Abstract
The U.S. Sleep Aid market has doubled between 2002 and 2007. OTC and homeopathic segments, which are considerably smaller, are likely to continue growing, fueled by fears surrounding side effects and dependencies that may result from prescription solutions, increased offerings and a shift in attitudes regarding sleep disorders.
This report offers an in depth discussion of:
- Factors driving sleep aid sales
- Competition to the market, including off-label usage of prescription drugs, as well as alcohol, marijuana and enduring without help
- The role of gender, age, marital status, children, race, ethnicity and income levels in the use of sleep aids
- How an aging population and the obesity epidemic will affect sales of sleep aids
- Opportunities for marketers to expand the use and acceptance of sleep aids
- A review of sleep aid brands and the competitive environment in which they operate, including television campaigns and web marketing
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