Abstract
This report explores the breakfast foods market-going beyond discussion of market trends, segment performance and brand sales to include insight on how this diverse market is plagued by rising prices, increased competition and has to address the needs of time-pressed consumers. However, the market is thriving due to a focus on convenience, health and wellness. The report contains insights and actionable analysis on topics that include:
- How the category' s diverse offerings support shifts in sales between segments dependent upon time and healthy lifestyle habits
- How the rising prices of food impacts the market by influencing consumer shopping habits
- Opportunities for the breakfast food market to create a stronger alliance as a comfort food during a time when consumers are reeling with uncertainty
- A look at opportunities to expand breakfast foods into other times of day
- Which segments' price hikes are having the most influence and subsequent consumer response
- How the shift in retailer sales of breakfast foods are impacted by economic concerns and opportunities for supermarkets to defend sales of key commodity products
- Insight on innovation and innovators both in each category and between categories
- Why and how marketers are spending money to target consumers with products appealing to health (diet and wellness sensibilities), taste and new product launches
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