preferences for frozen snacks, by presence of children,
February 2007-March 2008
- Attitudes and Behaviors Regarding Frozen Snacks
- Occasions for eating frozen snacks
- Figure 37: Occasions for eating frozen snacks, by gender, July 28-August
06, 2008
- Teens, young adults most likely to buy frozen snacks for portable use
- Figure 38: Occasions for eating frozen snacks, by age, July 28-August
06, 2008
- Households likely to buy frozen snacks for convenience meals
- Figure 39: Occasions for eating frozen snacks, by household size, July
28-August 06, 2008
- Figure 40: Occasions for eating frozen snacks, by presence of children
in household, July 28-August 06, 2008
- Usage patterns
- Figure 41: Changes in frozen snack consumption from last year, by age,
July 28-August 06, 2008
- Attitudes about price and purchase behaviors
- Figure 42: Consumer attitudes about price and purchase habits of frozen
snacks, by household size, July 28-August 06, 2008
- Hispanics buying frozen snacks on impulse more than other ethnic groups
- Figure 43: Consumer attitudes about price and purchase habits of frozen
snacks, by race/Hispanic origin, July 28-August 06, 2008
- Interest in various frozen snacks
- Figure 44: Consumer interest in various frozen snack options, by gender,
July 28-August 06, 2008
- Young adults to thirtysomethings willing to pay more for premium snacks
- Figure 45: Consumer interest in various frozen snack options, by age,
August 2008
- Hispanics driving organics, blacks following
- Figure 46: Consumer interest in various frozen snack options, by
race/Hispanic origin, July 28-August 06, 2008
- The Teen Frozen Snack Consumer
- Teen frozen snack usage stable over the last five years
- Figure 47: Trended teen consumption of frozen snacks, 2003-07
- Frozen snacks usage among teens relatively equal for both genders
- Figure 48: Teen consumption of frozen snacks, by gender, April 2007-June
2008
- Volume of frozen snacks eaten
- Teens prefer Hot Pockets, followed by Bagel Bites
- Figure 50: Teen brand preferences in frozen snacks, April 2007-June 2008
- Appendix: Other Useful Tables
- Types of frozen snacks eaten by adults in household
- Figure 68: Types of frozen snacks eaten, by household income, July
28-August 06, 2008
- Figure 69: Types of frozen snacks eaten, by region, July 28-August 06,
2008
- Figure 70: Types of frozen snacks eaten, by household size, July
28-August 06, 2008
- Volume of frozen snacks eaten
- Figure 71: Volume of frozen snacks eaten, by size of houseold, February
2007-March 2008
- Figure 72: Volume of frozen snacks eaten, by region, February 2007-March
2008
- Brand preferences in frozen snacks
- Figure 73: Brand preferences for frozen snacks, by income, February
2007-March 2008
- Figure 74: Brand preferences for frozen snacks, by size of houseold,
February 2007-March 2008
- Consumer interest in frozen snack options
- Figure 75: Consumer interest in various frozen snack option, by region,
July 28-August 06, 2008
- Appendix: Opinions About Specific Frozen Meal Brands
- Figure 76: Opinions about specific frozen meal brands, July 2008
- Figure 78: Opinions about health/diet frozen meal brands, July 2008
- Appendix: Trade Associations
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